Do Google reviews help SEO? On top of website copy, blog posts, and everything in between, small business owners trying to maintain an online presence face an uphill battle with such a crowded marketplace. Technology changes so quickly that keeping your name at the top of the search engine queue read more

Social media marketing is a crucial element in every successful digital campaign. 7 in 10 people on Facebook and 6 in 10 Instagram users check their social media accounts on a daily basis. Consumers utilize social media to read reviews, check the news, explore new products, and browse for entertainment. read more

Have you ever thought about the journey your customers take before ever coming across your business? Knowing what to look for in a digital marketing agency makes more sense when you understand how digital marketing works for businesses.  One way to look at digital marketing is by seeing your business read more

There have been reports that there may be a deal in the works between search engine mega organization Google and social media outlets TikTok and Instagram. This deal would allow TikTok and Instagram to be indexed by Google, meaning that the content from the applications would appear in the search read more

The holiday season may look different this year, but it remains one of the busiest times for consumers and businesses alike. Small businesses and major retailers are doing everything they can to bring in sales despite the new challenges 2020 has presented, including utilizing holiday social media trends. With a read more

Memes have taken over the internet, but their awesome power isn’t exclusive to just getting a good laugh. Many entrepreneurs have found success by using memes to reach their audience and leave a lasting impression. Here’s how to use and not use memes for online marketing. Go With What Fits read more

Different Ways to Target Audience with Facebook Ads Identifying a target audience and actually having your ads appear in front of them are two unique challenges. But with powerful tools like Facebook Ads available for any business owner to use, it’s never been easier to create a target audience of read more

In today’s digital world, both social engagement and interaction are key to successful advertising and marketing. The goal is to stand out from your competition, understand your target audience, and make a meaningful connection with them in the long term. After all, people do business with people they know, like, read more

Don’t have a business Instagram account? You should. The social media sharing software offers users a platform to post pictures and videos, comment on them, and save them. Instagram is especially popular with Millennials and Gen Z users, making is a top ad platform for certain products and services. Generally, read more

When was the last time you changed the privacy settings on your Facebook page? Updating these settings is something you should do regularly, for yourself and for your business, especially now that Facebook has changed its platform. Again. The changes came about because of the data breach of 87 million read more