You should. More than half of consumers search for home services online before booking an appointment. 

Worried about what the competition is doing?

You don’t need to be. Most home service consumers don’t even have a company in mind when they run a search.

It’s equally important to know that there is no one way to achieve the perfect search engine optimization (SEO) formula. And seeing tangible results starts with knowing your target audience, relevant keywords, and how to measure their success daily. More importantly, in addition to elevating your home service business and brand, local SEO practices scale your impact without having to do all of the work yourself or door-knocking in your target neighborhoods. 

Need a dedicated team to take control of your local SEO goals? Contact Exults today.

5 Reasons To Invest In Local SEO For Your Home Service Business

You keep hearing that you need to invest in local SEO to grow and make your business seen. But what is it and how does it work?

What Is Local SEO?

The overall goal of investing in local SEO is to improve your conversion rate – turning your potential customers into paying ones. Using relevant keywords in your content for your website and other platforms improves the chances of making more sales. This is because you’re using keywords potential customers are already searching for to bring them to your website and, ultimately, to your particular product or service. 

A few of the most popular home services people search for include:

• Air conditioning installation and repair
• Air conditioning sales
• Construction and contractors
• Heating and furnaces
• Landscaping
• Pest and rodent control
• Plumbing
• Pools and spas
• Roofing and gutters

Keeping up with your local SEO regularly doesn’t simply push you to the top of popular search engines like Google, Yahoo, and Bing. Managing your local SEO also allows you to review your results and make changes to your strategies quickly. It’s a cost-effective way to reach your target audience completely online.

1. Improve Home Service Company Visibility

Home service business owners know that there’s plenty of competition for customers to explore when they hop online. So it takes strategic digital marketing to stand out and shine. 

Local SEO attracts people already looking for your home services directly to your website. As soon as they reach your home page, that’s your opportunity to pull them in and keep them engaged with unique content covering your home service business and what makes it special. Keep in mind that while local SEO can bring in many more leads, it may take a fair amount of work to convert those leads into sales and ensure those strategies remain in line with your business’s goals.

Lucky for you, local SEO doesn’t have to be a complete guessing game when you know how to implement it properly. Talk to Exults about local SEO for your home service business. Get started right away!

2. Results Are Measurable

One of the best aspects of local SEO is that it’s capable of being measured. This means that you or your trusted team of local SEO experts can make adjustments in response to which keywords are trending and which are no longer working to generate traffic for your business. 

In the world of digital marketing, this is a huge plus and a game changer for those looking to stretch their marketing budget further. 

Analyzing and adjusting your local SEO strategy is usually done in one of three ways:

1. Free or low-cost online tools like Yoast SEO
2. SEO-specific tools like Semrush
3. Cost-effective solutions using a dedicated team to do the work for you like Exults

Although it is possible to DIY your local SEO methods, it may not be worth the time and effort you need to spend to see tangible results.

3. When You Need Balance In Your Life

The fact is that business owners and their employees have enough on their plate to worry about aside from cross-channel marketing. With technology and algorithms constantly changing, it requires too much time that distracts you from other more important tasks – such as delivering your service and operating your business efficiently. This is why companies choose to have an experienced local SEO team on their side to research, test, understand, and tweak those keywords for them. 

4. Money-Saving Benefits

You’ve already invested in your company’s website. So make sure your website is being seen and viewed to make that investment worth it! Even the most stunning and engaging website design won’t do anything for you if it isn’t searchable. This is where a local SEO digital marketing firm comes in handy. 

Hiring a team like Exults for your home service business’s local SEO means you can…

• Reap the rewards of intentional SEO practices
• Have SEO experts on your side without having to pay for them to be in-house
• Ensure your SEO is up to date and adjusted as needed

…All while running your business and remaining focused on your responsibilities.

5. Achieve ROI Goals

Using local SEO as a tool allows you to create a user experience that flows smoothly from an initial search to your main call to action (CTA). Whether your CTA is buying now, scheduling a call, or something similar, your customers should be able to quickly navigate each step to make a purchase or book an appointment.

With the right strategy and reports in place, you should be able to tell which CTAs are working for your business and which need refining to be more effective. 

Change Your Growth Results With Local SEO For Your Home Service Business

As a full-service digital marketing agency, home service business owners often prefer to outsource their local SEO needs because it saves them time and money. You have an important job to do – keeping homes in working order. As such, we keep your home service business flush with leads thanks to our local SEO services and comprehensive marketing strategy.

You don’t need to drain your resources and energy to get quality leads from your local SEO results. Using a multi-talented digital marketing firm for your search engine optimization maximizes your sales opportunities and stretches your budget further. Plus, you have more power to tell your story and stand out from the competition in your area.

Begin tapping into the audience you want to do business with. Get started with Exults today.

The post 5 Reasons Why Home Services Companies Need To Invest In Local SEO appeared first on Exults Digital Marketing Agency.

A regular webpage and a landing page are distinctly different, regarding accessibility, navigation, format, and purpose. Understanding these differences is essential for developing a successful online marketing campaign.

Website Page VS. Landing Page

Website development can be confusing for the average business owner. The main difference between a regular webpage and a landing page is the differentiating purposes.

Purpose of a Website Page

A regular webpage essential nurtures leads through engagement and education. The purpose of a website page is to draw audiences deeper to explore your website and interest them in learning more.

Website pages also provide menus, relevant internal crosslinks, and informative external links and resources. These pages are designed and formatted to spark interest and educate audiences about your brand, products, and/or services.

Landing Page Goals

A well-designed landing page is an effective tool for lead generation. A landing page is developed exclusively to fulfill a specific marketing intention, gather leads, and increase conversions. The content on a landing page provides audiences with limited information only related to this specific offer, product, and/or service.

Page Accessibility

Website pages are developed to be easily accessible. These sites can be accessed via menus on the website and generally are linked to one another throughout the site.

Landing pages, however, are only accessible through a specifically designated digital space. These standalone pages are visible on search engines, via an email link, social media post, or other online advertisements.

Navigation

Website pages can be developed to serve numerous functions on each page. It is easy for audiences to navigate to other pages and access additional data on the website.

Landing pages are developed with specific intent and possess little navigational functions to accomplish this unique goal.

Content

A regular website page is generally lengthy and informs audiences with the intent to spark interest rather than make a direct sale. The intent to educate audiences means that the content on a website page is not limited in scope, length, or other restrictions.

The landing page content is used specifically for marketing and is kept short, concise, and target-specific.

Elements of a Landing Page

The purpose of a landing page is to push audiences to engage directly with your business and convert. Landing pages are simple in format and content to eliminate distractions and specifically benefit your desired action.

• High-Quality Image
• Compelling Headline
• Clarity
• Information about a Specific Promotion
• Call-to-Action or Form

Elements of a Website Page

Website pages are a part of a series of pages that are developed to showcase your organization, products, and/or services.

• Multiple images/video content
• Several text sections that reveal various information about your organization.
• Breadcrumbs, navigation tools
• Wider scope

How to Develop a Landing Page

The first step in developing an effective landing page is to establish an intention. Decide what the page will be designed to accomplish.

Landing Page Goals Include:

• Purchase a Product
• Invest In Services
• Sign-up for a Newsletter
• Subscribe to a Channel

Next, you will need to develop the landing page content. Choose a webpage template with one image, and a single text area, and create a landing page title.

Landing Page Content Should Include:

• Use the text area to entice audiences with a strong offer in clear, direct content.
• Include a call-to-action and ensure that all links are functional.
• Add sharing icons for social media to promote your marketing efforts.

Choose which digital channels you will use to share this landing page. Utilize email to send the promotional page to a targeted list of potential clients. Share this page on social media and add a link to the page in a relevant blog post.

Landing Page Analytics

There are several analytics points that must be evaluated to understand the performance of your landing page.

Conversion Rates

The most revealing key performance indicator (KPI) is your landing page’s conversation rate. This represents the number of people who choose to fulfill the page’s intended goal.

Bounce Rate

The bounce rate is the percentage of people who view a website and did not convert. A high bounce rate may indicate that your landing page presents an unclear message and/or a misleading promotion.

Professional Website Development

Website design is vital for running a successful digital marketing campaign. Allow a team of professional website design experts to help you develop an effective marketing campaign.

Exults Digital Marketing Agency specializes in website development, including core website design, landing page creation, search engine optimization, and more.  Request a custom quote today.

The post Landing Page vs Website Page appeared first on Exults Digital Marketing Agency.

One way to look at digital marketing is by seeing your business as a central destination that anyone across the world has access to. But the customer journey is a long one full of roadblocks, distractions, detours, and beyond. 

Digital marketing is a crucial element in the success of businesses across all industries. The entire strategy made simple gives your business a strong digital presence across multiple platforms to…

• Reach consumers
• Build a positive brand image
• Increase revenue

These are your main goals measured and led by your digital marketing efforts. The problem here is that because most business owners are already wearing so many hats, they have little to no quality time to spend on their digital marketing strategies. Without up-to-date knowledge of best practices in the digital marketing realm, it’s even harder to know what to do next. 

Digital marketing agencies (like Exults) act as a top-notch travel guide for your business. We will make suggestions (social media posts, paid ads, sponsored landing website pages, etc.) as your target customers road trip or browse the Internet – leading them towards your business on their travels. Again, because most business owners are generally too busy, we give them the marketing services they need to establish and maintain a presence in the digital landscape.

Many digital marketing agencies make promises but fail to execute results. So how do you choose the best digital marketing agency for your business? Dive into the top 10 things to consider when hiring a digital marketing agency.

What To Look For In A Digital Marketing Agency

Want to know what to look for in a digital marketing agency? Questions on how to choose the right digital marketing agency and why hire a digital marketing agency? After working with hundreds of companies, we’ve learned a thing or two about what to look for in a digital marketing agency when hiring (and especially what to avoid). 

1) Determine Business Goals

Remember your simplified digital marketing strategy from above? The reasoning behind having a multilayered digital marketing approach is to support your ultimate goals. 

Whether you’re starting from scratch or power-boosting your digital marketing efforts, the first thing that you need to do is to evaluate your organization’s unique goals. Then you need to tie that to your digital needs to answer the question…What digital marketing services does your business need to reach its goals? 

Explore these sample business goals:

• Grow revenue
• Increase conversion rates
• Decrease bounce rates
• Expand lead generation pathways
• Improve brand image
• Boost brand awareness
• Reach a certain number of social media followers

Keep in mind that narrowing down your ideal business goals also assists in providing you with an accurate budget quote. A successful digital presence requires businesses to be established on several online platforms. This includes having a core website, relevant social media accounts, Google Search Console, and online directories. 

As you explore your needs, consider digital marketing services that will help you achieve your goals. When looking at this part of your business from the perspective of your “road-tripping” target audience, it helps to think of each actual service as a billboard along the highway. You can also look at your efforts as an aircraft flying with a banner advertisement or a digital pop-up ad that appears as you wait and pump gas into your car. The point of any of these is to grab your attention as you travel and learn more about the business being advertised. In the digital world, those ads look more like the following:

• Digital Branding
• Website Design and Development
• eCommerce Platform Development and Management
• Search Engine Optimization (SEO)
• Social Media Marketing
• Digital PR
• Pay Per Click Advertising (PPC)

Digital marketing also requires businesses to engage in regular posting, website updates, search engine optimization, and other creative services. Businesses turn to digital marketing agencies to handle all of these aspects of their online business. It is important to research each agency thoroughly because not all agencies offer a full suite of marketing services.

2) Performance-Based Results

Performance-based results are one of the most important elements to consider when choosing a digital marketing agency. Does the agency provide its clients with promised results?

A reputable agency should gladly share data that demonstrates the effectiveness of its services. Measurable results should be available, including past client ROIs and other analytical data.

Additionally, we realize that most customers gauge whether they want to try a business for the first time through reading testimonials. The best testimonials a business can offer are ones that are real, honest, timely, and detailed. You should expect the same level of quality testimonials from your digital marketing agency. 

3) Clear & Frequent Communication

Regular communication is the key to any professional business partnership. This means choosing a digital marketing partner you don’t need to micromanage. You already don’t have the time to do your own digital marketing, so the digital marketing agency you choose to hire should be a self-starter. 

Regardless of who you initially speak to, the agency you choose should be open, honest, and available to communicate when you have questions or concerns. Having someone available at all times, via email, chat, or phone to put your mind at ease makes a huge difference to our clients. 

Don’t forget to look for answers on the agency’s website to commonly asked questions and issues. This gives you extra padding in your communications and saves everyone time as the answer is (usually) readily available and can be answered quickly (or as fast as you can scroll and click).  

In addition to having a clear point of contact and answers to FAQs, look up whether the agency you’re considering offers additional forms of support through a crafted newsletter, blog, podcast, etc. These tools can offer valuable information, insight, and tips that you can use or learn more about as they’re updated.

4) Creativity

Creativity is at the core of all elements involved in digital marketing. Standing out amongst the competition requires creative thinking and original ideas. This requires an agency that employs a team of natural creative thinkers who are knowledgeable in what can set a business apart.

While creativity is one of the more subjective factors to consider when hiring a digital marketing agency, it’s crucial to determine what’s important to you in this category. 

Are you searching for…?

• Diversity in design
• Scale of deliverables for a given client
• Uniqueness 

5) Flexibility

Digital marketing is an ever-evolving industry. An agency must be flexible and able to adapt as changes occur. Look at the recent developments in AI…That’s changed the landscape for digital marketing agencies around the world. 

An exceptional digital marketing agency will be able to identify emerging trends and adjust campaigns accordingly. This puts your business at the forefront of the latest digital marketing trends.

How do you determine whether an agency has flexibility? Evaluate the conversations they’re having on their blog, podcast, social media, and/or in meetings.

 6) Specialized Team

An innovative and passionate team of marketing specialists is a crucial element in every successful digital marketing agency. A reputable digital marketing agency should employ a team of experts who specialize in each of the elements of effective digital marketing.

The last thing you want is to hire a full-service digital marketing agency that is a one-man show. There is not enough time for them to be a master in every service they offer. 

A full-service marketing agency should have a team, including social media marketers, search engine optimization (SEO) specialists, and skilled account executives. This vast range of skills is essential for effective web marketing.

7) Transparency

Transparency is crucial for all business relationships. It’s the starting point for building trust and rapport between the client (i.e. you) and the agency. 

First, check the agency’s website. A website that seems too good to be true, does not provide enough information, or otherwise seems sketchy is probably not legitimate. 

Then, trustworthy digital marketing agencies should provide prospective customers with complete transparency. This includes honest pricing, easy-to-understand contracts, and customer testimonials. If there is anything that you considered sketchy in your search, ask them about it. Their response will tell you a lot about whether you can trust that agency with your business’s marketing.

Finally, a reputable agency will also be happy to review documents with prospective clients before any commitment is made.

8) Data-Driven Services

How data is measured is often a frequently asked question and rightfully so. It’s incredibly hard to track progress without having any way to do so. Effective digital marketing campaigns require advanced tools, technologies, and skilled professionals. All of these, are not typically available or easily understood by someone unfamiliar with digital marketing.

When searching for a digital marketing agency for your business, you should ask them how they measure data and whether they can track your digital marketing progress in real-time. One way an agency might do this is by offering data and analytical reports to keep their clients abreast of any major changes or trends. 

Furthermore, frequent data tracking is the best way to adjust your campaigns as needed to maximize your budget for optimal success. True professionals should use analytical data to drive decision-making processes that generate results.

You may also ask about tracking your digital marketing progress on your own time with client dashboards. These dashboards will keep you informed about the progress that the agency’s services are providing. An added advantage of having a client dashboard includes quick and easy ways to get in touch with your team should you have any questions.

9) A Strong Focus on Business Revenue

A full-service digital marketing agency is the best way to ensure your web presence reaches its maximum potential. Some agencies focus solely on lead generation, website traffic, or other web goals. While these are important elements of a successful digital marketing campaign, this is not the end goal. The right digital marketing agency will work to plan beyond these initial elements of marketing and focus on the end goal of increased revenue.

Marketing’s purpose is to generate quality leads that turn into sales. 

That starts by improving your brand image and building a greater reach into your target audience. 

Beyond that, marketing needs to funnel leads so that your company can see a significant increase in conversions.

NOTE: Marketing is not sales, so you must have an effective sales process to close the quality leads your marketing efforts provide. 

10) Attractive Web Presence

Finally, evaluate the strength and reach of any prospective digital marketing agency’s web presence. A reputable company should appear highly on search engine results pages and regularly post on social media. They should not fall under “the cobbler’s kid goes shoeless”. 

You want to choose an agency that has invested in and successfully established its own digital presence before hiring them to handle yours. There are several reasons for this:

• Their website is the cornerstone of their entire marketing. 
• Agencies should use their website as their personal portfolio.
• They are most likely testing different marketing strategies before trying them out with your brand.
• If they can’t generate leads through their website, how will they be able to generate leads for you? 
• Their ability to invest in their marketing indicates their willingness to invest in other areas of their business (i.e. technology, personnel, continuing education, etc.).

Exults is a full-service digital marketing agency that provides our clients with a range of results-driven services. Explore our services below:

• Website Design
• Website Development
• Search Engine Optimization (SEO)
• Sponsored Search
• Social Media Marketing
• E-Commerce Development
• Digital PR

4 Questions To Ask When Hiring A Digital Agency

Wondering how to choose a digital marketing agency? Ask these questions when interviewing agencies. 

How Does Your Digital Agency Track Metrics? 

Every digital agency should hold itself accountable for the leads they are generating for businesses. However, that is not always the case. So ask how and what metrics they track. You may also want to find out if they will provide those metrics to you so you can hold them accountable. 

How Do You Adjust When Things Aren’t Going The Way We Want It To? 

Leading into our second question, the data may show that things aren’t going the way they should’ve gone. Although marketing does require a level of testing and experimentation, it should also have an iterative process. The most important thing is to search for in an agency is someone who will be transparent and proactively provide the next steps to circumvent a negative trend. 

What Involvement Do You Need From Me As The Client?

Depending on what your digital agency proposes, your involvement may vary. When you ask this question, you also need to communicate if you can be involved at any level. 

When Will I See The Results? 

This is a great question because it sets expectations for both parties – the client and the agency. 

The agency will be able to see how quickly you’re expecting leads. That may impact their recommendations. For example, if you want leads yesterday, they may offer paid ads instead of SEO (which can take a couple of months to produce meaningful results). 

The client, on the other hand, will be able to set their personal expectations so they aren’t hounding you for results.

6 Factors To Consider When Choosing A Digital Marketing Agency

Beyond what to look for in a digital marketing agency and questions to ask when hiring a digital agency, you also need to consider the following factors:

• Experience
• Expertise
• Communication
• Budget
• Reputation 
• Business model 

1. Experience

Based on what you’re trying to accomplish, you need to know that the digital agency you’re considering has the experience to take you where you want. For example, if you want a digital agency to create an omnichannel marketing strategy that includes SEO, public relations, social media, billboards, and paid ads, you don’t want a green agency that has experience in only one or two categories. 

Take inventory of what experience you require from an agency.

Then evaluate their work – either through clients listed on their website, case studies provided on their website, or even blogs outlining what they’ve done for themselves. 

2. Expertise

Paired with experience, the next factor to consider when hiring a digital agency is expertise. Your agency needs to be able to know how, when, and what they need to do in the specific marketing strategy they’ve pitched you on. 

As your prospective agency about the team members that will be assigned to your business. What are they skilled in? Why should you trust them with your business?

3. Communication 

This is a big one. Communication can either be the key to a successful partnership or the demise of one. While you may not be able to get a good read in the sales conversations alone, there are a couple of things to look at: 

• Responsiveness via phone, email, and/or text
• Do they answer your questions (or skirt around them)? 
• Welcoming messages to get you excited about partnering together
• Recap emails from meetings or conversations
• Follow-through on action tasks

4. Budget 

Do you have those narrowed digital marketing goals in mind? You need to know if your budget aligns with the agency you’re evaluating and what services you’re requesting. Some agencies have minimum monthly retainers. Others have no floor or ceiling for monthly budget requirements. 

5. Reputation

Another factor to consider when hiring a digital marketing agency is its reputation. What do clients say about them on Google or social media? What do employees say about them on sites like Glassdoor? 

When evaluating reviews, here are a couple of things to consider:

• Recency. Throughout the lifetime of a business, there may be rougher seasons. That may not tell the current picture though. So it’s imperative that you look at the most recent reviews to see what people are experiencing right now. 
• Detail. Evaluate the level of detail a reviewer is providing. Too much detail may be as much of a red flag as too little detail. If you’re unsure about the legitimacy of the testimonial, check out the reviewer’s other comments. 
• Response. There will always be bad reviews. But what matters is how the company responds to those reviews. Are they being gracious, understanding, and proactive? Or are they blaming the reviewer and leaving a bad taste in your mouth? 
• Your Gut. As always, take a gut check when evaluating the agency’s reputation. If something feels slimy, you may be avoiding a potential disaster of an agency relationship.

When searching online, be sure that the digital agency you’re looking into has testimonials readily available on the marketing agency’s core website. You can also search online for reviews from previous clients. You should also pay attention to any agency-given responses to customer complaints or praises. However an agency chooses to respond to their customers online can say more than you may think about their daily operations.

6. Business Model

Depending on the agency and your personal preferences, one type of agency may be better than another. 

First, there’s a more boutique approach where every strategy is designed around the client. Because of their uniqueness, they may take on fewer clients. There may also be a little more experimentation here, but the results could take you into the stratosphere. 

Then there is the other approach where the agency has a proven formula for marketing success. While there may be a little less customization and flexibility here, it’s no less effective. And you’ll see amazing and more importantly, consistent results!

Determine what style and results you’re looking for and keep that in mind when choosing a digital marketing agency to hire. 

Expand The Power Of Your Digital Marketing Strategies With Exults

There’s far more to a successful digital marketing campaign than meets the eye. Where you see social media posts, we see a number of clicks, copy that converts, and eye-catching images. When you’re browsing through blogs, we see relevant and real content with custom copy optimized for the right audience. And where you see your website as it is, we see a ton of measurable results that change daily.

If it sounds like a lot to be responsible for, you’d be right. This is why we partner with businesses and entrepreneurs like yourself to help you stand out among your competitors, promote your brand and voice, and give you access to higher-quality leads.

Are you ready to elevate your customer journey with digital marketing solutions?

Contact Exults Digital Marketing today if you are interested in rebranding your company for the digital business world to spark meaningful engagement and online sales. Visit the Exults website or call 866-999-4736 for more information.

The post The Most Important Things You Should Consider When Hiring a Digital Agency appeared first on Exults Digital Marketing Agency.

Although this information has been neither confirmed nor denied, this is a possibility that companies must prepare for by making adjustments to their current SEO strategies.

The following information will explore the significance between SEO and social media, our current digital environment, and what this potential deal would mean for all organizations.

Benefits of Social Media Accounts

Organizations utilize social media outlets because they provide a means of reaching and engaging with a vast range of audiences, increasing public relations, and promoting their brand. There are several ways that these outlets can be used to improve business operations, including:

• Sharing Community Engagements
• Posting Articles, Blogs, Press Releases
• Networking with Other Professionals
• Sharing Promotions and/or Coupons
• Increasing Google Search Rankings

These methods have the potential to increase the visibility and reputation of your organization. The majority of traffic that websites receive from social media is due to networking and sharing with other users.

What Are TikTok and Instagram?

Many businesses already use social media outlets Facebook and Twitter. These outlets allow businesses to share their photos, videos, articles, and more with audiences all over the world. Both Facebook and Twitter are indexed by Google.

Instagram and TikTok are newer applications. Many businesses have yet to take advantage of these social media outlets because of their lack of Google indexing, the short lifespan of posts, limited capabilities, and younger audience demographic.

Instagram

Instagram is a social media application that was not integrated for Windows 10 until October of 2016. Developed by Facebook, Inc., Instagram appeals to a lighthearted audience of mostly female young adults. This is because Instagram is driven by a community of users who share photos, rather than written content, making it easier to avoid politics, news, and quarrels.

TikTok

TikTok is a social media site that has become fairly popular in recent years among younger audiences. The application launched in 2016 and has over a billion users all over the world. Users post short videos, sharing routines, recipes, performing, advertising and more.

Social Media’s Effect on Google Search Rankings

For several years, companies have utilized social media to increase their relevance on Google search engines.

Twitter

Currently, Twitter is the most indexed social media website on google. This is due to a deal made in 2015 when Google agreed to post individual tweets in their results feed in exchange for compensation.

Facebook

Googlebot also crawls Facebook pages in search of content that is potentially indexed in their database. Although not as deeply connected as Twitter, there are vast opportunities on Facebook to network with big spenders.

TikTok and Instagram

It is likely that a potential deal with TikTok and Instagram would result in the search engine listing TikTok videos and Instagram photos in their search result feed.

This May Benefit All Businesses

This possibility would potentially create a new environment for Google Search where potential consumers can discover both written and video content. This would provide all businesses and audiences the opportunity to explore the same search platform.

Expanding Google’s index to include TikTok and Instagram content could be beneficial for organizations in numerous sectors. This could lead to an increase in search volume on the platform, increasing visibility for all brands. For example, this could entice younger audiences to interact with new brands.

How To Get Your Social Media Account Indexed by Google

Google scans the web regularly for new websites to determine which are reputable and relevant sources of content. It can be difficult for many businesses to increase and maintain their web presence online. There are things that can be done to increase this likelihood, including:

• Update Content Regularly
• Reindex Your Page on Google Search Console
• Network
• Like, Share, Comment

The most important aspect of acquiring and maintaining relevance in search engines is through regular page maintenance and engagement. Many businesses choose to hire professional SEO services and/or social media management agencies.

Social Media Management

There is a significant link between an organization’s social media presence and SEO. Google evaluates your brand’s worthiness based on how relevant your company is in terms of the number of likes, shares, retweets, and comments. It is important to choose your outlets based on the unique demographic of audiences.

There may be more than one account that would be beneficial to your business. Some companies choose to hire an in-house digital marketing account manager. This is an effective strategy but often more expensive than hiring an outside agency. There are digital marketing agencies that offer their clients a full range of internet marketing campaign services.

Exults Provides Social Media Management Services

Exults is a full-service digital marketing agency that specializes in developing effective social media campaigns for organizations across numerous industries. Exults is proud to assist in the creation, management, and public relations aspects required to operate a successful social media campaign.

Exults also provides additional services to help brands reach their unique goals, including:

• Search Engine Optimization
• Website Design
• WooCommerce Development
• Digital Branding
• Social Media Marketing
• Metaverse Development

Their team of experienced marketing professionals are happy to create custom plans that cater to the needs and budgets of their clients.

Contact Exults Today

Reach out to Exults today to learn more about what social media development, campaign management, and search engine optimization could do for your organization. A full list of services can be found on their website.

The post Social Media Giants TikTok and Instagram May Require SEO Adjustments – A Deal With Google appeared first on Exults Digital Marketing Agency.