What is an Internal Link? An internal link sends users to a different page on the same website. The source domain and target domain are the same. Not sure what that means? The same domain basically means the same website. Internal links can make navigating your site easier, and they read more

Google has made a big step in its shift toward mobile by announcing it will now prioritize and index mobile sites before desktop. In 2016, Google announced it would change the way its search index operates, gearing its algorithms toward the mobile version of sites. Google began a test run read more

Whether you consider yourself to be pretty savvy about search engine optimization (SEO) or you’re new to the concept, you may have more than a few questions about keywords. Long considered critical components of SEO, keywords once appeared at an average density of 2 to 3 percent. This means that read more

Search engine optimization (SEO) is essential for websites in every industry. However, businesses with brick-and-mortar locations should follow the best practices to ensure they appear in local searches. Due to the constantly changing nature of local SEO, it isn’t always easy to keep up. Make sure you aren’t making one read more

You put a lot of work into your content strategy so you can optimize engagement and boost search engine rankings. But are you making the most of seasonal keywords in your content? What are seasonal keywords? Is it worth the effort to incorporate them into your content? How can you read more

If you’re still using an outdated SEO strategy book that the library threw out in 1999, it may be time to rethink things. The internet is constantly evolving, and search engines are always finding ways to defeat ineffective and unfair attempts to circumvent organic searches. Are you guilty of using read more

Link building is one of the most important components of your internet marketing strategy. Choosing the wrong words or phrases to link can lead to disastrous results. You can wind up investing lots of time and money, only to scratch your head and wonder why there’s no traffic to your read more

Canonicals help search engines like Google determine which piece of content is original verse, copied, or duplicate pieces. Initially, canonicals were used to prevent plagiarism penalties and allow websites to quote to share snippets of content without getting hurt in the search engines. However, canonicals can also be used within read more

A few years ago, Google announced the development of RankBrain, an intelligent search tool that used machine learning instead of simple coding to create rules. Instead of developers creating algorithm changes to improve results, the intelligent search tool could create its own rules and expand upon the initial instructions. Machine read more

Search engines have continued to evolve since their inception, demanding us to come up with newer, more effective methods for targeting ads, attracting audiences, and ranking highly on Google. Now, with artificial intelligence at the forefront of technology, how will SEO change? And will that change be for the better? read more