Have you ever thought about the journey your customers take before ever coming across your business? Knowing what to look for in a digital marketing agency makes more sense when you understand how digital marketing works for businesses.  One way to look at digital marketing is by seeing your business read more

The holiday season may look different this year, but it remains one of the busiest times for consumers and businesses alike. Small businesses and major retailers are doing everything they can to bring in sales despite the new challenges 2020 has presented, including utilizing holiday social media trends. With a read more

Rebranding doesn’t have to be a daunting task for your business. Even something as simple as a digital logo redesign can overhaul your company’s identity and completely reshape the impressions made on both your potential and existing customers.  It is important to recognize that as businesses continue to thrive and read more

If your business doesn’t have a handle on brand management yet, now is the ideal time to start. Learn the basics of brand management and find out how it can keep your business ahead of the game. What Brand Management Involves Brand management essentially involves manipulating each aspect of your read more

In today’s digital landscape, nearly anyone can design and run a website, but not everyone succeeds at making their website truly effective. A website is much more than just pretty pictures and text—it requires strategic planning, well-crafted content, and seamless functionality to stand out from the competition, especially for industries read more

Having a legitimate company with trustworthy products or services is no longer enough to earn a customer’s trust and business. In order to gain lead generation, it is imperative to implement customer reviews on your website for multiple reasons. If you are hungry for more leads, these five reasons will show you exactly read more

It’s no secret that having a mobile-friendly website can increase your conversions and help you skyrocket to the top of search engine results. The only problem? You’re not quite sure how to make a website mobile friendly. Read on to learn how to create a design that works across multiple read more

Tools that enable marketers to use machine learning for their campaigns are becoming increasingly more accessible. Instead of approaching artificial intelligence as an advanced form of technology, internet marketers are able to use it as an extra set of hands to accomplish their sales and lead generating objectives. Machine Learning read more

YouTube updated it’s logo, and unlike other major tech company logo changes, this change was made with very little outrage. The reason there wasn’t a backlash was because the logo tweak makes a lot of sense. In fact, I wonder what took them so long. In case you can’t remember read more

If you’re 30 or younger, you probably never shopped at a Sears. And if you fall in that category, you’d probably be shocked to hear that Sears was America’s largest retail company in the late 80’s. It’s true– just ask your parents about their experience with Sears and their face read more