In an age where over 500 million hours of video are watched on YouTube alone each day, it can be a bit surprising to find that 62% of Americans listen to audio-only podcasts monthly, with the number of American podcast listeners increasing year-over-year (10-20% increases yearly). Google sees this as read more

Search engine optimization (SEO) is essential for websites in every industry. However, businesses with brick-and-mortar locations should follow the best practices to ensure they appear in local searches. Due to the constantly changing nature of local SEO, it isn’t always easy to keep up. Make sure you aren’t making one read more

You put a lot of work into your content strategy so you can optimize engagement and boost search engine rankings. But are you making the most of seasonal keywords in your content? What are seasonal keywords? Is it worth the effort to incorporate them into your content? How can you read more

Canonicals help search engines like Google determine which piece of content is original verse, copied, or duplicate pieces. Initially, canonicals were used to prevent plagiarism penalties and allow websites to quote to share snippets of content without getting hurt in the search engines. However, canonicals can also be used within read more

While many marketers are focused on optimizing for mobile, they’re not necessarily considering all of their options. Google has found that almost 20 percent of all mobile searches are done with voice search, either directly into mobile devices themselves or through digital assistants like Alexa. Optimizing for voice search isn’t read more

A few years ago, Google announced the development of RankBrain, an intelligent search tool that used machine learning instead of simple coding to create rules. Instead of developers creating algorithm changes to improve results, the intelligent search tool could create its own rules and expand upon the initial instructions. Machine read more

Search engines have continued to evolve since their inception, demanding us to come up with newer, more effective methods for targeting ads, attracting audiences, and ranking highly on Google. Now, with artificial intelligence at the forefront of technology, how will SEO change? And will that change be for the better? read more

If you’re 30 or younger, you probably never shopped at a Sears. And if you fall in that category, you’d probably be shocked to hear that Sears was America’s largest retail company in the late 80’s. It’s true– just ask your parents about their experience with Sears and their face read more

Organic search traffic is one of the best ways to introduce people to your brand and bring new customers back. Follow these four best practices to improve your SEO and see the results you need. Do: Focus on the Readability of the Content Google’s past updates have focused on the read more

Search engine optimization (SEO) evolves constantly, from search engine updates to advances in best practices. Check out the three biggest SEO trends in 2023 and learn what to expect as you develop your digital strategy. Accelerated Mobile Pages As SEO specialists have observed for years, the market share for mobile read more