Traditional department stores have been reeling for years, and a big reason why is Amazon. It’s tough to compete when Amazon offers lower (or at least equal) prices, free returns, and is more convenient if you can wait 1-2 days. On top of all that, consumers are increasingly adopting an read more

I’d like to announce a new music festival that I’ve put together. I’m calling it L1T FEST, and it’s going to have all the best acts. I’m talking Kendrick Lamar, Katy Perry, Beyonce, Beyonce’s unborn child in the form of a hologram that uses AI tech to predict what the read more

Do you uncontrollably tap your foot while you’re sitting at your desk? Do you subconsciously twirl your pen while staring at your computer screen? Do you pick your cuticles until they bleed during meetings? BRB, I have to grab another band-aid. If the answer is a resounding YES to any/all read more

PPC campaigns completely changed the landscape of internet marketing, but it’s a tedious process to manage alone because it needs to be monitored so often. Automation is a useful tool for running a PPC campaign, but the effects aren’t always positive. Specialized Tools Produce Results Most companies use automation just read more

Recently, both Google and Amazon released their quarterly earnings to the public. Google reported a revenue of 24.75 billion while Amazon touted revenue of 35.71 billion, their 8th profitable quarter in a row. Not too shabby… not too shabby, indeed. To illustrate just how much money that really is: Google could throw read more

Search engine optimization (SEO) evolves constantly, from search engine updates to advances in best practices. Check out the three biggest SEO trends in 2023 and learn what to expect as you develop your digital strategy. Accelerated Mobile Pages As SEO specialists have observed for years, the market share for mobile read more

Snip! Snip! That’s the sound of what millions of people are doing every day to their cable. With options like, Sling, HBO Go, Netflix, Hulu, and Vue — why pay the high price for cable TV when you can get the channels that you want on all your devices for a fraction read more

We’ve come a long way from the days where you could pat yourself on the back for having a business website. If your business still isn’t online in 2017, you’re about to either pack up your stuff into cardboard boxes or you’re extremely lucky. And if you’re the latter, who’s read more

Traditional advertising is DEAD! Traditional advertising, RIP! Traditional advertising is losing ground to digital advertising every passing day. Sure, we flaked out on the flashy opening sentence, but the reality is, traditional advertising isn’t totally dead. It still has a place on a comprehensive marketing strategy pie chart– a small / shrinking read more

When you’re going somewhere new, you need a map. Even in a city you’re familiar with, you sometimes need a map because it’s impossible to know where everything is. Sure, your map might be in the digital form of Google Maps or Waze, but it’s still a map. Google’s web read more