If your paid Google search ads aren’t getting the ad impressions and conversions you want, here’s why it might be time to update them. Does your business currently have sponsored search ads as part of your advertising budget? If so, your ads might not be showing ad impressions as frequent read more

4.2 billion people are active internet users. With that many potential eyes on your work, you have to make sure your web designs are modern and relevant. As we step into the new year, we must also step up our design game and learning design trends is a great way read more

It’s no secret that having a mobile-friendly website can increase your conversions and help you skyrocket to the top of search engine results. The only problem? You’re not quite sure how to make a website mobile friendly. Read on to learn how to create a design that works across multiple read more

The advertising landscape is going through a transition where the spending on traditional platforms for advertising (TV and Print) are slowly shifting towards digital channels. Digital’s presence continues to rise, nearing 50% of the total share of advertising by 2020, projected to rise 6.5% from 2018’s 43.5% share. Globally, all read more

At a point in history where data privacy is a huge priority, it came as a shock to many people when they discovered that Cambridge Analytica — a political data firm that President Trump hired for the 2016 election campaign — harvested the data of up to 87 million Facebook read more

In the wake of a global internet privacy crisis, Facebook continues to maintain its central position in the digital economy, proven by its recent earnings report. Facebook posted soaring revenue and profit in its first earnings report following privacy concerns, shocking many analysts’ predictions. Revenue rose nearly 50% to $11.97 read more

In an age where over 500 million hours of video are watched on YouTube alone each day, it can be a bit surprising to find that 62% of Americans listen to audio-only podcasts monthly, with the number of American podcast listeners increasing year-over-year (10-20% increases yearly). Google sees this as read more

As Snapchat becomes more popular with older adults as well as teens and college students, it continues to grow its e-commerce options. With all the novel features, some people are calling the platform New Snapchat. Keep reading to learn more about e-commerce and ads on Snapchat. The Snap Store The read more

Google has made a big step in its shift toward mobile by announcing it will now prioritize and index mobile sites before desktop. In 2016, Google announced it would change the way its search index operates, gearing its algorithms toward the mobile version of sites. Google began a test run read more

Although new updates bring changes to algorithms very frequently, the latest update values interaction very highly. The new Instagram algorithm places posts with more likes and comments closer to the tops of users’ feeds. That way people will see quality, engaging content first. With the previous chronological feed, people often read more