In direct competition with Snapchat, Instagram targets a younger crowd by adding GIFs to Instagram stories. What does this mean? You’ll now be able to add moving word art, accessories, and weather effects to photos, videos, Boomerangs. Located with all the other sticker options, near to the temperature or location, read more

Have you seen Instagram’s new ad format? We recently spotted the carousel ad format in the wild (pictured above), where users are able to swipe left to see multiple images in one post. Additionally, the “Learn More” button allows companies to link users back their website- a much sought after read more