Display Ad Retargeting

If you’ve thought about experimenting with display ad retargeting but never had the time or budget to invest in this strategy, it’s time to reconsider. This is one of the most innovative ways to follow up with potential customers, generate leads, and ensure that your brand is at the forefront of your customers’ minds. When designed effectively, display ad retargeting has a natural look and drives results.

Customer-Focused Experiences

Gone are the days of one-size-fits-all ads and content. In 2018, marketers will be firmly committed to customer-focused experiences. For example, you’ll want to serve certain content to first-time website visitors and more specialized content to repeat customers. With a few website tweaks and a healthy dose of smart content, you can connect with potential and current customers like never before.

Location-Based Ads

If you want to target customers in certain geographic areas, you should become adept at location-based ads and geofencing. These techniques enable you to use location data from smart devices to connect with customers in specific areas, whether you’re advertising an event, a brick-and-mortar store, or a specialized service.

Influencer Marketing

As online users trust traditional advertising less and less, there’s an increasing demand for more subtle forms of advertising like influencer marketing. To test out this trend, start looking for some of the most trustworthy voices in your industry and get a sense of how they sell brands to their audiences. Thanks to the ever-increasing popularity of social media, influencer marketing is bound to make an impression for years to come.

Don’t let advances in digital marketing leave you in the lurch. Work with the experienced retargeting team at Exults to stay ahead of the curve.

The post Digital Marketing Predictions for 2023 appeared first on Exults Digital Marketing Agency.

I know what you’re thinking. Why would you believe me? Here’s why. I got all the famous Instagram influencers on board. Just look at this endorsement by this influencer (with over 7 million followers)…

Joke over.

In case it wasn’t clear, L1T Fest isn’t happening. You will not be able to take a selfie with a polar bear.  That Instagram endorsement by model and influencer @abigailratchford isn’t real (here’s the actual post). This whole exercise was a ruse to make even more fun of the failed Fyre Festival, and to bring up a discussion about influencer marketing.

The idea behind this post was inspired by this NY Times article about Fyre Fest titled “The Rise and (Maybe) Fall of Influencers.”. Did Fyre do some damage to the influencer marketing trend?

Short answer, yes (at least a little). Longer answer, keep reading.

What is Influencer Marketing?

Back in the day, you had to be on TV to be famous enough to be a product’s spokesperson. Now, you just need a large social media following, confidence, and a polarizing personality to attract the attention from brands.

The tactic of influencer marketing is as old as time:

• Find a celebrity
• Get them to flaunt your product
• The celebrity’s fans will be influenced enough to buy your product

The only difference between influencer marketing and hiring a movie star to be your spokesperson is the wording and the fact that there are A LOT more “celebrities” up for grabs. Some influencers charge a giant stack of bills (Kendall Jenner got paid 250k for a single Instagram post plugging Fyre). Other’s charge as little as a free product, a deep discount, or $50.

The range of influencers goes from Kendall Jenner (attractive to national brands with deep pockets) to Miami food blogger Burger Beast (attractive to local South Florida businesses). If Kendall Jenner drinks a Pepsi and you’re a fan, you might be influenced to drinking Pepsi. If Burger Beast says your donuts are good and you’re a fan of his food blog, you’re going to try those donuts.

This made me chuckle as I was writing this post… the recent influencer marketing movement is still new enough that WordPress thinks it’s a typo when I write out “influencer”.

Influencer marketing’s effectiveness relies on trust

A spokesperson can only be effective if they’re believable or trustworthy. It’s why the Instagram influencers that Fyre paid to promote the fest have tried to detach any connection to the festival– their fans need to believe them so that they can continue to get paid to influence.

At least a portion of the Fyre ticket buyers were persuaded to shell out the big bucks because of the Instagram models– no doubt about it. Now that they feel like they’ve been duped, they (and countless others) won’t make the same mistake. Fyre’s demise went super viral, so you better believe that an increasingly amount of consumers will begin to question the authenticity of an Instagram model’s product endorsement.

So influencer marketing is dead?!

Nope. Far from it.

However, the relationships between influencers and brands might be changing. Don’t be surprised to see more and more influencers stick with brands for years, rather than one-off social media posts to promote a product.

It’s content marketing 101. First build trust by being useful, resourceful, entertaining, and giving away free stuff. After that trust is built up, then you try to sell. Content marketing converts because you’ve built a relationship with the consumer before they’ve become a paying customer.

This can and should be applied to influencer marketing.

Questions about influencer marketing?

Do you want to make fun of Fyre? Do you have questions about social media or influencer marketing? Reach out by heading to our contact page, commenting below, or calling 866-999-4736.

The post Influencer Marketing and What You Need to Know appeared first on Exults Digital Marketing Agency.