Different Ways to Target Audience with Facebook Ads Identifying a target audience and actually having your ads appear in front of them are two unique challenges. But with powerful tools like Facebook Ads available for any business owner to use, it’s never been easier to create a target audience of read more

Don’t Discount The Power Of Email Marketing Email marketing is one of the most important business strategies to reaching a wide audience. In addition to social media and web marketing, email marketing reaches a huge audience of potential customers. To learn how important email marketing is to your business, read these 8 read more

If your business doesn’t have a handle on brand management yet, now is the ideal time to start. Learn the basics of brand management and find out how it can keep your business ahead of the game. What Brand Management Involves Brand management essentially involves manipulating each aspect of your read more

Millennials have the strongest buying power of any demographic – and they also use their phone 150 times a day. That should be all you need to know to realize that a mobile-optimized website is beneficial for your business. Think about how often you browse on your cell phone while you’re out and about, or read more

In today’s digital world, both social engagement and interaction are key to successful advertising and marketing. The goal is to stand out from your competition, understand your target audience, and make a meaningful connection with them in the long term. After all, people do business with people they know, like, read more

It’s no secret that voice search is changing the way that people search for things online. In 2017, 13% of American households owned some type of smart speaker. By 2022, it is expected that this percentage will go up to 55%. As a business, knowing and understanding how to use voice read more

Numerous candidates running for office in 2020 have been called out for using Google’s dynamic translation tool on their official websites. Errors made by machine-powered translation widget often compromise the intended meaning or correctness of a phrase. With almost 62 million Americans speaking a different first language at home, your onsite content shouldn’t be English-only. Implementing read more

Chances are high that programmatic bidding is already a part of your ad campaign- that’s the case for 50% of all digital display ads sold. Digital display ads today are sold in one of two ways: as real-time bidding (RTB) and Programmatic Direct. Simply put, programmatic direct advertising works like read more

Don’t have a business Instagram account? You should. The social media sharing software offers users a platform to post pictures and videos, comment on them, and save them. Instagram is especially popular with Millennials and Gen Z users, making is a top ad platform for certain products and services. Generally, read more

How Google Images Has Improved Shoppable Ads Imagine being able to take the best of the shopping experiences found in Pinterest, Facebook, and Instagram, and then creating a spectacular mashup that resonates with consumers and encourages them to make purchases with a quick click. In essence, that’s what Google Images read more