If you haven’t yet struck gold with the ideal lead generation strategy for your brand, you’re not alone. Brands in virtually every industry struggle to connect with the right audiences and introduce potential clients to their sales funnels. Not sure what to try next? Check out these three next-level lead read more

Google AdWords can offer a smart solution for driving traffic to your company’s website. If you’ve researched potential keywords for your pay-per-click (PPC) ad campaigns, however, you’ve likely noticed that pricing varies wildly among keywords. Take a look at five of the most expensive AdWords keywords. Business Services At a read more

A/B testing has nothing to do with blood types! It involves exposing the public to two versions of something, A and B, and tracking click or conversion rates to judge which one is more successful. A/B testing should be a key part of your online marketing strategy. Why Use A/B Testing? read more

A major shift in how content ranks in search results is coming, and you need to be ready. Google’s mobile-first initiative is the future of rank results, with the company aiming to shift from desktop results to primarily mobile content, changing the way content ranks for good. Businesses and marketers read more

YouTube updated it’s logo, and unlike other major tech company logo changes, this change was made with very little outrage. The reason there wasn’t a backlash was because the logo tweak makes a lot of sense. In fact, I wonder what took them so long. In case you can’t remember read more

Once you’ve found your target audience, you need to make sure your company’s ads are being seen by them. Seems simple, right? Not always. Using Google AdWords is like a science, and using trial and error to experiment with all the options it has to offer, you can design the read more

Open up a new tab right now, and load your website. Is there a circle with an “i” to the left of your URL? Is there a little green lock to the left of your URL? Some visual aids…. “Circle with i” “Green lock” If you’re #TeamGreenLock, send a box read more

It didn’t matter how many times NPR told me to NOT stare at the eclipse sans special glasses this past Monday. My natural instinct was to look up. Luckily for me, I was able to combat the urge. Based on Google Trends data though, it appears as though many Americans read more

Canonicals help search engines like Google determine which piece of content is original verse, copied, or duplicate pieces. Initially, canonicals were used to prevent plagiarism penalties and allow websites to quote to share snippets of content without getting hurt in the search engines. However, canonicals can also be used within read more

With Google’s latest addition, officially called “Purchases on Google,” consumers will find it easier to buy products directly from mobile searches. Naturally, this is a game-changer for eCommerce, and marketers are rejoicing. Buy Button Beta Requests Purchases on Google is still in its beta stage, but the program is now read more