In direct competition with Snapchat, Instagram targets a younger crowd by adding GIFs to Instagram stories. What does this mean? You’ll now be able to add moving word art, accessories, and weather effects to photos, videos, Boomerangs. Located with all the other sticker options, near to the temperature or location, read more

Digital marketing continues to change how we all do business – from engaging with a website to doing research about a brand via the search engines or social media.  Consumers with digital access can check out your business online as well as shop your competitors right in front of you.  read more

Just a decade ago, no one would have imagined the importance of social media in today’s marketing strategies. It would have seemed amateurish for a corporation to have a social media platform, such as Twitter or Facebook, officially representing their business. However, consumers today not only appreciate a company’s social read more

In response to newly discovered foreign interference in the most recent election, Facebook is discontinuing the use of “dark posts,” and moving forward with more transparent paid advertisement regulations. What is a dark post? Dark posts are targeted ads created for social media that only a select audience can see. read more

If your business is new — or you’re just now starting out on social media — you might not know how to grow your number of followers. Use the following tips to gain traction on social media and start taking full advantage of this powerful platform. Spread the Word You read more

Utilizing social media is essential if you want your brand to reach the greatest number of people possible. However, you need to be careful that you don’t commit the following social media mistakes. Focusing on Quantity Over Quality You may reason that the more you’re on social media, the more read more

Facebook Targets Younger Users with ‘tbh’ App Acquisition Facebook is extremely popular with the older generation and subsequently, many younger people associate it with a place where their parents hang out. Those who already have a wide circle of friends on the network aren’t expected to become inactive on the read more

Social media is like a time machine. One minute you’re scheduling a post on your Facebook Page, the next minute you’re staring at your screen trying to think of a creative way to write ‘happy birthday’ on someone’s wall. 20 minutes later, you’re trying to figure out how the hell read more

I’d like to announce a new music festival that I’ve put together. I’m calling it L1T FEST, and it’s going to have all the best acts. I’m talking Kendrick Lamar, Katy Perry, Beyonce, Beyonce’s unborn child in the form of a hologram that uses AI tech to predict what the read more

Keeping up with the latest social media marketing trends is important to avoid losing out to the competition in your marketplace. The social media marketing landscape is constantly changing, what is new one month could be old news several months down the line. Here are some of the latest news read more