While many marketers are focused on optimizing for mobile, they’re not necessarily considering all of their options. Google has found that almost 20 percent of all mobile searches are done with voice search, either directly into mobile devices themselves or through digital assistants like Alexa. Optimizing for voice search isn’t read more

A few years ago, Google announced the development of RankBrain, an intelligent search tool that used machine learning instead of simple coding to create rules. Instead of developers creating algorithm changes to improve results, the intelligent search tool could create its own rules and expand upon the initial instructions. Machine read more

Search engines have continued to evolve since their inception, demanding us to come up with newer, more effective methods for targeting ads, attracting audiences, and ranking highly on Google. Now, with artificial intelligence at the forefront of technology, how will SEO change? And will that change be for the better? read more

The first half of 2017 has been full of Google changes and updates to its algorithm. The goal of these updates was to improve the overall criteria that Google uses to verify the quality of websites in order to create a better and fairer system for everyone. While these updates read more

It’s no surprise that Google monitors our online shopping habits. Keeping track of internet purchases is the only way to tailor online advertisements according to our individual needs, interests, and tastes. Recent trends, however, show that the multinational tech company has started tracking offline shopping behavior as well. The Connection read more

Social media is like a time machine. One minute you’re scheduling a post on your Facebook Page, the next minute you’re staring at your screen trying to think of a creative way to write ‘happy birthday’ on someone’s wall. 20 minutes later, you’re trying to figure out how the hell read more

If you’re 30 or younger, you probably never shopped at a Sears. And if you fall in that category, you’d probably be shocked to hear that Sears was America’s largest retail company in the late 80’s. It’s true– just ask your parents about their experience with Sears and their face read more

Organic search traffic is one of the best ways to introduce people to your brand and bring new customers back. Follow these four best practices to improve your SEO and see the results you need. Do: Focus on the Readability of the Content Google’s past updates have focused on the read more

Earned media is an essential component of your marketing strategy, but it’s tricky to measure and typically impossible to control. Make sure you understand how earned media fits into your marketing efforts so you can nudge it in the right direction whenever possible. Understanding Owned, Paid, and Earned Media There are read more

Running an Adwords campaign can seem overwhelming at first, but you’re sure to see results if you approach your marketing strategically. Check out these four tips to see just some of the ways we are able to optimize your AdWords campaign and produce results. Create Additional Ad Groups Some keywords read more