That’s a lot of updates for you as a business owner to keep up with. This makes strategic SEO planning difficult for you and your team.

You may not even know what to do to make your website perform better. At Exults, you’ll find a team with expertise in web design, ROI-focused marketing campaigns, and, of course, the real keys to keyword research. Track the results your company wants and needs to succeed through the online marketing campaigns we set up for your business. 

If you’re ready to reach your target audience (and beyond), keep reading to learn how keywords influence SEO ranking in 2024. 

Searching for a reliable digital marketing agency? Exults is the answer!

Are Keywords Important For SEO?

In short, yes. Search Engine Optimization (SEO) has, from the beginning, been a big factor in Internet marketing success. Whether you consider yourself a novice or an expert at SEO and keywords, they have always been crucial components in SEO.

However, as the digital landscape changed, it became harder for entrepreneurs to keep up with SEO demands for their businesses. Most business owners rarely have extra time on their hands, much less the time required to conduct SEO research, review analytics, and make relevant changes to see improvements. So what do you do now? Dropping SEO altogether isn’t a good option as keywords are still a crucial factor in the Google ranking algorithm. But they are not the only critical factor to consider. 

Understanding Keyword Density

Keyword density was previously only the descriptor, but today the focus turns to key phrases rather than single words. Keyphrase density is the percentage of the keyphrase that appears in your content as related to the total content. Simply explained, if your content contains 100 words, with four being your keyphrase, your keyphrase density is four percent. 

Keyphrase density is significant for your SEO because Google matches search queries with web pages. To make the connection, Google must know what your webpage contains. The key phrases in your content then accomplish this task naturally. Of course, the challenge arises in overusing the keyphrase, which makes your content boring for your visitors. Not only that, but it also makes Google suspect you are over-optimizing and in turn have the opposite effect – negatively affecting your rankings. This methodology is referred to as keyword stuffing. 

Simply put, keyword stuffing is a manipulative technique that Google can and will penalize you (or your content) for doing. The following are a few ways keyword stuffing can damage your SEO efforts…

• Lowered ranking
• Complete removal from search results
• Non-sharable content
• Blacklisted website

Contact Exults digital marketing agency for forward-thinking solutions.

Factors That Influence Google Ranking: Keywords, Keyphrases, & Relevance 

Keywords or keyphrases are still relevant in 2024 as one of the main ranking factors used by Google and popular search engines. While they are no longer the only ranking factor for your website, you still need to include accurate, quality keywords to show up as relevant to the user’s search. 

What are the other ranking factors you need to consider? Well, Google algorithm now ranks on more than 200 factors, including a blend of quality, content, inbound and outbound links, navigation, speed, social media shares, and more. Let’s dive into the most important factors you need to be aware of when DIYing or even outsourcing your SEO efforts. 

Keywords & Key Phrases

On top of that, it is important to realize Google does not require exact matches for keywords and keyphrases any longer, which has changed the way internet marketing strategists operate. As the search engine becomes more human and gains greater intelligence, Google more easily understands natural language.

As a result, the over-repetition of keywords in your content can make your website be deemed less valuable and untrustworthy. Today, developing your content toward greater natural readability and the actual way a human user would search for information yields greater benefits. 

When you optimize, you should at least look at the following:

• Title tags are HTML code tags that offer the benefit of you giving each web page an appropriate title.

• Meta descriptions use HTML elements that allow you to give a summary of what your web pages are about, appearing as a search snippet in search engine results.

• Image alt text is search engine-processed and can be read aloud by screen reading software. The text behind this image should explain its relation to the content on the page.

• Anchor text also appears as a hyperlink or clickable text that takes a user to a different web page. This text is usually underlined and shown in blue.

• Headers or header tags on a webpage are used to separate headings and subheadings, which should provide comprehensive information on the content you’re covering.

• Slug is part of a web page’s URL that comes after “.com”. A few examples of this include “/services/search/seo/” for Exults’ SEO web page and “/company/” for Exults’ About Us web page.

Readability Counts

Before dismissing the importance of readability, know that search engines do account for it when ranking search results. You may be familiar with readability if you use plug-ins and applications like Readable and AIOSEO for WordPress.

To be clear, readability does not simply mean running a spelling and grammar check. While extremely beneficial for correctness, these suggestions don’t necessarily account for the readability of your entire copy. Readability measures how easy it is for your readers to comprehend the information you’re providing. Whether in a blog, article, or website page, you don’t want to ignore the power of content with a high readability score.

Reader comprehension often gets lost in newly created content. This usually happens when the writer is overly focused on keywords, ignoring the flow of their copy. Low readability also happens in writing with too many advanced words or lengthy sentences.

The way your content appears also has an impact on its readability. Big blocks of text only, for example, are unattractive and difficult to read. There should be a visual representation for various sections, lists, and key points to make it easy to follow.

Bonus Tip: Read your copy out loud and see if it sounds right to you. If any spots are confusing, adjust them with simplicity in mind. If you’re still unsure, try giving your writing to someone you trust to provide honest feedback about it regarding clarity, word choice, sentence length, and overall messaging. 

Relevance Matters

Something that also influences ranking is content relevance. Your content must match the keywords or keyphrases it’s trying to rank for. You don’t want your content to be about “gluten-free recipes” when you’re trying to rank for “personal injury attorneys in Boston”. While that example is a little bit of a stretch, you get the point. Your content needs to match the keywords it’s ranking for. 

Why does it need to be relevant? Google is a business like yours. If they were to return a page ranked for one keyword but the content inside is entirely different, users aren’t going to be happy. They may even turn to a different search engine entirely. To avoid these potential issues, Google consistently filters through all content to bring only relevant topic results to its users. At the end of the day, make sure that you’re not keyword stuffing and that you’re producing suitable content that matches its keywords.

Use E-E-A-T

What does E-E-A-T stand for? And why has E-E-A-T become such a big part of ranking on Google? 

E-E-A-T stands for Expertise, Experience, Authority, and Trustworthiness. It’s important to display each of these four guidelines throughout your SEO content. Anyone can write and publish their own content in an attempt to gain clicks. But for marketing professionals, there is a certain framework that copywriters and content creators use to develop engaging content that flows.

Struggling to implement the E-E-A-T system? Try this:

• Provide accurate information about the topic
• Tell a personal story or a client story about the given topic
• Show how you’re an authority by shining some thought leadership
• Weave trust factors throughout your content (i.e. testimonials, reviews, case studies, etc.)

Call 877-437-3672 for a top-notch digital marketing team.

Producing High-Quality Content

When it comes to the quality of content, you need to consider what we’ve already discussed: readability, relevance, and E-E-A-T. But at the end of the day, ask these 2 questions: 

• Does my target audience actually want to read this content? 
• Can I easily skim this content?

For the latter question, consider the structure of your content. Readers do not want to read a 2,000 block of words. Instead, they want to quickly skim to find what they are looking for. You can do this by including H2, H3, and H4 headers in your content. This organizes your ideas, and topics, and ultimately makes them skimmable. 

Another benefit of separating your content into headers is Google can skim the content and pick lists to show them as featured snippets in a given search query. Remember, using lists and tables is a good way to showcase ideas with 3 or more points.  

Expand Content Length

Previously, a 500-word blog would suffice. But today, the average word count for the first 10 positions on a search engine results page is 1,890 words (MonsterInsights). Content length aside, you still need to consider what word count will cover a given topic adequately. Regardless of the exact word count, your blog should ultimately achieve your reader’s goal for their search (this is called search intent). 

At Exults, we’re expanding the word count to an average of 2,000-3,000 words. This allows us to target multiple keywords, cover a given topic more completely, and provide more opportunities for Google to scrap us.

Not sure how to expand content length? Consider the following: 

• Add an expanded FAQ
• Include definitions (don’t assume your reader knows everything)
• Answer the who, what, when, where, and why of the topic

SEO Keyword FAQs

Have SEO keyword questions? Look no further.

Is Keyword Placement Important? 

While exactly matched keywords may be a thing of the past, the placement of relevant keywords can still work to help Google identify your content’s intent, and help your webpage. Pertinent keywords should be placed high on the page (title, introduction, description).

This type of placement is crucial when Google indexes your site making it more identifiable. It is equally important to remember SEO and Google continually update its algorithm, making it necessary to be aware of industry updates and adapt your website content accordingly. 

What Are Seasonal Keywords? 

Your content strategy is crucial in optimizing engagement and boosting your rankings, but what about seasonal keywords? Should they be incorporated into your content, and if so, how? Seasonal keywords are simply the words and phrases internet users search at particular times of the year – Christmas, Super Bowl, Halloween, Valentine’s Day, Olympics  – you get the idea. If you develop evergreen content or content relevant all year long, you might find seasonal keywords are detrimental to your long-term SEO efforts. 

On the other hand, they can boost traffic to your site when used effectively, particularly if your competition doesn’t utilize them. To use seasonal keywords to your advantage, you will want to check out the forecast for their relevance at Google Insights, post your seasonal content before the season, and remain faithful to your long-term SEO goals as well. 

Where Should I Use Short-Tail & Long-Tail Keywords?

Social interaction and engagement are crucial in the world of digital advertising and internet marketing. Your business has to stand out and be unique from the competition. It also must understand and connect with your target audience. To do so, you have to maintain relevant advertising, from landing pages to advertisements, utilizing SEO successfully. SEO means the use of keywords, which includes short-tail and long-tail keywords. Let’s dive in. 

Long-tail keywords can be useful in title tags, Meta Data, and throughout your content, but you must keep your main focus on relevant content and readability.  Short-tail keywords contain a maximum of three words and are the words you would think of first when initiating a search. They tend to return large amounts of traffic as a result. Long-tail keywords are more targeted, attracting your target audience but not much more. 

Both long-tail and short-tail keywords can work to your advantage, but long-tail keywords tend to work best. Long-tail promises substantial, more targeted volume with a higher click-through rate (CTR) and lower cost per click (CPC) resulting in higher positions and increased conversions. Short-tail keywords can deliver lots of traffic to your site and are easy to develop, but they must flow naturally and easily into your content, registering a higher quality ranking score and relevance to your target audience. 

Ready to improve SEO for your business? Call 877-437-3672 to work with Exults.

How Do You Choose SEO Keywords?

There are several tools that you can use to choose SEO keywords like Semrush, Google Search Console, Google Trends, and Moz. But at the end of the day, you need to ask yourself:

• What is my target audience searching for? 
• What content can you produce that is in line with both your company and what your audience is searching for?
• Am I using a blend of local and broad keywords?
• Am I including search terms that are 3-5 words?

Where Can You Conduct SEO Keyword Research?

There are many tools you can use to conduct SEO keyword research, including: 

• Semrush
• Google Trends
• Google Keyword Planner
• Moz
• AnswerThePublic
• Ahrefs

Who Can Conduct SEO Keyword Research?

Anyone can conduct keyword research, as long as they know what they are looking at. The part that is difficult to keep up with for most business owners is the amount of time it takes to create a solid strategy. There are a couple of steps you can take to make it simpler.

1. Identify topics that are important and relevant to your business. 
2. Find keywords that can fit into each of those topics.
3. Measure those keywords against whether your audience would use them to search. 
4. Find related search terms; this is usually found on the search engine results page. 
5. Use an SEO tool to help conclude the keywords you need to focus on first. 
6. Maintain a document including all potential keywords for your business and update it quarterly (at least).

What SEO Terms Do I Need To Know Before Conducting Keyword Research?

Here are several terms that you may come across while researching and what they mean:

• Keyword or Keyphrase is a term that a user will search to find your website
• Keyword Difficulty is the score of how difficult a company will have to work to outrank a competitor for the same keyword
• Monthly Search Volume (MSV) is the number of times a keyword is searched each month
• Regional Keywords are terms that are specific to a region or population
• Search Engine Results Page (SERP) is the list of search results

The Keys To Keyword Success

Keyword success comes via SEO research, understanding your target audience, and developing the best strategy for your business. Exults is ready to help you meet all your SEO needs and optimize your website for success. Reach out today!

Unsure how you’re going to reach your SEO goals? Contact Exults for forward-thinking strategies.

The post How Keywords Influence SEO Ranking In 2024 appeared first on Exults Digital Marketing Agency.

That, however, means that you need to remain relevant in your advertising, especially regarding internet advertising and website landing pages. And that begins with a tried and true SEO (Search Engine Optimization) strategy. The success or failure of your SEO strategy requires some keyword research – determining which keywords will be used in your campaign. This begs the question(s): 

What is the difference between long tail vs short tail keywords in SEO? 

Which should you focus on first: short tail vs long tail keywords? 

And how do you even find the right keywords to rank for? 

Discover that inside this guide. 

Contact your SEO experts at Exults to start generating organic traffic to your website.

What’s The Difference Between Long Tail vs Short Tail Keywords In SEO?

If you’re new to the world of SEO and how search engines (i.e. Google, Bing, and Yahoo)  work, you may have heard the terms “long tail” and “short tail” keywords thrown around. Essentially, short tail keywords are shorter phrases that are more general in nature, while long tail keywords are longer phrases that are more specific and targeted.

Both are important to include in your overall SEO strategy. But what’s the difference between long tail vs short tail keywords in SEO? And which should you focus on first?

What Are Short Tail Keywords In SEO?

Before deciding on which to use for your advertising campaign, it is important to understand the difference. Short tail keywords are a maximum of three words

Here are a few examples of short tail keywords:

• Birthday cake
• Pineapple necklace
• 1939 food prices

Also known as “head terms” in SEO, these are the first words that come to mind when deciding where to eat “sushi” or “gluten-free pizza”, finding a birthday gift for grandma (“bracelet charms” or “petite women’s apparel”), or where to take your furry friends on a walk (“dog parks” or “dog-friendly hikes”). Short tail keywords are broad in scope and return large amounts of traffic – often way more than you need to target to reach your SEO goals.

What Are Long Tail Keywords In SEO?

In comparison, long tail keywords are more than three words, considerably more targeted and specific. Although they typically won’t return as much organic traffic, they will attract more of the traffic you need to target. Examples include:

• 80th birthday bracelet charms
• Gluten-free make your own pizza
• Easy dog-friendly hikes near me

For marketing and advertising, long tail keywords are often the most favorable – but both have positive and negative attributes.

The Pros and Cons Of Long Tail Vs Short Tail Keywords

When you want to make a big impression on the first search engine results page (SERP), both long tail and short tail keywords can work to your advantage. Many long tail keywords used together in a campaign can mean substantial volume while generic short tail head terms will drive loads of search traffic to your site.

Pros Of Long Tail Keywords

Long tail keywords have a higher click-through rate (CTR) generally because of less competition or fewer search returns. In turn, this means lower cost per click (CPC) as low-bidders mean lower prices, plus long tail keyword search queries result in higher positions. Long tail keywords often result in a higher conversion rate simply because you are attracting more of your targeted audience with more specific head terms. You engage them in their searching often when they are already in a decision-making mode and ready to make a purchase.

Cons Of Long Tail Keywords

But what about the bottom line or return on investment (ROI)? 

Regarding website content, you will need to create more original content intended to connect with your target audience – no matter how narrow. While the long tail keywords will come naturally as part of the conversation, it may require you to produce more content than you originally intended. 

Pros Of Short Tail Keywords

Short tail keywords are easy to develop for your content strategy, but you need to ensure these short tail keywords flow easily, not awkwardly, into the subject matter. Having keywords that fit naturally, will increase your quality score as well as your relevance among your audience members.

Cons Of Short Tail Keywords

Because short tail keywords are broader in general, you will also see a higher CPC per term. Additionally, your ads may show up for users who are not your target audience or even in a position to engage with your brand on some level. 

How To Find The Right Keywords For SEO Success

Doing your research and knowing your target audience will aid you in the selection of the best long tail and short tail keywords for your business. Should you need assistance, please contact us to optimize your next campaign for success.

Make A List Of Topics 

In order for you to find the right keywords for your business, you need to think of the overarching topics you are known for. Not only are topics like these typically easy for clients to discuss and offer valuable information for, but they also often use the same keywords or phrases as your target audience – so it’s a win-win.

For an estate planning law firm, their topics may be wills, estate plans, and probate. Then a family law and child custody law firm’s topics could include custody, divorce, adoption, and child support. From the general services your business offers, you should be able to have those general topics to start thinking about the rest of your digital marketing plans. Again, these are broad topics that will help you with the next step in finding the right keyword for your SEO success.

Strategize With Marketing Professionals

If you don’t have any marketing experience or professionals directly on your team, using a digital marketing agency can give you the insight you need to make informed decisions about your campaigns. 

If you’re going the strategic route without a digital marketing expert in your corner, you can do some light keyword strategy on your own. There are paid and free digital tools available to you like Google’s Keyword Planner (check out this quick how to) and Semrush. 

However, it’s important to keep in mind that without knowing in-depth where your business stands regarding keywords, the data you see may not be that helpful for long-term results. You might find yourself running into extremely general keywords and phrases or ones that are not relevant to your business at all. An SEO expert will have the knowledge needed to guide your optimization strategy, integrate it with your additional assets, and identify the long tail vs short tail keywords that may perform best for your business.

Don’t sleep on using digital marketing professionals for your business. Give Exults a call and experience the difference.

Record & Maintain Your Findings

Whether you’re a firm believer in spreadsheets and Word documents or laptop notes and a mood board, ensure you’re recording your findings as you research various digital marketing topics and ideas like finding the difference between long and short tail keywords and how it applies to your business.

See a topic you could talk about for days on end that would be better to bring up at a certain time? Save that topic to fill out content ideas for future months. Every time you think of a topic you want to cover, jot it down so it doesn’t get lost.

On the other hand, simply jotting down your ideas may not be enough to give you the strategy you need for your desired SEO results. This is why Exults’ team of digital marketing experts works well for business owners across all industries. Because you’re able to leave your digital marketing in the hands of someone else, you also save yourself the time it would take to conduct regular keyword research sessions.

Think of digital marketing management for content and blogs as the gift that keeps on giving. Remember, having a routinely updated topic list allows you to plan and reuse other assets like videos and downloadable guides. Nailing this part of your strategy also keeps your entire team organized and on the same page about month-to-month goals. It’s time-consuming work, but it’s the best way to track those keywords and bring your brand in front of a wider audience. 

Fill Those Topic Categories With Keywords 

Now that you have your topics, write keywords down that fit into those categories. Use the following questions to help you brainstorm:

• What is my target audience searching for? 
• What questions does my target audience ask frequently? 
• Is there anything I wish my target audience knew about this topic?
• Are there any interchangeable terms I should alert my audience about?
• Would it help my audience to have a glossary available with common industry words and phrases broken down?
• What are the myths people believe most about my business?

When you spend adequate time strategizing, recording, and maintaining these keywords in your various topics, you are in a much better position to keep your entire team – both internal and external – on a streamlined track to success. Plus, you’ll be able to better track your best-performing keywords. 

Use Your Google Search Console To Find Keywords 

Then log onto your Google Search Console for additional keyword inspiration. Search under queries.

Write down the keywords that you already rank for. Find different ways to communicate those terms. 

You can also find keywords that have a lot of impressions but aren’t ranked. That indicates a good traffic opportunity for your business. 

Determine Intent Behind Keywords

Some keywords you may have listed or come up on search engines for may be all good, but the intent behind those keywords may not drive the right traffic to your website. 

What’s the easiest way to determine the intent behind keywords? Search the term. The results in the paid ads and organic results sections of the SERP should be along the same lines as your intent. If it’s not, then you may need to look at a different keyphrase. Remember, just because it’s what you would search for doesn’t mean that’s what your target audience is plugging into the search engines.

You can also use this strategy to promote job openings and related opportunities. If you’re not familiar with how keywords work for your career-based tasks, think about what potential employees would search for if they wanted a job like the roles you’re offering. Depending on your industry and the roles available, a few common keywords might include:

• Companies hiring near me
• Job openings near me
• Upcoming job fairs
• Accounting jobs around me
• LinkedIn job search

If you’re in a specific industry, that’s okay. Keywords can range from broad searches to search terms that are quite detailed like:

• Entry level dental assistant job openings near me
• Senior CPA job opening in oil and gas industry
• Operations management roles in health and medical field
• Entry level accounting role in financial equity firm
• Paralegal job at family law firm for divorce attorneys 

Use Google’s Autocompletion, Related Search, & People Also Ask For Inspiration

If all else fails, use Google’s Autocompletion, Related Search, and People Also Ask for inspiration for your keywords. While originally these features were produced to make their user experience better for searchers, they can be used to boost your keyword planning. These tools will be able to help you build long tail vs short tail keywords to start optimizing. 

Autocompletion

When you search for a term in Google, they will automatically spit out other prospective keywords for you to try out. Google originally intended this to help users find the information they are searching for quickly. But as a business, you can use it as preliminary keyword research. 

Related Search

Similarly to Autocompletion, the Related Search feature helps users find the information they are searching for quickly rather than forcing them to click through pages of search results.

People Also Ask

Lastly, the “People Also Ask” feature helps prompt potential results for users to click through. Oftentimes, the best SEO pages start with a question as Google can scrap that information and quickly provide an answer to their users. 

Now that you have a list of keywords, you need to create content around those terms. Don’t go about it alone! Start the conversation with Exults today.

SEO Keyword Frequently Asked Questions

There is a lot of noise surrounding SEO keywords. That’s why we’ve compiled the SEO keyword frequently asked questions to help guide you in your SEO efforts. 

What Is An SEO Expert? 

An SEO expert or specialist is someone who understands how search engines work and more importantly, how to rank websites on those popular search engines. They may focus on 1 of 3 areas, but they should have a basic understanding of all 3. 

What are the 3 areas?

1. On-Page SEO
2. Off-Page SEO
3. Technical SEO

On-page SEO usually refers to the optimization of the words and keywords written on each page throughout a website. In addition, it includes adjusting the title tags, crosslinking, meta descriptions, and URLs. They’ve developed a process that allows Google (and other search engines) to see their content as valuable and on topic. 

Off-page SEO refers to any optimization that occurs outside the website itself. That includes backlinks most commonly, public relations (PR), and social media. 

Finally, technical SEO refers to the backend of the website, including tasks like:

• Creating and submitting the sitemap to search engines
• Optimizing the site structure to make it easy to navigate
• Increasing site speed
• Designing the site to be mobile-friendly
• Removing any duplicate content found on the site

How Would Hiring An SEO Agency Benefit My Business? 

There are several reasons why you should hire an SEO agency and how it would benefit your business.

First, they can help you save time so you can offload SEO tasks to a full team of experts and focus on what you do best. You’ll also skip the learning curve required to optimize your site for search engines. This alone will help you better manage your time. 

Then, it will save you both time and resources as an agency can be more cost-effective than hiring an in-house SEO specialist. Plus, you now have access to a full team for the same price. As a result of them analyzing data from multiple industries and businesses, they can provide advanced suggestions to bring you further than your competitors.

And because you have your time back and costs optimized, you can improve your productivity and results in other areas of your business. Working with an SEO agency is the start of taking on more market share. 

Want to partner with an SEO agency that has your business’s best interests in mind? Partner with Exults.

Which Type Of Keywords Should I Use For My Business?

The type of SEO head terms you should use for your business depends on a variety of factors, including your target audience, industry, and business goals. Generally speaking, it is a good idea to focus on long tail keywords that are specific to your products or services that have a lower search volume and low competition.

If you are struggling to find long tail keywords that work for your business, start with identifying overarching topics and short tail keywords. Then use that as a point to differentiate into a variety of terms. 

For example, a Home Services company may offer HVAC, roofing, and plumbing services under the same brand. Because those services are so different from one another, start with one and identify 3-5 topics per service. 

• Roofing
  • Roofing Materials
    • Metal roofs vs architectural shingles
    • What is the best roofing material in Florida? 
    • Hurricane-proof roofing materials 
  • Roofing Maintenance 
  • Roofing Replacement 

At the end of the day, the head terms you should use are the ones your target audience is searching for. 

Which Is Better Long Tail Or Short Tail Keywords?

If you’re looking to cast a wide net and attract a large audience, short tail keywords may be the way to go. Because of the high competition, you’ll need to put in a lot of work to see any of those short tail head terms rank. 

If you’re looking to target a specific niche or audience with highly relevant content, long tail keywords may be a better fit. Using long tail head terms makes it easier for a given page to rank on search engines in comparison to its short tail counterparts. 

Ultimately, it’s important to research your audience and competition and choose the keywords that will best help you reach your goals.

How Do You Come Up With Long Tail Keywords For Your Website?

To come up with long tail keywords for your website, start by brainstorming words and phrases that are related to your business or industry. Consider using keyword research tools such as Google AdWords Keyword Planner, SEMrush, or Ahrefs to identify relevant keyword suggestions and their search volume. Think about user intent when searchers look up your focus key phrases.

Why It Is Important For A Company To Use Long Tail Keywords In An SEO Optimization Strategy?

Relying solely on short tail keywords for your SEO strategy lends itself to lower conversion rates and increased traffic – creating a sense of frustration for business owners. 

When a company uses long tail keywords in its SEO optimization strategy, it may see lower traffic. However, that traffic is going to be higher quality leads that in turn produce a higher conversion rate. All of your marketing efforts will be much more fruitful as a result. 

What’s The Difference Between Keyword And Keyphrase?

Although we used the word “keyword” throughout this blog, the term keyword indicates a one-word term someone would search for. For example, it could be “lawyer”. The word “keyphrase”, on the other hand, indicates more than one word. This could look like “divorce lawyer in miami florida”. 

Leave Your Short Tail vs Long Tail Keywords & Other SEO Worries At Exults’ Door 

The layers involved with a successful digital marketing campaign are extensive and require specialized attention. Partnering with Exults gives you the freedom to focus on what you do best while your digital marketing continues to grow, adjust, and thrive.

Have an idea of what your upcoming goals are to further support your online presence? From long tail vs short tail keywords and paid advertising to social media and website updates, Exults does it all. 

Give us a call at 877-355-9269 today to get started.

The post Learn the Difference Between Long Tail and Short Tail Keywords appeared first on Exults Digital Marketing Agency.