With Google’s latest addition, officially called “Purchases on Google,” consumers will find it easier to buy products directly from mobile searches. Naturally, this is a game-changer for eCommerce, and marketers are rejoicing. Buy Button Beta Requests Purchases on Google is still in its beta stage, but the program is now read more

While many marketers are focused on optimizing for mobile, they’re not necessarily considering all of their options. Google has found that almost 20 percent of all mobile searches are done with voice search, either directly into mobile devices themselves or through digital assistants like Alexa. Optimizing for voice search isn’t read more

Running an Adwords campaign can seem overwhelming at first, but you’re sure to see results if you approach your marketing strategically. Check out these four tips to see just some of the ways we are able to optimize your AdWords campaign and produce results. Create Additional Ad Groups Some keywords read more

Our Sponsored Networks Specialist, Mike, is celebrating his 3rd year with Exults! To commemorate this great achievement, we asked around the office to see what everyone likes about Mike and maybe a few fun facts: His long arms. -Danielle This was a fan favorite, but Danielle beat Nick to the read more

A successful Internet marketing campaign requires a vast knowledge of different concepts and ideas. Unless one understands how dot com lifestyle works, making headway will be a tough nut to crack. Let’s take a brief look at a few concepts like SEO, PPC, Web design news and Google news to understand read more

Internet marketing is an industry that moves quickly and for every advancement in technology, there comes with it a way to monetize it. This charge onto the battlefield of innovation is what makes being on the front lines of internet marketing so intriguing. Learning and eventually mastering each new medium, read more

As part of our on boarding process, we gain access to, and evaluate, existing Sponsored Search accounts. Time and time again, we come across the same mistakes that lead to wasted budget and poor performance. Often times we hear that advertising online didn’t work for a potential client only to read more