A report has found that Google’s Product Listing Ads (PLAs) has provided retailers with double their revenue year over year in Q2. Andre Golsorkhi, CEO of Sidecar says, “More retailers are making Google PLAs a cornerstone of their marketing mix,” He goes on to say: “Google has long understood the efficacy read more

During the analysis of a website a co-worker asked, “Why are we here?” This is truly the question of the subliminal mind when viewing a website. Too often we are asked to review websites where a clear goal action is not communicated to the visitor. The true question is, “Where read more

To celebrate Chad Stannard’s, Search Engine Specialist and famed hamburger connoisseur, work anniversary here at Exults a few members of the team came up with fun questions for him to answer. Get to know a little about Chad below: What are the most hamburgers you have eaten in one day? read more

Advertisers using the Google AdWords platform will be able to adjust their bids using a model based on last click attribution. According to Google, advertisers will have the option to choose from 6 different models, which are data driven, position based, time decay, linear, first click and last click. Google read more

Payday Loans Will Be Banned From Google Adwords Google has made the decision to ban payday loan advertisements from July 13th onwards. Last year, 780 million advertisements were removed from the search giant’s AdWords platform. Now Google wants to practice some “corporate citizenship” by protecting their users from “deceptive or read more

At Exults, we believe a website is the foundation of your brand and it’s why we feel so strongly about the power of effective design. For many business owners, their website is a secondary priority; it’s simply a vessel in which to communicate information. However, even if you have a read more

In a recent article published by the Wall Street Journal, Green Street Advisors, a real-estate research firm, has estimated that department stores will need to close hundreds of locations if they plan on regaining the productivity they had a just a short decade ago. A senior Green Street analyst has read more

Since its limited initial launch in August 2015, real-time video sharing functionality- dubbed Facebook Live- has gradually been released to more users. It’s now made its way into the marketing arsenal of several top brands and influencers. Facebook Live enables users to connect with followers instantly, grow a brand’s following, read more

Lisa Goodwin is an international Yoga teacher and inspirational speaker who also offers teacher training, life coaching, workshops, and yoga retreats in peaceful, exotic locations. She came to us with a goal of showcasing everything that she does in a beautiful, easy to understand format. When featuring her yoga retreats, read more

Isicoff, Ragatz & Koenigsberg, one of the Top 100 Law Firms in South Florida, came to us after seeing a website our team developed for another prominent South Florida law firm. Their current site was built almost 10 years ago, and they wanted to bring their web presence up to read more