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by Joy Thompson
If you’re 30 or younger, you probably never shopped at a Sears. And if you fall in that category, you’d probably be shocked to hear that Sears was America’s largest retail company in the late 80’s. It’s true– just ask your parents about their experience with Sears and their face read more
by Joy Thompson
Traditional department stores have been reeling for years, and a big reason why is Amazon. It’s tough to compete when Amazon offers lower (or at least equal) prices, free returns, and is more convenient if you can wait 1-2 days. On top of all that, consumers are increasingly adopting an read more
by Joy Thompson
Recently, both Google and Amazon released their quarterly earnings to the public. Google reported a revenue of 24.75 billion while Amazon touted revenue of 35.71 billion, their 8th profitable quarter in a row. Not too shabby… not too shabby, indeed. To illustrate just how much money that really is: Google could throw read more
by Joy Thompson
Search engine optimization (SEO) evolves constantly, from search engine updates to advances in best practices. Check out the three biggest SEO trends in 2023 and learn what to expect as you develop your digital strategy. Accelerated Mobile Pages As SEO specialists have observed for years, the market share for mobile read more
by Joy Thompson
Snip! Snip! That’s the sound of what millions of people are doing every day to their cable. With options like, Sling, HBO Go, Netflix, Hulu, and Vue — why pay the high price for cable TV when you can get the channels that you want on all your devices for a fraction read more
by Joy Thompson
We’ve come a long way from the days where you could pat yourself on the back for having a business website. If your business still isn’t online in 2017, you’re about to either pack up your stuff into cardboard boxes or you’re extremely lucky. And if you’re the latter, who’s read more
by Joy Thompson
Traditional advertising is DEAD! Traditional advertising, RIP! Traditional advertising is losing ground to digital advertising every passing day. Sure, we flaked out on the flashy opening sentence, but the reality is, traditional advertising isn’t totally dead. It still has a place on a comprehensive marketing strategy pie chart– a small / shrinking read more
by Joy Thompson
Small businesses have the ability to get an edge online if they explore all of the marketing options available to them. As the technology of mobile devices improves, advertising opportunities also improve. Here are some of the top mobile marketing methods to be aware of: 1. Offer a Mobile App read more
by Joy Thompson
A successful Internet marketing campaign requires a vast knowledge of different concepts and ideas. Unless one understands how dot com lifestyle works, making headway will be a tough nut to crack. Let’s take a brief look at a few concepts like SEO, PPC, Web design news and Google news to understand read more
by Joy Thompson
2016 is just about over, and we know how many of you probably feel. We see your tweets. Me at the beginning of 2016 vs the end pic.twitter.com/wnlYneVh8o — Anthony Alves (@tooturntalves) December 8, 2016 Digital marketers feel differently though. Our industry is always changing for the read more