What exactly makes an ad “unskippable?” Google’s Art, Copy & Code team has set out to find an answer to this question.  They experimented on Mountain Dew’s Kickstart “Come Alive” – a popular ad that has been running on T.V. and TrueView for 2 months and earned nearly 9 million read more

If you haven’t already heard the news- Apple’s potential switch from Google is heating up in the marketplace. The deal between Apple and Google that secures Google as the default search engine on Apple’s Safari browser is expiring soon, meaning bad news for Google if the two companies don’t reach read more