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Driving traffic to your eCommerce site can be challenging, but email marketing can give your site a substantial boost. Find out how to get customers back to your site with email marketing.
First off, what is email marketing? Simply put, it is the use of email to promote products and/or services. Furthermore, it is used to develop relationships with potential customers and clients with reminders, offers, coupons, etc.
Build a Solid List
You may not have a ton of subscribers yet, but you’ll need a solid list to drive substantial traffic to your eCommerce site. Start by putting a signup form on your website, encouraging social followers to join, or even using your eCommerce platform’s opt-in options. You could also offer subscribers a freebie or a discount code as an added incentive. Email should also be optimized for mobile usage as according to statistics over half of emails are opened on mobile devices. Particular groups of customers can also be targeted. Offering individual customers special deals on merchandise and/or services is one example of email marketing personalization.
Send a Welcome Email
When subscribers join your list, don’t forget to follow up. Instead, set up an automatic welcome email to all new subscribers. Welcome emails tend to produce some of the highest open rates, so this is the perfect time to make a great first impression because the brand is still fresh in the user’s mind. Introduce new customers to your brand and use effective calls to action to invite subscribers to click through to your site.
Keep the Lines of Communication Open
Keep in touch with your email subscribers to maintain a steady dialogue. Send a weekly or monthly newsletter packed with helpful tips and updates about your brand. Don’t forget to add specials and deals, along with links back to your eCommerce site. With helpful on-brand messages, you can build trust and loyalty while driving traffic and generating sales.
With the potential to communicate your messages to specific segments on your email list, you can use your email list to reach your customers in a wide variety of ways.
Here are some examples:
- Newsletters provide your audience with the latest information on new products and updates to your business.
- Special occasion emails for holidays, birthdays, and other personal events.
- Reward loyal customers with exclusive discounts.
- Generate feedback testimonials from customers.
- Trigger campaigns send specific emails when customers take a certain action.
Whether you’re just starting out or you have an established brand, you need an eCommerce site that converts. Contact the Exults team for expert-level help building a site that works for your business.