There are 4.1 billion people who have access to the internet today. Therein lies tremendous potential for your business. 4.1 billion people mean 4.1 billion opportunities for you to attract highly targeted customers who are interested in the services you offer and the products you’re selling. That is of course if you read more

In North America, 70% of the population has at least one social media account. In other words, social media is a fantastic way to reach your target audience, no matter who they are…. I mean when’s the last time you’ve met someone and they didn’t have SOME form of social media? But read more

Instagram launched in 2010 and now boasts over 1 billion monthly users. They know what they’re doing when it comes to attracting and keeping an audience. Constant improvement and new updated features are partly responsible for that growth. Keep reading to find out more about the Instagram update, “recommended posts.” We’ll read more

Social media advertising works. It’s an accepted fact of life in 2018 that if your business doesn’t have a strong presence on the top social sites, it may as well not exist. You need to pour time and money on social media sites like Facebook and Instagram. Trust us, it’s read more

At a point in history where data privacy is a huge priority, it came as a shock to many people when they discovered that Cambridge Analytica — a political data firm that President Trump hired for the 2016 election campaign — harvested the data of up to 87 million Facebook read more

In the wake of a global internet privacy crisis, Facebook continues to maintain its central position in the digital economy, proven by its recent earnings report. Facebook posted soaring revenue and profit in its first earnings report following privacy concerns, shocking many analysts’ predictions. Revenue rose nearly 50% to $11.97 read more

As Snapchat becomes more popular with older adults as well as teens and college students, it continues to grow its e-commerce options. With all the novel features, some people are calling the platform New Snapchat. Keep reading to learn more about e-commerce and ads on Snapchat. The Snap Store The read more

Although new updates bring changes to algorithms very frequently, the latest update values interaction very highly. The new Instagram algorithm places posts with more likes and comments closer to the tops of users’ feeds. That way people will see quality, engaging content first. With the previous chronological feed, people often read more

When developing your company’s social media accounts, it’s essential to consider the needs of both mobile and desktop users. Follow these four tips to optimize your social accounts for desktop and mobile users. Make Sure Cover Images Look Great on All Platforms Creating a dynamic cover image is important for read more

Three of the biggest tech companies reported quarterly financial results on Thursday, and as per usual, Google, Amazon, and Apple extended their usual dominance of the global economy. But who are we really focused on here? In the world of internet marketing, we focus on Google. Despite a growing number read more