It’s no surprise that Google monitors our online shopping habits. Keeping track of internet purchases is the only way to tailor online advertisements according to our individual needs, interests, and tastes. Recent trends, however, show that the multinational tech company has started tracking offline shopping behavior as well. The Connection read more

Earned media is an essential component of your marketing strategy, but it’s tricky to measure and typically impossible to control. Make sure you understand how earned media fits into your marketing efforts so you can nudge it in the right direction whenever possible. Understanding Owned, Paid, and Earned Media There are read more

PPC campaigns completely changed the landscape of internet marketing, but it’s a tedious process to manage alone because it needs to be monitored so often. Automation is a useful tool for running a PPC campaign, but the effects aren’t always positive. Specialized Tools Produce Results Most companies use automation just read more