When developing your company’s social media accounts, it’s essential to consider the needs of both mobile and desktop users. Follow these four tips to optimize your social accounts for desktop and mobile users. Make Sure Cover Images Look Great on All Platforms Creating a dynamic cover image is important for read more

Driving traffic to your eCommerce site can be challenging, but email marketing can give your site a substantial boost. Find out how to get customers back to your site with email marketing. First off, what is email marketing? Simply put, it is the use of email to promote products and/or read more

As the most popular content management system (CMS) in the world, WordPress powers more than 75 million websites around the globe. Subsequently, any change that WordPress makes to its code, interface, or policies has the power to make a big impact on the internet. Learn why WordPress is ditching the read more

Whether you consider yourself to be pretty savvy about search engine optimization (SEO) or you’re new to the concept, you may have more than a few questions about keywords. Long considered critical components of SEO, keywords once appeared at an average density of 2 to 3 percent. This means that read more

Your company’s website has to do much more than just look great to drive a lot of traffic. It also needs to help you meet your brand’s goals, such as driving sales and generating leads. Not sure how to turn around an underperforming website? Try these four web design hacks. read more

When you’re searching for a website designer and internet marketer, the choice isn’t always clear. You could take the company’s word for it, but the best approach is to look at results. We work with a range of companies to develop industry-specific strategies and solutions. No matter what your company read more

Sales and marketing teams can sometimes have a tough time getting along. Like two bickering siblings, they can’t always agree on certain aspects of business and have trouble putting their heads together for the greater good. But this doesn’t mean you can’t turn it around. By explaining the mutual benefits read more

It’s old news that people frequently use their mobile devices to explore the internet. However, you shouldn’t take for granted that those mobile users will contribute to the success of your pay-per-click campaigns. Use the following suggestions to go mobile with your PPC strategy. Make Sure Your Website Is Optimized read more

When embarking on your internet marketing campaign, it’s important to remember how critical your online advertising decisions will be to your success. A vast number of e-commerce businesses leverage the internet as their sole marketing source. With the endless choices available when marketing via the internet, it’s easy to lose read more

Tools that enable marketers to use machine learning for their campaigns are becoming increasingly more accessible. Instead of approaching artificial intelligence as an advanced form of technology, internet marketers are able to use it as an extra set of hands to accomplish their sales and lead generating objectives. Machine Learning read more