If your law firm hasn’t updated its website in a while, only posts on social media, and doesn’t provide valuable content leading your audience back to your website, it’s time to think of another digital marketing solution. 

Maximize your marketing budget with digital marketing experts. Contact Exults today.

What Are The Risks Of Not Investing In Digital Marketing For Your Law Firm?

Here are 4 major downsides for law firms that don’t invest in digital marketing for their businesses.

1. Your Digital Marketing Strategy Goes Stale

When you think about digital marketing for law firms, what comes to mind? Many law firms think having a social media page and/or a website is more than enough to make an impact. 

However, digital marketing means more than producing a few social media captions and having a running website. Not investing in digital marketing for your law firm leaves your overall strategy at the risk of going stale. This is because many aspects of your digital marketing experience ebb and flow, similar to your law firm. 

To clarify – what’s working today to bring in new business or retain existing business won’t necessarily work tomorrow, next month, or even a year later.

What Does A Solid Digital Marketing Strategy Include For Law Firms?

Between case studies, research, legal processes, and everything in between, your firm and its attorneys probably don’t have any spare time for digital marketing. This is exactly why 65% of firms spend their marketing budget on online marketing for law firms.

Having a digital marketing team like Exults on your side takes the extra load off of you and your firm’s to-do list. You can expect your digital marketing professionals to strategize an online marketing plan that includes your firm’s:

• Website efficiency
• Search engine optimization (SEO) ranking
• Blog performance
• Social media following 
• Social media content
• Paid advertising
• Email marketing

You can think of every aspect of your digital marketing strategy as multiple moving parts of a machine. The entire machine only works well when every moving part is maintained, allowing your digital marketing agency to answer questions behind the scenes like:

What blog topics performed best last quarter?

What is the click-through rate (CTR) of last month’s email newsletters?

Are there enough call-to-action buttons on the website?

Where is your traffic coming from and is it the right traffic for your business?

Is anyone using the contact form?

These questions are only a handful of what many digital marketers work through daily to remain competitive online.

2. Your Law Firm Blends In Or Is Buried By The Competition

If you feel as though your law firm is getting lost online, it’s typically because of the following:

No one knows who you are. Do a quick review of your law firm’s website. Your website should be attractive in its design and easy to digest regarding its content. Your website should tell a story about your law firm, team, services, specialties, and most importantly – how to get started. Your contact information including your law firm’s name, address, and phone number should be visible on every page. Remember, your website may seem like it’s all about you, but your messaging should speak to your target audience.

Your digital marketing efforts are not being measured. Measuring your content’s progress is where fine-tuning your messaging fits in. For example, if results repeatedly show that your audience responds better when reading certain words or phrases, it’s time to use this information to align your content with what your audience wants to see. But that’s not all. You also need to consider your SEO goals and include various keywords throughout your copy to peak engagement through different search engines.

You are not producing unique content regularly. Having a blog, newsletter, and lead magnets available for download has a huge impact on your online presence. It’s this type of content that boosts your Google ranking, brings more traffic to your website, and places your law firm as a known expert in your industry. 

Teaming up with a digital marketing agency allows you to use the expertise of professional copywriters, graphic designers, SEO specialists, and more to create intentional copy for your target audience.

Don’t have time to produce or rewrite content? Refresh your digital marketing strategy with Exults.

3. Social Media Is Not Enough

Social media can be an incredible platform to offer updates and advertise your law firm’s services. However, using only social media is an extremely slow growth plan compared to other options. 

1 in 5 law firms have a professional handle their website maintenance. This is vital for a law firm’s growth as measured results allow you to adjust, tweak, and ensure optimal performance on both desktop and mobile devices. In fact, 47% of users won’t wait longer than 2 seconds for a website to load before abandoning it, which makes mobile compatibility a must.

4. Not Taking Advantage Of Your Marketing Budget’s Full Potential

You may have one or several people in-house managing your digital marketing, which is an asset to your team. But if they wear many hats on top of this responsibility, you could be missing out on additional opportunities. Because, without the time or expertise to begin with, where do you start?

Digital marketing professionals have a myriad of tools and strategies on hand to deliver the results you expect. More importantly, they have the time needed to dedicate their attention to your online progress. This means that hiring a digital marketing expert offers potential cost savings compared to purchasing the same online tools yourself. 

Digital Marketing Results Are The Real Deal

Equipping your law firm with a digital marketing team frees up you and your team to do the work that matters to you most. This way, all attorneys in your firm have more bandwidth to focus on acquiring and winning cases. 

Whether you’re in the courtroom or the office, your digital marketing team is…

• Regularly measuring your results
• Producing valuable content
• Managing your social media accounts
• Tracking your potential clients
• Reengaging former clients

…And so much more.

Start Seeing Results With The Top Digital Marketing Agency For Law Firms

The risk of not investing in digital marketing for your law firm is too high. Especially as online usage continues to increase, it’s more important than ever to have a bold online presence and maintain it as your goals advance. 

Take your law firm to the next level of digital progress. Start online marketing for your law firm today.

The post What Are The Risks Of Not Investing In Digital Marketing For Your Law Firm? appeared first on Exults Digital Marketing Agency.

You should. More than half of consumers search for home services online before booking an appointment. 

Worried about what the competition is doing?

You don’t need to be. Most home service consumers don’t even have a company in mind when they run a search.

It’s equally important to know that there is no one way to achieve the perfect search engine optimization (SEO) formula. And seeing tangible results starts with knowing your target audience, relevant keywords, and how to measure their success daily. More importantly, in addition to elevating your home service business and brand, local SEO practices scale your impact without having to do all of the work yourself or door-knocking in your target neighborhoods. 

Need a dedicated team to take control of your local SEO goals? Contact Exults today.

5 Reasons To Invest In Local SEO For Your Home Service Business

You keep hearing that you need to invest in local SEO to grow and make your business seen. But what is it and how does it work?

What Is Local SEO?

The overall goal of investing in local SEO is to improve your conversion rate – turning your potential customers into paying ones. Using relevant keywords in your content for your website and other platforms improves the chances of making more sales. This is because you’re using keywords potential customers are already searching for to bring them to your website and, ultimately, to your particular product or service. 

A few of the most popular home services people search for include:

• Air conditioning installation and repair
• Air conditioning sales
• Construction and contractors
• Heating and furnaces
• Landscaping
• Pest and rodent control
• Plumbing
• Pools and spas
• Roofing and gutters

Keeping up with your local SEO regularly doesn’t simply push you to the top of popular search engines like Google, Yahoo, and Bing. Managing your local SEO also allows you to review your results and make changes to your strategies quickly. It’s a cost-effective way to reach your target audience completely online.

1. Improve Home Service Company Visibility

Home service business owners know that there’s plenty of competition for customers to explore when they hop online. So it takes strategic digital marketing to stand out and shine. 

Local SEO attracts people already looking for your home services directly to your website. As soon as they reach your home page, that’s your opportunity to pull them in and keep them engaged with unique content covering your home service business and what makes it special. Keep in mind that while local SEO can bring in many more leads, it may take a fair amount of work to convert those leads into sales and ensure those strategies remain in line with your business’s goals.

Lucky for you, local SEO doesn’t have to be a complete guessing game when you know how to implement it properly. Talk to Exults about local SEO for your home service business. Get started right away!

2. Results Are Measurable

One of the best aspects of local SEO is that it’s capable of being measured. This means that you or your trusted team of local SEO experts can make adjustments in response to which keywords are trending and which are no longer working to generate traffic for your business. 

In the world of digital marketing, this is a huge plus and a game changer for those looking to stretch their marketing budget further. 

Analyzing and adjusting your local SEO strategy is usually done in one of three ways:

1. Free or low-cost online tools like Yoast SEO
2. SEO-specific tools like Semrush
3. Cost-effective solutions using a dedicated team to do the work for you like Exults

Although it is possible to DIY your local SEO methods, it may not be worth the time and effort you need to spend to see tangible results.

3. When You Need Balance In Your Life

The fact is that business owners and their employees have enough on their plate to worry about aside from cross-channel marketing. With technology and algorithms constantly changing, it requires too much time that distracts you from other more important tasks – such as delivering your service and operating your business efficiently. This is why companies choose to have an experienced local SEO team on their side to research, test, understand, and tweak those keywords for them. 

4. Money-Saving Benefits

You’ve already invested in your company’s website. So make sure your website is being seen and viewed to make that investment worth it! Even the most stunning and engaging website design won’t do anything for you if it isn’t searchable. This is where a local SEO digital marketing firm comes in handy. 

Hiring a team like Exults for your home service business’s local SEO means you can…

• Reap the rewards of intentional SEO practices
• Have SEO experts on your side without having to pay for them to be in-house
• Ensure your SEO is up to date and adjusted as needed

…All while running your business and remaining focused on your responsibilities.

5. Achieve ROI Goals

Using local SEO as a tool allows you to create a user experience that flows smoothly from an initial search to your main call to action (CTA). Whether your CTA is buying now, scheduling a call, or something similar, your customers should be able to quickly navigate each step to make a purchase or book an appointment.

With the right strategy and reports in place, you should be able to tell which CTAs are working for your business and which need refining to be more effective. 

Change Your Growth Results With Local SEO For Your Home Service Business

As a full-service digital marketing agency, home service business owners often prefer to outsource their local SEO needs because it saves them time and money. You have an important job to do – keeping homes in working order. As such, we keep your home service business flush with leads thanks to our local SEO services and comprehensive marketing strategy.

You don’t need to drain your resources and energy to get quality leads from your local SEO results. Using a multi-talented digital marketing firm for your search engine optimization maximizes your sales opportunities and stretches your budget further. Plus, you have more power to tell your story and stand out from the competition in your area.

Begin tapping into the audience you want to do business with. Get started with Exults today.

The post 5 Reasons Why Home Services Companies Need To Invest In Local SEO appeared first on Exults Digital Marketing Agency.

One way to look at digital marketing is by seeing your business as a central destination that anyone across the world has access to. But the customer journey is a long one full of roadblocks, distractions, detours, and beyond. 

Digital marketing is a crucial element in the success of businesses across all industries. The entire strategy made simple gives your business a strong digital presence across multiple platforms to…

• Reach consumers
• Build a positive brand image
• Increase revenue

These are your main goals measured and led by your digital marketing efforts. The problem here is that because most business owners are already wearing so many hats, they have little to no quality time to spend on their digital marketing strategies. Without up-to-date knowledge of best practices in the digital marketing realm, it’s even harder to know what to do next. 

Digital marketing agencies (like Exults) act as a top-notch travel guide for your business. We will make suggestions (social media posts, paid ads, sponsored landing website pages, etc.) as your target customers road trip or browse the Internet – leading them towards your business on their travels. Again, because most business owners are generally too busy, we give them the marketing services they need to establish and maintain a presence in the digital landscape.

Many digital marketing agencies make promises but fail to execute results. So how do you choose the best digital marketing agency for your business? Dive into the top 10 things to consider when hiring a digital marketing agency.

What To Look For In A Digital Marketing Agency

Want to know what to look for in a digital marketing agency? Questions on how to choose the right digital marketing agency and why hire a digital marketing agency? After working with hundreds of companies, we’ve learned a thing or two about what to look for in a digital marketing agency when hiring (and especially what to avoid). 

1) Determine Business Goals

Remember your simplified digital marketing strategy from above? The reasoning behind having a multilayered digital marketing approach is to support your ultimate goals. 

Whether you’re starting from scratch or power-boosting your digital marketing efforts, the first thing that you need to do is to evaluate your organization’s unique goals. Then you need to tie that to your digital needs to answer the question…What digital marketing services does your business need to reach its goals? 

Explore these sample business goals:

• Grow revenue
• Increase conversion rates
• Decrease bounce rates
• Expand lead generation pathways
• Improve brand image
• Boost brand awareness
• Reach a certain number of social media followers

Keep in mind that narrowing down your ideal business goals also assists in providing you with an accurate budget quote. A successful digital presence requires businesses to be established on several online platforms. This includes having a core website, relevant social media accounts, Google Search Console, and online directories. 

As you explore your needs, consider digital marketing services that will help you achieve your goals. When looking at this part of your business from the perspective of your “road-tripping” target audience, it helps to think of each actual service as a billboard along the highway. You can also look at your efforts as an aircraft flying with a banner advertisement or a digital pop-up ad that appears as you wait and pump gas into your car. The point of any of these is to grab your attention as you travel and learn more about the business being advertised. In the digital world, those ads look more like the following:

• Digital Branding
• Website Design and Development
• eCommerce Platform Development and Management
• Search Engine Optimization (SEO)
• Social Media Marketing
• Digital PR
• Pay Per Click Advertising (PPC)

Digital marketing also requires businesses to engage in regular posting, website updates, search engine optimization, and other creative services. Businesses turn to digital marketing agencies to handle all of these aspects of their online business. It is important to research each agency thoroughly because not all agencies offer a full suite of marketing services.

2) Performance-Based Results

Performance-based results are one of the most important elements to consider when choosing a digital marketing agency. Does the agency provide its clients with promised results?

A reputable agency should gladly share data that demonstrates the effectiveness of its services. Measurable results should be available, including past client ROIs and other analytical data.

Additionally, we realize that most customers gauge whether they want to try a business for the first time through reading testimonials. The best testimonials a business can offer are ones that are real, honest, timely, and detailed. You should expect the same level of quality testimonials from your digital marketing agency. 

3) Clear & Frequent Communication

Regular communication is the key to any professional business partnership. This means choosing a digital marketing partner you don’t need to micromanage. You already don’t have the time to do your own digital marketing, so the digital marketing agency you choose to hire should be a self-starter. 

Regardless of who you initially speak to, the agency you choose should be open, honest, and available to communicate when you have questions or concerns. Having someone available at all times, via email, chat, or phone to put your mind at ease makes a huge difference to our clients. 

Don’t forget to look for answers on the agency’s website to commonly asked questions and issues. This gives you extra padding in your communications and saves everyone time as the answer is (usually) readily available and can be answered quickly (or as fast as you can scroll and click).  

In addition to having a clear point of contact and answers to FAQs, look up whether the agency you’re considering offers additional forms of support through a crafted newsletter, blog, podcast, etc. These tools can offer valuable information, insight, and tips that you can use or learn more about as they’re updated.

4) Creativity

Creativity is at the core of all elements involved in digital marketing. Standing out amongst the competition requires creative thinking and original ideas. This requires an agency that employs a team of natural creative thinkers who are knowledgeable in what can set a business apart.

While creativity is one of the more subjective factors to consider when hiring a digital marketing agency, it’s crucial to determine what’s important to you in this category. 

Are you searching for…?

• Diversity in design
• Scale of deliverables for a given client
• Uniqueness 

5) Flexibility

Digital marketing is an ever-evolving industry. An agency must be flexible and able to adapt as changes occur. Look at the recent developments in AI…That’s changed the landscape for digital marketing agencies around the world. 

An exceptional digital marketing agency will be able to identify emerging trends and adjust campaigns accordingly. This puts your business at the forefront of the latest digital marketing trends.

How do you determine whether an agency has flexibility? Evaluate the conversations they’re having on their blog, podcast, social media, and/or in meetings.

 6) Specialized Team

An innovative and passionate team of marketing specialists is a crucial element in every successful digital marketing agency. A reputable digital marketing agency should employ a team of experts who specialize in each of the elements of effective digital marketing.

The last thing you want is to hire a full-service digital marketing agency that is a one-man show. There is not enough time for them to be a master in every service they offer. 

A full-service marketing agency should have a team, including social media marketers, search engine optimization (SEO) specialists, and skilled account executives. This vast range of skills is essential for effective web marketing.

7) Transparency

Transparency is crucial for all business relationships. It’s the starting point for building trust and rapport between the client (i.e. you) and the agency. 

First, check the agency’s website. A website that seems too good to be true, does not provide enough information, or otherwise seems sketchy is probably not legitimate. 

Then, trustworthy digital marketing agencies should provide prospective customers with complete transparency. This includes honest pricing, easy-to-understand contracts, and customer testimonials. If there is anything that you considered sketchy in your search, ask them about it. Their response will tell you a lot about whether you can trust that agency with your business’s marketing.

Finally, a reputable agency will also be happy to review documents with prospective clients before any commitment is made.

8) Data-Driven Services

How data is measured is often a frequently asked question and rightfully so. It’s incredibly hard to track progress without having any way to do so. Effective digital marketing campaigns require advanced tools, technologies, and skilled professionals. All of these, are not typically available or easily understood by someone unfamiliar with digital marketing.

When searching for a digital marketing agency for your business, you should ask them how they measure data and whether they can track your digital marketing progress in real-time. One way an agency might do this is by offering data and analytical reports to keep their clients abreast of any major changes or trends. 

Furthermore, frequent data tracking is the best way to adjust your campaigns as needed to maximize your budget for optimal success. True professionals should use analytical data to drive decision-making processes that generate results.

You may also ask about tracking your digital marketing progress on your own time with client dashboards. These dashboards will keep you informed about the progress that the agency’s services are providing. An added advantage of having a client dashboard includes quick and easy ways to get in touch with your team should you have any questions.

9) A Strong Focus on Business Revenue

A full-service digital marketing agency is the best way to ensure your web presence reaches its maximum potential. Some agencies focus solely on lead generation, website traffic, or other web goals. While these are important elements of a successful digital marketing campaign, this is not the end goal. The right digital marketing agency will work to plan beyond these initial elements of marketing and focus on the end goal of increased revenue.

Marketing’s purpose is to generate quality leads that turn into sales. 

That starts by improving your brand image and building a greater reach into your target audience. 

Beyond that, marketing needs to funnel leads so that your company can see a significant increase in conversions.

NOTE: Marketing is not sales, so you must have an effective sales process to close the quality leads your marketing efforts provide. 

10) Attractive Web Presence

Finally, evaluate the strength and reach of any prospective digital marketing agency’s web presence. A reputable company should appear highly on search engine results pages and regularly post on social media. They should not fall under “the cobbler’s kid goes shoeless”. 

You want to choose an agency that has invested in and successfully established its own digital presence before hiring them to handle yours. There are several reasons for this:

• Their website is the cornerstone of their entire marketing. 
• Agencies should use their website as their personal portfolio.
• They are most likely testing different marketing strategies before trying them out with your brand.
• If they can’t generate leads through their website, how will they be able to generate leads for you? 
• Their ability to invest in their marketing indicates their willingness to invest in other areas of their business (i.e. technology, personnel, continuing education, etc.).

Exults is a full-service digital marketing agency that provides our clients with a range of results-driven services. Explore our services below:

• Website Design
• Website Development
• Search Engine Optimization (SEO)
• Sponsored Search
• Social Media Marketing
• E-Commerce Development
• Digital PR

4 Questions To Ask When Hiring A Digital Agency

Wondering how to choose a digital marketing agency? Ask these questions when interviewing agencies. 

How Does Your Digital Agency Track Metrics? 

Every digital agency should hold itself accountable for the leads they are generating for businesses. However, that is not always the case. So ask how and what metrics they track. You may also want to find out if they will provide those metrics to you so you can hold them accountable. 

How Do You Adjust When Things Aren’t Going The Way We Want It To? 

Leading into our second question, the data may show that things aren’t going the way they should’ve gone. Although marketing does require a level of testing and experimentation, it should also have an iterative process. The most important thing is to search for in an agency is someone who will be transparent and proactively provide the next steps to circumvent a negative trend. 

What Involvement Do You Need From Me As The Client?

Depending on what your digital agency proposes, your involvement may vary. When you ask this question, you also need to communicate if you can be involved at any level. 

When Will I See The Results? 

This is a great question because it sets expectations for both parties – the client and the agency. 

The agency will be able to see how quickly you’re expecting leads. That may impact their recommendations. For example, if you want leads yesterday, they may offer paid ads instead of SEO (which can take a couple of months to produce meaningful results). 

The client, on the other hand, will be able to set their personal expectations so they aren’t hounding you for results.

6 Factors To Consider When Choosing A Digital Marketing Agency

Beyond what to look for in a digital marketing agency and questions to ask when hiring a digital agency, you also need to consider the following factors:

• Experience
• Expertise
• Communication
• Budget
• Reputation 
• Business model 

1. Experience

Based on what you’re trying to accomplish, you need to know that the digital agency you’re considering has the experience to take you where you want. For example, if you want a digital agency to create an omnichannel marketing strategy that includes SEO, public relations, social media, billboards, and paid ads, you don’t want a green agency that has experience in only one or two categories. 

Take inventory of what experience you require from an agency.

Then evaluate their work – either through clients listed on their website, case studies provided on their website, or even blogs outlining what they’ve done for themselves. 

2. Expertise

Paired with experience, the next factor to consider when hiring a digital agency is expertise. Your agency needs to be able to know how, when, and what they need to do in the specific marketing strategy they’ve pitched you on. 

As your prospective agency about the team members that will be assigned to your business. What are they skilled in? Why should you trust them with your business?

3. Communication 

This is a big one. Communication can either be the key to a successful partnership or the demise of one. While you may not be able to get a good read in the sales conversations alone, there are a couple of things to look at: 

• Responsiveness via phone, email, and/or text
• Do they answer your questions (or skirt around them)? 
• Welcoming messages to get you excited about partnering together
• Recap emails from meetings or conversations
• Follow-through on action tasks

4. Budget 

Do you have those narrowed digital marketing goals in mind? You need to know if your budget aligns with the agency you’re evaluating and what services you’re requesting. Some agencies have minimum monthly retainers. Others have no floor or ceiling for monthly budget requirements. 

5. Reputation

Another factor to consider when hiring a digital marketing agency is its reputation. What do clients say about them on Google or social media? What do employees say about them on sites like Glassdoor? 

When evaluating reviews, here are a couple of things to consider:

• Recency. Throughout the lifetime of a business, there may be rougher seasons. That may not tell the current picture though. So it’s imperative that you look at the most recent reviews to see what people are experiencing right now. 
• Detail. Evaluate the level of detail a reviewer is providing. Too much detail may be as much of a red flag as too little detail. If you’re unsure about the legitimacy of the testimonial, check out the reviewer’s other comments. 
• Response. There will always be bad reviews. But what matters is how the company responds to those reviews. Are they being gracious, understanding, and proactive? Or are they blaming the reviewer and leaving a bad taste in your mouth? 
• Your Gut. As always, take a gut check when evaluating the agency’s reputation. If something feels slimy, you may be avoiding a potential disaster of an agency relationship.

When searching online, be sure that the digital agency you’re looking into has testimonials readily available on the marketing agency’s core website. You can also search online for reviews from previous clients. You should also pay attention to any agency-given responses to customer complaints or praises. However an agency chooses to respond to their customers online can say more than you may think about their daily operations.

6. Business Model

Depending on the agency and your personal preferences, one type of agency may be better than another. 

First, there’s a more boutique approach where every strategy is designed around the client. Because of their uniqueness, they may take on fewer clients. There may also be a little more experimentation here, but the results could take you into the stratosphere. 

Then there is the other approach where the agency has a proven formula for marketing success. While there may be a little less customization and flexibility here, it’s no less effective. And you’ll see amazing and more importantly, consistent results!

Determine what style and results you’re looking for and keep that in mind when choosing a digital marketing agency to hire. 

Expand The Power Of Your Digital Marketing Strategies With Exults

There’s far more to a successful digital marketing campaign than meets the eye. Where you see social media posts, we see a number of clicks, copy that converts, and eye-catching images. When you’re browsing through blogs, we see relevant and real content with custom copy optimized for the right audience. And where you see your website as it is, we see a ton of measurable results that change daily.

If it sounds like a lot to be responsible for, you’d be right. This is why we partner with businesses and entrepreneurs like yourself to help you stand out among your competitors, promote your brand and voice, and give you access to higher-quality leads.

Are you ready to elevate your customer journey with digital marketing solutions?

Contact Exults Digital Marketing today if you are interested in rebranding your company for the digital business world to spark meaningful engagement and online sales. Visit the Exults website or call 866-999-4736 for more information.

The post The Most Important Things You Should Consider When Hiring a Digital Agency appeared first on Exults Digital Marketing Agency.

In today’s digital landscape, nearly anyone can design and run a website, but not everyone succeeds at making their website truly effective. A website is much more than just pretty pictures and text—it requires strategic planning, well-crafted content, and seamless functionality to stand out from the competition, especially for industries like law firms where professionalism and clarity are paramount.

Ultimately, the success of a website hinges on how user-friendly it is. This guide will walk you through the key elements of a user-friendly website and how to win over your audience with a website homepage that excels in law firm website design and beyond.

What Should Be on the Home Page of a Website?

The homepage is often the first interaction users have with your website, making it the most crucial page to get right. Whether you’re focusing on law firm website design or another industry, your homepage should immediately communicate who you are, what you do, and how users can benefit from your services. Here are the essential components that every website homepage should include:

• Clear Value Proposition: Your homepage should clearly state what your business offers within seconds of landing on your page. This is especially important in law firm website design, where clarity and professionalism are key.

• Easy-to-Find Navigation: The main navigation menu should be intuitive and accessible, guiding users effortlessly to the information they seek. User-friendly website navigation is critical to keeping visitors engaged.

• Engaging Visuals: Use high-quality images and graphics that align with your brand’s message. Avoid clutter, but ensure the page is visually appealing.

• Call to Action (CTA): Encourage users to take the next step with prominent, strategically placed CTAs. This could be scheduling a consultation for a law firm or exploring services.

• Social Proof: Include testimonials, reviews, or client logos to build trust and credibility with new visitors. Social proof is an important element of a good website, particularly in industries that rely on reputation.

5 Important Elements of a User-Friendly Website

Many businesses, including law firms, make the mistake of prioritizing aesthetics or content over usability. However, user-friendly websites prioritize the user experience, making it easy for visitors to find what they need and take action. Below are the elements of a good website that are critical to user-friendly design.

1. Simple Website Navigation

A well-planned and easy-to-navigate website is crucial for user-friendliness. Clear, concise page titles and a logically organized menu bar are essential. Overcrowding the menu or burying important information can frustrate users and increase bounce rates. For law firm website design, it’s important to ensure that key information like practice areas, attorney profiles, and contact information are easy to find.

2. Aesthetic Appeal

While aesthetic appeal isn’t everything, it plays a significant role in user experience. A visually appealing website with professional, high-quality images and a clean layout can enhance usability. Consistent branding across your website strengthens your brand identity and makes your website more recognizable and trustworthy. This is particularly true in law firm website design, where a professional appearance can set the tone for client trust.

3. Responsive / Mobile Compatibility

With the majority of users accessing websites from mobile devices, mobile compatibility is non-negotiable. A responsive website adjusts seamlessly to different screen sizes, ensuring a smooth user experience regardless of the device. Test your site with Google’s Mobile-Friendly Test to ensure it meets mobile usability standards. Designing user-friendly web design that works well on mobile devices is crucial, especially for industries like law, where clients may be searching for legal services on the go.

4. Simple, Scannable Content

In today’s fast-paced world, users don’t have the time or patience for long blocks of text. Most users skim content, looking for key information. Make your content easy to scan by using clear, bold headings, subheadings, and bullet points. This approach helps users quickly find the information they need, improving the overall user experience. This is a critical aspect of creating a user-friendly website.

5. Quick Loading Time

A slow website can deter visitors and harm your search engine rankings. In fact, if your page takes longer than 6 seconds to load, you risk losing potential customers. Optimize your website’s speed by compressing images, minimizing the use of heavy scripts, and utilizing fast hosting solutions. A faster website not only enhances user experience but also boosts SEO performance. This is a key aspect of user-friendly website design.

Additional Resources for Creating a User-Friendly Website

Creating a user-friendly website involves understanding both your audience and the technical aspects of web design. Below are some additional resources that can help you refine your website:

• Google PageSpeed Insights: Analyze and optimize your website’s speed to ensure a user-friendly experience.

• Mobile-Friendly Test by Google: Ensure your website performs well on mobile devices.

• Yoast SEO: Improve your on-page SEO, making your site more accessible to search engines.

• Hotjar: Gain insights into user behavior on your website to make data-driven improvements.

Indicators of Website Success

Success in web design isn’t just about aesthetics or content; it’s about how well your site performs with its intended audience. Key indicators of a successful, user-friendly website include:

• Low Bounce Rate: Users engage with your content and explore multiple pages.

• High Conversion Rate: Visitors are taking the desired actions, whether it’s scheduling a consultation, filling out a contact form, or subscribing to a newsletter.

• Positive User Feedback: Consistent, positive feedback from users suggests that your website is meeting their needs.

• Search Engine Ranking: A user-friendly website often ranks higher on search engines due to better usability and optimized content.

The Importance of Social Proof

Incorporating social proof into your website design is a powerful way to build credibility. Whether through client testimonials, case studies, or user reviews, showing that others trust your services can significantly influence new visitors. This is especially important in law firm website design, where trust is a crucial factor in converting visitors into clients.

The Benefits of a User-Friendly Website

Investing in a user-friendly website offers numerous benefits:

• Improved User Experience: Easier navigation and faster load times create a more enjoyable experience for your visitors.

• Higher Search Engine Rankings: Search engines favor websites that provide a good user experience, which can boost your rankings.

• Increased Conversions: A well-designed website that’s easy to use encourages more visitors to convert into clients.

• Enhanced Brand Reputation: A professional, user-friendly website strengthens your brand’s reputation, making it more appealing to potential customers.

Looking For Professional Website Design?

If you’re in need of a user-friendly website that stands out in today’s competitive digital landscape, Exults is your go-to partner for internet success. Whether you need a website overhaul or a completely new design, our team has the expertise to take your project from concept to completion.

Ready to Elevate Your Online Presence?

Learn more about our mobile compatibility web design services and how we can help you create a user-friendly website that not only looks great but also drives results. Contact Exults today for a consultation.

The post Key Elements Every User-Friendly Website Should Have appeared first on Exults Digital Marketing Agency.

You’re on a mission. You’ve even imagined your campaign’s gone viral. If only that could come true.

Having the right plan in place is going to help. So, let’s get organized. Follow our top four tips and you’ll be well on the way to giving your social media campaign strategy your best shot.

It’s time to get connected. Let’s get the show on the road.

1. Set Clear Objectives

You need a plan. That means giving yourself clear goals. These could be anything from direct sales to a boost in awareness of your product. You’ll also need a mechanism to measure the success of these goals.

Decide who your target market so you are sure to attract the audience you want. Think about the age, location, income, and type of work of your ideal client.

Give some thought about where you are right now in terms of social media. Where are you most active? Are all your networks up to date with great photos and copy? Who are your main competitors?

Have a short mission statement which focuses on what you want to achieve. It’ll help you decide on what to share and the type of content you’re going to create.

2. Understand the Rules

Make sure you are familiar with any guidelines for running a promotion on your chosen sites. Facebook, for example, has strict rules you must follow.

There are many apps that may give you assistance with running your campaign. Many are even free and can help you reach another level with competitions, coupons, and other offers.

Think about SEO. Every social media outlet has its own search engine. So, before you even begin your campaign, make sure you come up with keywords you want to rank for socially. You can then incorporate these into your posts.

3. Let the Fun Begin

You have your mission statement and you know who your audience is. Now is the fun part. You can begin to create engaging content for your social media channels. Think pictures, videos, blogs, and soundbites.

Make sure your content forms match your mission statement, and that you have the necessary skills to create them.  You may also need to create a landing page so that visitors know they’ve come to the right place.

Make a schedule on your calendar. Decide which days and at what times you are going to post content. Establish the type of message you’re going to send out and when.

4. Adapt Your Social Media Campaign Strategy

Engage with any social media influencers you have already approached. Their help could be vital. Be prepared to adapt your campaign if that’s what their advice is.

Make sure you use social media management tools available. Failure to do so is going to cost you a lot of man-hours.

Follow up regularly with all your new contacts.

Putting In the Work

A successful social media campaign strategy requires a lot of effort. No pain, no gain.

We are the experts. If you need help with your campaign, contact the team at Exults for a quote today.

The post 4 Tips for Creating an Effective Social Media Campaign appeared first on Exults Digital Marketing Agency.

Curious about the newest PPC trends?

Google reported $33.74 billion in the third quarter of 2018 in ad revenue. Facebook reported $13.54 billion in that same quarter for ad revenue. This is significant for two reasons.

First, other PPC platforms, such as LinkedIn, Pinterest, and Bing are galaxies away from contending with these digital ad giants. Second, the sheer number of marketers you must contend with for PPC space is colossal. To get ahead of the competition, you must master the process. And use the most up-to-date information.

And that’s why we’re here today. In the sections below, we outline the biggest PPC trends for 2019, so you can be on the top of your game. Read on when you’re ready to discover the newest advances and blow away your competition.

PPC Trends: #1 Decline of Keyword Importance

The days of keyword stuffing are long gone. The keywords themselves also seem to be losing their value for PPC campaigns. What do we mean? Let’s take a look.

If you’re a marketer, you’ve already seen the expansion added to Google’s Remarketing Lists. We’re talking Customer Match lists, Search Ads, and Similar Audiences for Search. Well, now marketers must power to target their audience by both demographic AND life events.

That reduces the significance of keywords.

Google promises to soon offer the ability to target users based on their other behaviors:

• Frequency visiting real-world stores or restaurants
• Frequency researching and comparing products or services

With this, marketers can target prospects based solely on behavior. It may completely revolutionize your lead generation strategy.

#2 Voice Search

Finally, voice-supported technology reigns. Both pc and mobile devices offer a range of compatible voice recognition software. Think Siri and Alexa. Other stripped-down devices, such as Amazon’s Echo, Google Home, and Apple HomePod, offer voice-only web searches.

Voice support is becoming ubiquitous.

By 2020, over 50% of all web searches will be voice searches. That’ll make a difference to your PPC strategy. People use different language and phrasing when performing voice searches.

In other words, you’ll need to figure out how to add natural language into your website copy. After you update your web copy, consider adjusting your AdWords account:

• Match your keywords to voice searches.
• Use longtail, 5- or 6-word phrases
• Use phrases that incorporate “near me”

Try to focus on the prospects intent when searching. For instance, traditionally, users may have performed a search using the query, “Trendy Bars San Francisco.” With a voice search, the same user may say, “I need a trendy bar that serves marguerites near me.”

#3 Visual Search

Now, this is futuristic technology coming to life. Services like Pinterest Lens and Google Lens can now search the web for items you snap pictures of. You just take your phone, snap a picture of whatever you’re looking at, and Lens performs a search.

This will affect search dynamics, and therefore PPC. Unfortunately, nobody’s sure quite how. Keep your eyes peeled for this new technology and how it’s impacting marketing.

#4 Video

Did you know that YouTube has become the second most used search engine? Yeah, so if you’re thinking of branching out, the video ad market is the place to be in 2019. Things like Google’s recent vertical video ads are taking advantage of mobile content over performance.

We recommend you investigate this option before 2019, so you can hit the ground running in the new year.

#5 Amazon Rising

Amazon is building its innovative advert platform to compete with Google and Facebook. The online store is offering marketers a greater scope of options to generate sales. Experts argue that Amazon is going to dominate the market, just as they dominate seemingly every other market.

Once again, keep your eyes peeled. This time, for Amazon’s advert platform in 2019.

What’s Next?

Well, now that you know the newest PPC trends, please spend some time evaluating how they’ll affect your marketing strategy. If you can get in on the ground floor, you’ll see a surge of both conversion rates and ROI.

Did you find this material valuable? We’d love to help you get your PPC campaign started. Contact us today for more information!

The post Top 5 PPC Trends to Watch Out for in 2023 appeared first on Exults Digital Marketing Agency.

Why are customers choosing to purchase online rather than in stores?  Let’s take a look to find out more.

Convenience

Online shopping is available to you 24 hours a day, seven days a week.  There are no lines, cashiers, or crowds.  The best part?  You can purchase just about anything from the comfort of your home all while wearing your pajamas.  Not to mention, you can purchase things in seconds from your mobile device or computer.

Better Prices

Products online are coming to you directly from the seller or manufacturer, which means lower prices for customers because there is no middleman involved.  Many online sites offer coupons for first time or returning customers, which can eliminate shipping costs, tax, and ultimately save the customer money.

Greater Selection

You can almost always find any product you are looking for online.  Customers can shop from retailers in other parts of the country or even the world without leaving the comfort of their home.  You’re no longer limited to shopping in your local area.  Another bonus is that online stores typically have a higher volume of inventory, with more size and color options.

Simplified Price Comparison

Shopping online gives you the ability to research and compare multiple products at the same time.  Customers can research which is the best product on the market by having access to product reviews and ratings.  Rather than having to drive all over town going from store to store, customers can navigate from one website to another in seconds.

The internet has truly changed the way customers shop.  Many customers prefer to shop online from their mobile device or computer rather than making a purchase in person.  The growth of e-commerce continues to increase, and so does the desire for instant access and 24/7 accessibility.

The post Why Are Customers Choosing to Purchase Online Rather Than in Stores? appeared first on Exults Digital Marketing Agency.

It’s no secret that having a mobile-friendly website can increase your conversions and help you skyrocket to the top of search engine results.

The only problem?

You’re not quite sure how to make a website mobile friendly.

Read on to learn how to create a design that works across multiple mobile devices and operating systems.

Then, learn where you can go to find the professional digital marketing help you need to take your desktop and mobile sites to the next level.

Optimize Your Images

While a giant photograph of some of your top-selling products or smiling clients might be eye-catching on a desktop site, oversized images can slow loading speed to a crawl — and seriously mess with the formatting — on a mobile device.

Instead, make sure the images you use on a mobile version of the website are as light as possible. Switch to JavaScript, choose one central image as opposed to a slideshow, and post lower resolution photos.

Don’t forget to crop and study up on the aspect ratio to seriously save on bandwidth and ensure images load quickly and completely.

Stop the Autoplay

We know that video marketing is on the rise, and it’s true that it can be an excellent addition to your overall digital marketing plan.

However, stop to consider if it really belongs on a mobile-friendly website.

Eliminate the autoplay features of a video, and instead allow mobile users to click on a link to be redirected to a video instead.

When it comes to choosing the right mobile video player for a mobile site? We suggest going with an HTML5 player, which is compatible with most mobile devices.

While we’re on the subject of automatic features — skip the pop-ups and automatic redirects to an app store or another site. Not only will it slow things down, but it’s also off-putting to consumers.

Consider Site Design

The final step in learning how to make your website mobile friendly.

Make sure that you’ve optimized your overall site design.

First off, make sure to include follow buttons to your social media profiles, and always ensure your contact information is visible.

When you look at your website, search for things that can be cut. This includes excess plugins, large images, slow-loading graphics, and especially giant walls of text.

Remember that the mobile screen is much smaller than a desktop, so aim to de-clutter your mobile website as much as you can.

Above all, if you include appointment request forms, question and answer forms, or contact forms on your mobile site, ensure they’re mobile friendly.

Otherwise, none of your hard work will pay off!

Need Professional Help Creating a Mobile Friendly Website?

Sometimes, the best way to create a mobile-friendly website is to leave it to the professionals.

That’s where we come in.

We’re a full-service digital marketing agency, which means that we can help you with mobile-friendly design in addition to SEO, social media, and more.

When you’re ready to transform your site and web presence as a whole, reach out to us.

The post Going Mobile: 3 Tips for a Mobile-Friendly Website Design appeared first on Exults Digital Marketing Agency.

In case you don’t know the definition of the word “exults”, here you go:

I’ll be honest. It can be a difficult / awkward word to use when you’re not talking about South Florida’s top internet marketing agency (did it again, ka-ching).

For example…

• “I nailed that exam! Let’s exult tonight at Hard Rock”
• “STAND UP, and EXULT for your Miami HEAAAAAT”

We should all be looking to expand our vernacular though, and for that reason, we want to highlight the biggest opportunities to use the word “exults” in 2016. Essentially, I compiled a list of all the people that had the best reasons to celebrate in the past year.

Enjoy!

1) Peyton Manning exults because he just won a Super Bowl that he maybe didn’t deserve

I mean no disrespect (cue the disrespect) but, Peyton wasn’t any good during the 2015 NFL season. The Broncos’ defense carried that team in spite of Manning’s sub-par play.

That doesn’t mean that Manning didn’t deserve to exult his Super Bowl victory though. If you won the jackpot at a Dania Jai Alai slot right now, you’d be exulting. It’s totally cool to exult when you get lucky.

2) The Chicago Cubs exult because they’re 1 World Series closer to the Marlins’ 2

The ineptitude of the Chicago Cubs for the last 100 years was almost unbelievable. The Marlins… the frick’n Marlins… won 2 World Series in the last 20 years!

The Chicago Cubs and the whole baseball-loving city deserved to exult after that highly anticipated Game 7 win over the Indians.

3) LeBron exults because he got everything he wanted

This guy… this guy.

He leaves the Cavs, and he wins championships and MVPs. He leaves the Miami Heat, and he wins championships. Every move he makes, he gets what he wants.

4) Cersei exults because (spoiler alert) she destroyed all the annoying characters in Game of Thrones

That scene in this past season finale of Game of Thrones was so good. If you don’t know what I’m talking about, start binge watching  the show now.

5) Netflix exults because they continue to change the landscape of TV

Netflix continues to innovate and change television for the better. Their original programming is on point. The way they release shows all at once is great. Their machine learning recommends the best movies.

6) Uber exults because they’re fixing our public transportation woes

People typically think of Uber or Lyft as better taxis, but they’re more than that. They’re better forms of public transportation in spread out cities like Miami or LA. Certain cities are actually subsidizing Uber to be their primary form of public transportation.

What should we have included in our list? Comment below.

The post A Year of Exult Worthy Celebrations appeared first on Exults Digital Marketing Agency.