Proper structure in a Google AdWords account can make or break the success of your account. There are many benefits of efficient campaign structure – some tactics that will assist with your AdWords campaign strategy are day parting, geographic targeting, advanced budget controls and many more additional customizations. Building out read more

A report has found that Google’s Product Listing Ads (PLAs) has provided retailers with double their revenue year over year in Q2. Andre Golsorkhi, CEO of Sidecar says, “More retailers are making Google PLAs a cornerstone of their marketing mix,” He goes on to say: “Google has long understood the efficacy read more

Advertisers using the Google AdWords platform will be able to adjust their bids using a model based on last click attribution. According to Google, advertisers will have the option to choose from 6 different models, which are data driven, position based, time decay, linear, first click and last click. Google read more

Payday Loans Will Be Banned From Google Adwords Google has made the decision to ban payday loan advertisements from July 13th onwards. Last year, 780 million advertisements were removed from the search giant’s AdWords platform. Now Google wants to practice some “corporate citizenship” by protecting their users from “deceptive or read more

As part of our on boarding process, we gain access to, and evaluate, existing Sponsored Search accounts. Time and time again, we come across the same mistakes that lead to wasted budget and poor performance. Often times we hear that advertising online didn’t work for a potential client only to read more