Although this information has been neither confirmed nor denied, this is a possibility that companies must prepare for by making adjustments to their current SEO strategies.

The following information will explore the significance between SEO and social media, our current digital environment, and what this potential deal would mean for all organizations.

Benefits of Social Media Accounts

Organizations utilize social media outlets because they provide a means of reaching and engaging with a vast range of audiences, increasing public relations, and promoting their brand. There are several ways that these outlets can be used to improve business operations, including:

• Sharing Community Engagements
• Posting Articles, Blogs, Press Releases
• Networking with Other Professionals
• Sharing Promotions and/or Coupons
• Increasing Google Search Rankings

These methods have the potential to increase the visibility and reputation of your organization. The majority of traffic that websites receive from social media is due to networking and sharing with other users.

What Are TikTok and Instagram?

Many businesses already use social media outlets Facebook and Twitter. These outlets allow businesses to share their photos, videos, articles, and more with audiences all over the world. Both Facebook and Twitter are indexed by Google.

Instagram and TikTok are newer applications. Many businesses have yet to take advantage of these social media outlets because of their lack of Google indexing, the short lifespan of posts, limited capabilities, and younger audience demographic.

Instagram

Instagram is a social media application that was not integrated for Windows 10 until October of 2016. Developed by Facebook, Inc., Instagram appeals to a lighthearted audience of mostly female young adults. This is because Instagram is driven by a community of users who share photos, rather than written content, making it easier to avoid politics, news, and quarrels.

TikTok

TikTok is a social media site that has become fairly popular in recent years among younger audiences. The application launched in 2016 and has over a billion users all over the world. Users post short videos, sharing routines, recipes, performing, advertising and more.

Social Media’s Effect on Google Search Rankings

For several years, companies have utilized social media to increase their relevance on Google search engines.

Twitter

Currently, Twitter is the most indexed social media website on google. This is due to a deal made in 2015 when Google agreed to post individual tweets in their results feed in exchange for compensation.

Facebook

Googlebot also crawls Facebook pages in search of content that is potentially indexed in their database. Although not as deeply connected as Twitter, there are vast opportunities on Facebook to network with big spenders.

TikTok and Instagram

It is likely that a potential deal with TikTok and Instagram would result in the search engine listing TikTok videos and Instagram photos in their search result feed.

This May Benefit All Businesses

This possibility would potentially create a new environment for Google Search where potential consumers can discover both written and video content. This would provide all businesses and audiences the opportunity to explore the same search platform.

Expanding Google’s index to include TikTok and Instagram content could be beneficial for organizations in numerous sectors. This could lead to an increase in search volume on the platform, increasing visibility for all brands. For example, this could entice younger audiences to interact with new brands.

How To Get Your Social Media Account Indexed by Google

Google scans the web regularly for new websites to determine which are reputable and relevant sources of content. It can be difficult for many businesses to increase and maintain their web presence online. There are things that can be done to increase this likelihood, including:

• Update Content Regularly
• Reindex Your Page on Google Search Console
• Network
• Like, Share, Comment

The most important aspect of acquiring and maintaining relevance in search engines is through regular page maintenance and engagement. Many businesses choose to hire professional SEO services and/or social media management agencies.

Social Media Management

There is a significant link between an organization’s social media presence and SEO. Google evaluates your brand’s worthiness based on how relevant your company is in terms of the number of likes, shares, retweets, and comments. It is important to choose your outlets based on the unique demographic of audiences.

There may be more than one account that would be beneficial to your business. Some companies choose to hire an in-house digital marketing account manager. This is an effective strategy but often more expensive than hiring an outside agency. There are digital marketing agencies that offer their clients a full range of internet marketing campaign services.

Exults Provides Social Media Management Services

Exults is a full-service digital marketing agency that specializes in developing effective social media campaigns for organizations across numerous industries. Exults is proud to assist in the creation, management, and public relations aspects required to operate a successful social media campaign.

Exults also provides additional services to help brands reach their unique goals, including:

• Search Engine Optimization
• Website Design
• WooCommerce Development
• Digital Branding
• Social Media Marketing
• Metaverse Development

Their team of experienced marketing professionals are happy to create custom plans that cater to the needs and budgets of their clients.

Contact Exults Today

Reach out to Exults today to learn more about what social media development, campaign management, and search engine optimization could do for your organization. A full list of services can be found on their website.

The post Social Media Giants TikTok and Instagram May Require SEO Adjustments – A Deal With Google appeared first on Exults Digital Marketing Agency.

1. Don’t Combine Business And Personal Accounts

Even if most of your clients are personal friends, keeping your business separate from your personal life is a must when it comes to social media. You are allowed to have multiple social media accounts, so use the opportunity to promote your brand separately. Combined accounts can cause political and social opinions to affect the success of your marketing, as well as your business as a whole.

2. Don’t Leave Your Profile Incomplete

Leaving your business profile incomplete looks unprofessional and can be confusing to clientele. Utilize the opportunity to share more about your company and give fans and customers the opportunity to learn more about your company’s personality.

3. Don’t Forget To Update

If you create a social media account, but fail to add fresh content, you aren’t doing anything for your customers or your business. Updating regularly with deals, new information and fun facts about your company will keep your clients engaged and knowledgeable about your current state.

For more tips and advice on managing your social media, call Exults today at 866-999-4736.

The post 3 Social Media Mistakes To Avoid appeared first on Exults Digital Marketing Agency.

1. Timing Is Key

The point of sending out status updates and tweets is to reach large numbers of interested consumers. In order to do this, try to schedule tweets and posts just before or after the hour to hit individuals before they go into meetings or right after they get out. Also, scheduling around typical lunch hour times can really show a spike in views and interaction.

2. Encourage Engagement

To grow your fan base, follow or favorite individuals who comment on your company posts. By engaging with your social media audience, you show interest and expand your audience reach.

3. Add Your Address For Check-Ins

Add your business’ full address to Facebook so that patrons can check in and advertise your business for you. Adding your complete address makes you seem social media competent and allows fans and customers to interact with your business and show their followers they frequented your establishment.

To learn more tips on how to better engage your social media audience, call Exults at 866-999-4736.

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