It’s no secret that having a mobile-friendly website can increase your conversions and help you skyrocket to the top of search engine results. The only problem? You’re not quite sure how to make a website mobile friendly. Read on to learn how to create a design that works across multiple read more

The advertising landscape is going through a transition where the spending on traditional platforms for advertising (TV and Print) are slowly shifting towards digital channels. Digital’s presence continues to rise, nearing 50% of the total share of advertising by 2020, projected to rise 6.5% from 2018’s 43.5% share. Globally, all read more

At a point in history where data privacy is a huge priority, it came as a shock to many people when they discovered that Cambridge Analytica — a political data firm that President Trump hired for the 2016 election campaign — harvested the data of up to 87 million Facebook read more

It’s often said that television killed the radio, but could digital media wind up bringing the end of television? Keep reading to learn more about the rise of digital media and the decline of television. Consumers Are Cutting the Cord Although it’s happening slowly, Americans are cutting the cable cord read more

In an age where over 500 million hours of video are watched on YouTube alone each day, it can be a bit surprising to find that 62% of Americans listen to audio-only podcasts monthly, with the number of American podcast listeners increasing year-over-year (10-20% increases yearly). Google sees this as read more

In direct competition with Snapchat, Instagram targets a younger crowd by adding GIFs to Instagram stories. What does this mean? You’ll now be able to add moving word art, accessories, and weather effects to photos, videos, Boomerangs. Located with all the other sticker options, near to the temperature or location, read more

The marketing landscape evolves quickly, and when you want to generate leads and land sales, staying ahead of the game is essential. Stay ahead of the curve by getting familiar with these four marketing predictions for 2018. Display Ad Retargeting If you’ve thought about experimenting with display ad retargeting but read more

Facebook Targets Younger Users with ‘tbh’ App Acquisition Facebook is extremely popular with the older generation and subsequently, many younger people associate it with a place where their parents hang out. Those who already have a wide circle of friends on the network aren’t expected to become inactive on the read more

It didn’t matter how many times NPR told me to NOT stare at the eclipse sans special glasses this past Monday. My natural instinct was to look up. Luckily for me, I was able to combat the urge. Based on Google Trends data though, it appears as though many Americans read more

Social media is like a time machine. One minute you’re scheduling a post on your Facebook Page, the next minute you’re staring at your screen trying to think of a creative way to write ‘happy birthday’ on someone’s wall. 20 minutes later, you’re trying to figure out how the hell read more