ppc advertising – Exults Digital Marketing Agency https://www.exults.com Wed, 05 Jul 2023 20:27:58 +0000 en-US hourly 1 https://www.exults.com/wp-content/uploads/exults-favicon-new-84x84.png ppc advertising – Exults Digital Marketing Agency https://www.exults.com 32 32 New Bidding Attribution Is Added By Google AdWords https://www.exults.com/blog/new-bidding-attribution-is-added-by-google-adwords/ https://www.exults.com/blog/new-bidding-attribution-is-added-by-google-adwords/#respond Tue, 12 Jul 2016 17:53:44 +0000 https://www.exults.com/?p=8900 Advertisers using the Google AdWords platform will be able to adjust their bids using a model based on last click attribution. According to Google, advertisers will have the option to choose from 6 different models, which are data driven, position based, time decay, linear, first click and last click. Google also said: “when you pick Read more

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]]> Advertisers using the Google AdWords platform will be able to adjust their bids using a model based on last click attribution. According to Google, advertisers will have the option to choose from 6 different models, which are data driven, position based, time decay, linear, first click and last click.

Google also said: “when you pick a new model, credit will be reassigned across the conversion path for all search or shopping ad clicks on Google.com, and your conversion stats will change moving forward. You can adjust bids based on your new way of counting conversions, and if you’re using automated bidding for search ads, your bids will be optimized automatically to reflect your new model.”

This new change will be released later on this month to all advertisers on the Google Adwords platform.

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