Millennials have the strongest buying power of any demographic – and they also use their phone 150 times a day. That should be all you need to know to realize that a mobile-optimized website is beneficial for your business. Think about how often you browse on your cell phone while you’re out and about, or read more

In today’s digital landscape, nearly anyone can design and run a website, but not everyone succeeds at making their website truly effective. A website is much more than just pretty pictures and text—it requires strategic planning, well-crafted content, and seamless functionality to stand out from the competition, especially for industries read more

Why are customers choosing to purchase online rather than in stores?  Let’s take a look to find out more. Convenience Online shopping is available to you 24 hours a day, seven days a week.  There are no lines, cashiers, or crowds.  The best part?  You can purchase just about anything read more

It’s no secret that having a mobile-friendly website can increase your conversions and help you skyrocket to the top of search engine results. The only problem? You’re not quite sure how to make a website mobile friendly. Read on to learn how to create a design that works across multiple read more

Every business owner knows that a high page ranking with Google is key to getting products and services in front of customers. However, not all business owners know how to improve Google rankings. Read on to learn more about search engine optimization (SEO) and how you can use it to read more

When developing your company’s social media accounts, it’s essential to consider the needs of both mobile and desktop users. Follow these four tips to optimize your social accounts for desktop and mobile users. Make Sure Cover Images Look Great on All Platforms Creating a dynamic cover image is important for read more

A major shift in how content ranks in search results is coming, and you need to be ready. Google’s mobile-first initiative is the future of rank results, with the company aiming to shift from desktop results to primarily mobile content, changing the way content ranks for good. Businesses and marketers read more

Small businesses have the ability to get an edge online if they explore all of the marketing options available to them. As the technology of mobile devices improves, advertising opportunities also improve. Here are some of the top mobile marketing methods to be aware of: 1. Offer a Mobile App read more

What exactly makes an ad “unskippable?” Google’s Art, Copy & Code team has set out to find an answer to this question.  They experimented on Mountain Dew’s Kickstart “Come Alive” – a popular ad that has been running on T.V. and TrueView for 2 months and earned nearly 9 million read more

Mobile devices are the new convenience standard- surpassing tablets and laptops.  They’re easy to carry, full featured, and always connected. As the saying goes, “due to overwhelming demand…” your search results will now be even more refined on a mobile device. Starting April 21st websites that are mobile friendly will read more