It’s no secret that ChatGPT has entered the scene in 2023. With universities installing AI screening software and business owners raving about the new tool to help with writing and brainstorming tasks, people everywhere are exploring its capabilities.  AI may be all the buzz right now, but it’s nothing new.  read more

There have been reports that there may be a deal in the works between search engine mega organization Google and social media outlets TikTok and Instagram. This deal would allow TikTok and Instagram to be indexed by Google, meaning that the content from the applications would appear in the search read more

When we look at something grand from the outside perspective, we often miss out on the beauty of all the hard work that went into creating it. Disney+ is just the type of service that would have seemed like a foreign concept merely a generation ago, and given all the read more

Memes have taken over the internet, but their awesome power isn’t exclusive to just getting a good laugh. Many entrepreneurs have found success by using memes to reach their audience and leave a lasting impression. Here’s how to use and not use memes for online marketing. Go With What Fits read more

Google Ads is by far one of the most potent and truly effective forms of online advertising used by businesses around the world—big or small. Google’s ad network allows businesses to reach their customers using highly robust targeting options which allow marketers to deliver valuable products and services to carefully read more

With the average small business now spending more than $75,000 a year on digital marketing, spending is only going to go up. If you’re not constantly updating your digital marketing strategy, you’re going to fall behind. You need to have a strategy that takes into account what your customers want, read more

Curious about the newest PPC trends? Google reported $33.74 billion in the third quarter of 2018 in ad revenue. Facebook reported $13.54 billion in that same quarter for ad revenue. This is significant for two reasons. First, other PPC platforms, such as LinkedIn, Pinterest, and Bing are galaxies away from read more

Having a legitimate company with trustworthy products or services is no longer enough to earn a customer’s trust and business. In order to gain lead generation, it is imperative to implement customer reviews on your website for multiple reasons. If you are hungry for more leads, these five reasons will show you exactly read more

As huge year over year sales from Cyber Monday show, the online market continues to dominate the holiday shopping season. While it hasn’t quite clearly taken over the brick-and-mortar shopping experience, that future doesn’t seem too far off. Online sales during the holiday season have seen an average rise of read more

Why are customers choosing to purchase online rather than in stores?  Let’s take a look to find out more. Convenience Online shopping is available to you 24 hours a day, seven days a week.  There are no lines, cashiers, or crowds.  The best part?  You can purchase just about anything read more