Net neutrality is a simple concept: internet service providers can’t favor certain websites based on who owns the site or content. This is key to small-business owners, who rely on local SEO and geotargeting to stand out from national chains and global competitors who would otherwise dominate the internet. So, read more

Toys R Us, the 70-year-old toy superstore chain that became a dreamland for kids nationwide, announced at a U.S. Bankruptcy Court filing Thursday that it must liquidate. On Wednesday evening Chief Executive David Brandon finally told its employees that Toys R Us is planning to sell or close nearly 800 read more

Three of the biggest tech companies reported quarterly financial results on Thursday, and as per usual, Google, Amazon, and Apple extended their usual dominance of the global economy. But who are we really focused on here? In the world of internet marketing, we focus on Google. Despite a growing number read more

Digital marketing continues to change how we all do business – from engaging with a website to doing research about a brand via the search engines or social media.  Consumers with digital access can check out your business online as well as shop your competitors right in front of you.  read more

YouTube updated it’s logo, and unlike other major tech company logo changes, this change was made with very little outrage. The reason there wasn’t a backlash was because the logo tweak makes a lot of sense. In fact, I wonder what took them so long. In case you can’t remember read more

Once you’ve found your target audience, you need to make sure your company’s ads are being seen by them. Seems simple, right? Not always. Using Google AdWords is like a science, and using trial and error to experiment with all the options it has to offer, you can design the read more

Open up a new tab right now, and load your website. Is there a circle with an “i” to the left of your URL? Is there a little green lock to the left of your URL? Some visual aids…. “Circle with i” “Green lock” If you’re #TeamGreenLock, send a box read more

The first half of 2017 has been full of Google changes and updates to its algorithm. The goal of these updates was to improve the overall criteria that Google uses to verify the quality of websites in order to create a better and fairer system for everyone. While these updates read more

If you’re 30 or younger, you probably never shopped at a Sears. And if you fall in that category, you’d probably be shocked to hear that Sears was America’s largest retail company in the late 80’s. It’s true– just ask your parents about their experience with Sears and their face read more

If you haven’t already heard the news- Apple’s potential switch from Google is heating up in the marketplace. The deal between Apple and Google that secures Google as the default search engine on Apple’s Safari browser is expiring soon, meaning bad news for Google if the two companies don’t reach read more