Located with all the other sticker options, near to the temperature or location, there will now be a GIF button that you can either peek the trending options or search for something specific in the bank of more than 100,000 GIFs provided through Giphy, basically the Mecca of all GIFS.

Although, Snapchat was the inventor of ‘Stories’ on social media, Instagram’s corporate office has always lived by the mantra of using social media to bring audiences together and bring value to users.

The VP of Product, Kevin Weil, says good ideas start in one place and spread across the industry.

“If social apps didn’t copy each other, there’d only be one app with a feed, one with hashtags, one with image filters, one with user profiles, or one with instant messaging,” said Weil.

Technology is always changing, and people are bouncing off each other’s advancements and creativity to stay competitive. That’s the truth about the tech industry, you learn from competitors and do it better.

Despite Instagram having more monthly users altogether, Snapchat holds nearly 4 times as many users aged from 12 to 17 on it’s platform. Problem, meet answer. Just like emojis transformed the way we type and text, GIFS have evolved our photo/video content sharing as well.

Any brand that wants to connect with the younger generation must start communicating the way they do. Moving forward, Instagram is reeling in it’s Gen Z babies with GIFs and we’re excited to see the creativity that blooms from it.

If your business is having trouble connecting with its target audience on social media, contact Exults today. We know the latest and greatest when it comes to connecting with consumers of all shapes, sizes, AND ages.

The post Instagram targets Gen Z by Adding GIFs to Stories appeared first on Exults Digital Marketing Agency.

Have you seen Instagram’s new ad format? We recently spotted the carousel ad format in the wild (pictured above), where users are able to swipe left to see multiple images in one post. Additionally, the “Learn More” button allows companies to link users back their website- a much sought after featured on the image sharing platform.

Brands of all kinds are flocking to Instagram to share visually enticing images of their products or services in a very similar approach to magazine print ads. With over 300 million active users, and a 49% -51% female to male ration, brands are starting to understand the power of the platform.

The post New Ad Format on Instagram appeared first on Exults Digital Marketing Agency.