When done right, your website can be your most powerful sales tool. And with the right law firm website integrations, you’ll spend less time on minute tasks that would otherwise fill your schedule. Plus, you can be confident that your information is correct with zero opportunity for human error. 

If you often wonder how other law firms manage to focus on what matters most, then you need to step up the capabilities of your legal website. These 8 integrations can make your website do more and allow you to focus on big-picture items, increase revenue, and provide an exceptional client experience – all with less effort on your part. 

What Is A Custom Integration? 

If you’re not familiar with custom integrations, you may wonder why you need them. However, once you experience the benefits of integrations added to your law firm’s website, you’ll wonder how you ever lived without them. 

A custom integration is a software solution customized to meet your law firm’s specific needs. This may include plugins to transfer data, scheduling tools, and more that will save your office hours every day.

Learn more about what integrations to your website can do for your law firm. Contact us today for a custom quote. 

Strengthen Your Law Firm Website’s Functionality With These 8 Integrations

If your quarterly or annual goals include…

• Streamlining workflows
• Reducing administrative tasks
• Increasing productivity
• Improving client experience
• Increasing revenue

…It’s time to stop trying to recreate the wheel. In fact, there are several tried, tested, and proven integrations that competing law firms are already using. So rather than sit through another brainstorming session with your team, talk to Exults about integrations you can add to your website today.

CRM Integrations 

Your customer relationship management software (CRM) is the powerhouse of your law firm. Because no matter how capable your law firm is, you need the contacts to put your skills to use. 

With CRM integration, you never have to worry about a lost lead. When potential clients visit your website, they will have the opportunity to input their information. And that goes directly into your CRM.

Now, you can easily add these contacts to your email newsletter list and long-term nurture campaigns. Need an incentive to encourage website visitors to input their information? Speak to Exults about creating a valuable lead magnet or list builder to offer your audience in exchange for their contact information. 

Ready to experience the results driven by Exults? Contact us for a custom quote today! 

Booking Links

Scheduling a meeting seems easy enough. But then you get caught up in comparing multiple calendars to find a time that works for everyone. It can easily turn into a majorly time-consuming task that results in delayed responses to your potential or existing clients. 

Instead, add a booking link integration to your website. Visitors will be able to schedule meetings within seconds. The integration utilizes you and your team’s calendars without anyone having to sift through pages of upcoming events. 

You can even provide specific links for different types of meetings. For instance, a discovery call may require 30 minutes and a select few people from your team. Whereas another type of meeting may require a different amount of time with a different selection of your employees. 

Search Bar 

A thoughtful, well-executed website will accomplish several goals. For instance, it’s encouraged to include the answers to questions that you often find yourself clarifying over phone calls and emails. 

If you’ve made the decision to include a wealth of information on your website, help yourself and your audience by making that data easy to find. The best way to do this is to include a search bar. This way, your website visitors will be able to locate helpful resources within seconds. 

Otherwise, you may continue to find yourself on the other end of phone calls and emails explaining information that’s already on your website. 

Case Management Software

Look around your office. Do you see handwritten to-do lists scattered across every  desk? Moreover, are you constantly being asked by your team to confirm deadlines for specific tasks?

This can become time-consuming, confusing, and downright frustrating. But now, you can save your entire office time and energy with integrated case management software that will simultaneously improve your workflow.

Helpful case management software will allow your office to create tasks, delegate responsibilities, track time and progress, and confirm when each action is completed.  

Client Portal 

It’s fairly common for your law firm’s clients to call, email, or even stop by unannounced to inquire about the status of their legal case. While client communications are important, this can be burdensome and even annoying at times.

Between your CRM and client portal, you can keep your clients happy and apprised of their current status through these integrations. PRO TIP: Take a note from Exults and include key performance indicators (KPI) tracking in your client portal. If you’re a current or former client of ours, you know that you can access your KPIs at any time through our ARC client portal. It is mutually beneficial to all of our clients and the Exults team. 

Online Billing Software

How many people do you employ for the sole purpose of handling your billing and other finances? 

With so much of our lives happening online these days, it’s fairly common to not receive change of address updates as was once the norm. And with the amount of scammers and phishing attempts, legitimate emails are often inaccurately marked as spam. As a result, communications go missing. When this affects collecting payments, this can cause major issues for your law firm.

Instead of dealing with the headaches, streamline your bill collections into an online billing website integration. Clients will know to securely sign in to pay their bills. Plus, you can set up your online billing software to send reminders until the bill is paid. This saves your office time, energy, paper, postage, and more.

E-Signature Software

Whether your clients have all embraced technology, it’s a safe bet that the majority are fully capable of using your e-signature integration. 

Rather than having to track down all parties whose signatures you need, you can easily have them e-sign from their computer, tablet, or even smartphone!

Gone are the days of progress being held hostage while you wait for someone to get back in town or take the time to swing by your office to sign on the dotted line.

Google Connections

Are you showcasing your best client feedback? Or tracking your marketing efforts to see exactly what is and what is not working?

By integrating Google connections, like Google reviews and Google Analytics, your law firm can do more of what is creating positive feedback and results. And when the analytics show that a certain campaign isn’t performing as intended, this gives you the opportunity to pivot your marketing budget for the best results. 

Enhance Your Legal Website’s Capabilities With Integrations By Exults

Aside from integration research and implementation for clients, we use them ourselves. Having seen the results firsthand, we know that integrations are useful in streamlining workflows to increase productivity and revenue. 

Trust your law firm website to the experts at Exults who drive results. Contact us for a custom quote today!

The post Custom Integrations To Consider Adding To Your Law Firm’s Website In 2023 appeared first on Exults Digital Marketing Agency.

AI may be all the buzz right now, but it’s nothing new. 

For instance, have you ever communicated with a chatbot? Taken advantage of your email suggesting the first sentence or subject line? Used editing software to help improve your writing skills? If the answer is yes to any of these questions, you have experienced the power of AI – whether you realized it or not.

The truth is, AI comes in many forms and has been changing the way businesses work for a while now – especially when it comes to driving meaningful results for your marketing. 

ChatGPT Is Leading The Technical Revolution

Taking the business world by storm one prompt at a time, ChatGPT is changing the inner operations of businesses across the globe with digital marketing at the forefront.

Integrate marketing campaigns that bring results. Reach out to Exults today for a custom quote.

The Evolution Of ChatGPT 

Whether or not you believe it’s been a game changer, ChatGPT has certainly made a name for itself. After previous versions meant for applications such as video games, OpenAI released a new version built on top of the former with a language model chatbot included. 

The results have been met with awe. The first takeaway is the AI’s ability to perform infinite demands with a prompt command. With a little further utilization, users have been continuously wowed by the AI’s ability to follow along and adjust its outputs based on conversation history. 

While it does not currently perform the conversational functions that chatbot-specific AIs have excelled in, it doesn’t mean that won’t be happening soon. However, conversational functions or not, ChatGPT is making strides in the marketing industry – especially in social media marketing and search engine optimization (SEO).

Curious about how ChatGPT can optimize your business? Contact Exults for a custom quote today!

Why So Many Companies Are Using ChatGPT In Their Marketing

Technical advances are constantly changing the digital marketing landscape. From automation and optimizations to augmented realities and a reduction of human labor hours, the technical revolution can’t be ignored. 

With so many advances, why is ChatGPT creating a bigger buzz than the rest? Simply, it’s streamlining the existing functions in a way that’s never been seen before.

The amount of work ChatGPT can help with would have been unfathomable only a few years ago. These days, AI users can explore the intricacies of ChatGPT without sign-up fees or restrictions. Meaning, digital marketers have seen the results and it comes down to the detailed input. Overall, the more detailed the prompt, the more detailed the response. 

Market Research Analysis

Need to see how your brand is stacking up against the competition? What used to be a job role in its own right can now be completed with a well-thought-out ChatGPT input. 

To perform your own market research analysis, ask ChatGPT to create an assessment of the similarities and differences between competitors and your own business. Include parameters such as branding, messaging, pricing, and marketing positioning. Furthermore, ask ChatGPT to provide a detailed report that includes charts, graphs, and tables. And ask, “What actionable steps can my brand take to improve and be better than the competition?” 

From the results, you will not only have a clear understanding of your brand’s current standing, but you’ll also have visual representations to present to your business partners and investors. 

Content Creation

How do you stay relevant in today’s world? Many businesses are finding success through social media. But the caveat is you have to consistently create and post across your social media platforms. 

Finding the time to do this has held many businesses back…until now.

With ChatGPT, you can fill in the social media section of your editorial calendar with specific prompts. To do this, tell ChatGPT to create social media captions for the platforms you use. Then include in your input to focus on unique, eye-catching, on-brand, witty, and aesthetically pleasing copy. 

Take it further by telling ChatGPT that the goal is to capture the attention of your current audience and any potential new followers with hashtags for the most visibility. Add that you want it to continue this process and create a content calendar with the same parameters for 3 posts a week for a month – or however many posts per week you need. Finally, tell ChatGPT that all posts should utilize varying verticals for this content creation.  

The ChatGPT response will lay out a social media content calendar that would take a person hours to complete. 

Email Responses

How do you focus on tasks when the emails just keep rolling in? 

It can be time-consuming and distracting to shift gears to respond to emails. But now with ChatGPT, you can have AI draft these responses for you.

Write a prompt demand telling ChatGPT to respond to the following email. Include any parameters necessary. This may include the tone, whether you want to agree or disagree with any questions, and so on. Then, copy and paste the sender’s email under your prompt. 

Capabilities like these allow ChatGPT to work in the background while you work in the foreground. Like having a personal assistant without the added expense, ChatGPT is giving businesses more multitasking power than ever before. 

What To Expect From ChatGPT Moving Forward

Nothing breeds innovation like competition. With that in mind, we expect OpenAI to continue releasing improved versions of ChatGPT. 

It will not be a surprise to see new functions that were once primarily known to be specific to other AI platforms. For example, ChatGPT may hone in on focused conversational abilities to offer more abilities to OpenAI users. 

Overall, expect ChatGPT (and other AI platforms) to introduce new versions that pull from each other’s capabilities. 

A few of the specific AI benefits that we can expect to further improve include:

• Expedited content creation
• Reduced human labor hours
• Improved automation and optimization

When used in digital marketing, professionals are already able to exceed what was once the standard. When treated as the tools they are, it’s an exciting time to see how AI continues to positively impact the businesses that utilize the platforms to optimize their marketing. 

Exults’ Take On The AI Platforms

As a digital marketing agency that truly drives results, the Exults team doesn’t back away from innovative tools that improve our processes and increase productivity. 

For over 5 years, we have utilized AI in various ways to help our clients reach their goals. With that being said, when there are tools available to you, such as ChatGPT, use them!

By optimizing our process with automation and more, we are able to support our client’s growth goals. Because when it comes to improving your business through digital marketing – you need a team willing to go the distance and use the best tools available.

Ready to boost your efficiency with a team that can support your growth goals? Contact Exults for a custom quote today!

The post ChatGPT: How AI Can Drive Meaningful Results For Your Marketing appeared first on Exults Digital Marketing Agency.

One of the best perks of using WordPress for your business website is that this platform allows for straightforward setup and endless customization. If your plugins don’t give you what you need for your business, you could be missing out on revenue, traffic, and new customers. Take a look at these WordPress plugins you need now to make your website better than ever.

Yoast

Yoast SEO is one of the most popular WordPress plugin of all time.

There’s a reason this plugin is at the top of every good web designer’s list. It’s ideal for implementing search engine optimization (SEO) best practices on any website, and you’ll need it if you want to help your website rise to the top of the search page. Out of all the WordPress SEO plugins, Yoast offers the most comprehensive solution with all the features and tools that you need to improve your on-page SEO.

** Note that while Yoast SEO is easy to install and set up, you’ll need a mid-level understanding of SEO to make the most of it.

It helps you to:

• Add Meta Data
• Generate Sitemaps
• Noindex Pages
• Optimize your sitemaps to include the page-types, post-types, and archives that you want to be indexed by Google’s crawlers
• Connect your site to Google Search Console
• Optimize your website for social media
• Add Schema Code
• and more!

Gravity Forms

With more nearly two decades in the industry, we have tried all types of forms for our clients on WordPress, and Gravity Forms is BY FAR the best solution for form submission on a website.

With Gravity forms, you can create custom forms on WordPress, which is great because you can configure your form, set up thank you pages to use as goal completions in Analytics, and choose the fields you want based on your business needs – It’s the easiest-to-use, secure, and reliable WordPress form builder plugin for your website.

Schema Pro

Creating a schema markup is no longer a task! Using the Premium version of Schema Pro, with a simple click and select interface you can set up a markup in minutes. All the markup configurations you will set are automatically applied to all selected pages & posts.

• Reviews. Perfect if you review Products, Movies, Books, Music, etc on your website.
• Local Business. Are you a local business? This is a must have Schema on your website.
• Article. Perfect for news & blogs to get enhances appearance in Google search results.
• Service. Provide any services? Let Google specifically know by implementing this Schema.
• Product. Let Google provide detailed information about your products in rich Search results.
• Course. Let your prospective students find you by marking up your course lists with Schema.
• Recipe. Let your recipes appear as rich card in Google when someone is searching for it.
• Person. Let Google know specific information about person with this Schema.
• Job Postings. Add structured data to the Job Posting page to get more relevant applicants.
• Software Application. Show off your software applications with star ratings in search results.
• Book. Make books on your website more discoverable in Google search.
• Event. Let more people discover your events through Google Search and Maps with this Schema.
• Video Object. Mark up your video content with structured data to make better search result.
• FAQ. Let users quickly access your FAQs and their answers in Google search results.
• How-to. Markup your how-to pages to be eligible to have a rich result.

Securi

Security should be a top priority for all online business owners. Sucuri offers a WordPress security plugin and web application firewall that is probably one of the best protection you can get for your site.

They monitor and protect your site from DDoS, malware threats, XSS attacks, brute force attacks, and basically every other type of attack. If you don’t have a firewall on your website, then you need to add one today.

WooCommerce

In 2015, Automattic (the company that owns WordPress) acquired WooCommerce and continues to improve it for its customers. This makes it one of the best e-commerce plugins for WordPress sites. WooCommerce has inventory management, has support for popular payment options like PayPal, and works for digital or physical goods. It’s a great tool whether you’re a small local business or international seller.

Smush

Great for image optimization and compression!

We use Smush to optimize images, turn on lazy load, resize, compress and improve Google Page Speed with this incredibly powerful and 100% free WordPress image smusher tool.

Click to download here.

iThemes Exchange

Not only does iThemes Exchange work with physical and digital goods, but it also has a subscription option for companies that sell memberships. This plugin is known for its quick setup and usability, though it lacks the strong developer community that WooCommerce has. However, if you have a small operation and don’t have need for many bells and whistles, this option could be for you.

WP eCommerce

WP eCommerce has been helping businesses since 2006, though some users are moving toward other plugins like WooCommerce to manage their online orders. Like WooCommerce, WP eCommerce is free and adds a shopping cart features to your WordPress site. The main advantage of WP eCommerce is that it offers PayPal Standard and PayPal Pro for payment gateways, along with other options in its extensions.

Cart66 Cloud

Cart66 Cloud is the only paid plugin on this list (available for $95 per year), but its functionality makes it worth it for many business owners. Other plugins have free options but then charge the customer for premium features and extensions. Cart66 Cloud offers them all to customers who pay for their service. You might end up paying the same amount by the time you have the extension you want.

Elementor

Whether you’re selling products or services, landing pages are essential. With a plugin like Elementor, you can quickly and easily create landing pages that showcase your products and services, drive conversions, and generate sales. Use the plugin’s tried-and-true templates or get creative and make the ideal page for your audience. Since Elementor fits seamlessly with your WordPress theme, you don’t have to worry about changing designs or reconfiguring landing pages every time you update your site, either.

BackUpBreeze

When your website is the face of your business, you have to make sure it’s always on. Hacking problems and website fails can happen at any time, but if you back up your website regularly, you can get it up and running again in no time. BackUpBreeze makes website backups easy since you can quickly save essential files to your preferred cloud storage service.

Best Plugins for Lead Generation Websites

The best websites turn new visitors into returning customers. If your landings pages are making people bounce, check out these four WordPress plugins for improving lead generation.

OptinMonster

One of the main benefits of OptinMonster is its flexibility. You can easily create multiple lead generation forms for various campaigns and then organize them clearly for your sales team. If you’re unsure what type of call-to-action will work, use an A/B test to try out your forms against each other to see which ones work the best. You can also easily create forms with the drag and drop feature. OptinMonster isn’t free and has plans starting at $9 per month.

Sumo

More than 30,000 websites currently use Sumo including Airbnb, Canva, and BarkPost. When the top names trust a plugin to perform, you can too. No coding experience is needed to use this plugin, and its creators boast you can get its system running in 37 seconds. Sumo has tools to better capture leads and keep customers on your website longer.

HubSpot Marketing Free

The best way to market to your website visitors and turn them into customers is to learn who they are and what they want. To solve this, HubSpot created a free marketing suite with tools like lead generation forms, activity trackers, and analytics. This will give you more insight into how your audience ticks.

Scroll Triggered Boxes

Scroll Triggered Boxes has more than 9,000 active installs and has a five-star review on WordPress. The premise of this plugin is simple: after your customer has scrolled to a set point on the page, the plugin shares an opt-in banner to encourage them to sign up and receive more great content.

866-999-4736

The post Best SEO & Web Design WordPress Plugins for Your Website appeared first on Exults Digital Marketing Agency.

That, however, means that you need to remain relevant in your advertising, especially regarding internet advertising and website landing pages. And that begins with a tried and true SEO (Search Engine Optimization) strategy. The success or failure of your SEO strategy requires some keyword research – determining which keywords will be used in your campaign. This begs the question(s): 

What is the difference between long tail vs short tail keywords in SEO? 

Which should you focus on first: short tail vs long tail keywords? 

And how do you even find the right keywords to rank for? 

Discover that inside this guide. 

Contact your SEO experts at Exults to start generating organic traffic to your website.

What’s The Difference Between Long Tail vs Short Tail Keywords In SEO?

If you’re new to the world of SEO and how search engines (i.e. Google, Bing, and Yahoo)  work, you may have heard the terms “long tail” and “short tail” keywords thrown around. Essentially, short tail keywords are shorter phrases that are more general in nature, while long tail keywords are longer phrases that are more specific and targeted.

Both are important to include in your overall SEO strategy. But what’s the difference between long tail vs short tail keywords in SEO? And which should you focus on first?

What Are Short Tail Keywords In SEO?

Before deciding on which to use for your advertising campaign, it is important to understand the difference. Short tail keywords are a maximum of three words

Here are a few examples of short tail keywords:

• Birthday cake
• Pineapple necklace
• 1939 food prices

Also known as “head terms” in SEO, these are the first words that come to mind when deciding where to eat “sushi” or “gluten-free pizza”, finding a birthday gift for grandma (“bracelet charms” or “petite women’s apparel”), or where to take your furry friends on a walk (“dog parks” or “dog-friendly hikes”). Short tail keywords are broad in scope and return large amounts of traffic – often way more than you need to target to reach your SEO goals.

What Are Long Tail Keywords In SEO?

In comparison, long tail keywords are more than three words, considerably more targeted and specific. Although they typically won’t return as much organic traffic, they will attract more of the traffic you need to target. Examples include:

• 80th birthday bracelet charms
• Gluten-free make your own pizza
• Easy dog-friendly hikes near me

For marketing and advertising, long tail keywords are often the most favorable – but both have positive and negative attributes.

The Pros and Cons Of Long Tail Vs Short Tail Keywords

When you want to make a big impression on the first search engine results page (SERP), both long tail and short tail keywords can work to your advantage. Many long tail keywords used together in a campaign can mean substantial volume while generic short tail head terms will drive loads of search traffic to your site.

Pros Of Long Tail Keywords

Long tail keywords have a higher click-through rate (CTR) generally because of less competition or fewer search returns. In turn, this means lower cost per click (CPC) as low-bidders mean lower prices, plus long tail keyword search queries result in higher positions. Long tail keywords often result in a higher conversion rate simply because you are attracting more of your targeted audience with more specific head terms. You engage them in their searching often when they are already in a decision-making mode and ready to make a purchase.

Cons Of Long Tail Keywords

But what about the bottom line or return on investment (ROI)? 

Regarding website content, you will need to create more original content intended to connect with your target audience – no matter how narrow. While the long tail keywords will come naturally as part of the conversation, it may require you to produce more content than you originally intended. 

Pros Of Short Tail Keywords

Short tail keywords are easy to develop for your content strategy, but you need to ensure these short tail keywords flow easily, not awkwardly, into the subject matter. Having keywords that fit naturally, will increase your quality score as well as your relevance among your audience members.

Cons Of Short Tail Keywords

Because short tail keywords are broader in general, you will also see a higher CPC per term. Additionally, your ads may show up for users who are not your target audience or even in a position to engage with your brand on some level. 

How To Find The Right Keywords For SEO Success

Doing your research and knowing your target audience will aid you in the selection of the best long tail and short tail keywords for your business. Should you need assistance, please contact us to optimize your next campaign for success.

Make A List Of Topics 

In order for you to find the right keywords for your business, you need to think of the overarching topics you are known for. Not only are topics like these typically easy for clients to discuss and offer valuable information for, but they also often use the same keywords or phrases as your target audience – so it’s a win-win.

For an estate planning law firm, their topics may be wills, estate plans, and probate. Then a family law and child custody law firm’s topics could include custody, divorce, adoption, and child support. From the general services your business offers, you should be able to have those general topics to start thinking about the rest of your digital marketing plans. Again, these are broad topics that will help you with the next step in finding the right keyword for your SEO success.

Strategize With Marketing Professionals

If you don’t have any marketing experience or professionals directly on your team, using a digital marketing agency can give you the insight you need to make informed decisions about your campaigns. 

If you’re going the strategic route without a digital marketing expert in your corner, you can do some light keyword strategy on your own. There are paid and free digital tools available to you like Google’s Keyword Planner (check out this quick how to) and Semrush. 

However, it’s important to keep in mind that without knowing in-depth where your business stands regarding keywords, the data you see may not be that helpful for long-term results. You might find yourself running into extremely general keywords and phrases or ones that are not relevant to your business at all. An SEO expert will have the knowledge needed to guide your optimization strategy, integrate it with your additional assets, and identify the long tail vs short tail keywords that may perform best for your business.

Don’t sleep on using digital marketing professionals for your business. Give Exults a call and experience the difference.

Record & Maintain Your Findings

Whether you’re a firm believer in spreadsheets and Word documents or laptop notes and a mood board, ensure you’re recording your findings as you research various digital marketing topics and ideas like finding the difference between long and short tail keywords and how it applies to your business.

See a topic you could talk about for days on end that would be better to bring up at a certain time? Save that topic to fill out content ideas for future months. Every time you think of a topic you want to cover, jot it down so it doesn’t get lost.

On the other hand, simply jotting down your ideas may not be enough to give you the strategy you need for your desired SEO results. This is why Exults’ team of digital marketing experts works well for business owners across all industries. Because you’re able to leave your digital marketing in the hands of someone else, you also save yourself the time it would take to conduct regular keyword research sessions.

Think of digital marketing management for content and blogs as the gift that keeps on giving. Remember, having a routinely updated topic list allows you to plan and reuse other assets like videos and downloadable guides. Nailing this part of your strategy also keeps your entire team organized and on the same page about month-to-month goals. It’s time-consuming work, but it’s the best way to track those keywords and bring your brand in front of a wider audience. 

Fill Those Topic Categories With Keywords 

Now that you have your topics, write keywords down that fit into those categories. Use the following questions to help you brainstorm:

• What is my target audience searching for? 
• What questions does my target audience ask frequently? 
• Is there anything I wish my target audience knew about this topic?
• Are there any interchangeable terms I should alert my audience about?
• Would it help my audience to have a glossary available with common industry words and phrases broken down?
• What are the myths people believe most about my business?

When you spend adequate time strategizing, recording, and maintaining these keywords in your various topics, you are in a much better position to keep your entire team – both internal and external – on a streamlined track to success. Plus, you’ll be able to better track your best-performing keywords. 

Use Your Google Search Console To Find Keywords 

Then log onto your Google Search Console for additional keyword inspiration. Search under queries.

Write down the keywords that you already rank for. Find different ways to communicate those terms. 

You can also find keywords that have a lot of impressions but aren’t ranked. That indicates a good traffic opportunity for your business. 

Determine Intent Behind Keywords

Some keywords you may have listed or come up on search engines for may be all good, but the intent behind those keywords may not drive the right traffic to your website. 

What’s the easiest way to determine the intent behind keywords? Search the term. The results in the paid ads and organic results sections of the SERP should be along the same lines as your intent. If it’s not, then you may need to look at a different keyphrase. Remember, just because it’s what you would search for doesn’t mean that’s what your target audience is plugging into the search engines.

You can also use this strategy to promote job openings and related opportunities. If you’re not familiar with how keywords work for your career-based tasks, think about what potential employees would search for if they wanted a job like the roles you’re offering. Depending on your industry and the roles available, a few common keywords might include:

• Companies hiring near me
• Job openings near me
• Upcoming job fairs
• Accounting jobs around me
• LinkedIn job search

If you’re in a specific industry, that’s okay. Keywords can range from broad searches to search terms that are quite detailed like:

• Entry level dental assistant job openings near me
• Senior CPA job opening in oil and gas industry
• Operations management roles in health and medical field
• Entry level accounting role in financial equity firm
• Paralegal job at family law firm for divorce attorneys 

Use Google’s Autocompletion, Related Search, & People Also Ask For Inspiration

If all else fails, use Google’s Autocompletion, Related Search, and People Also Ask for inspiration for your keywords. While originally these features were produced to make their user experience better for searchers, they can be used to boost your keyword planning. These tools will be able to help you build long tail vs short tail keywords to start optimizing. 

Autocompletion

When you search for a term in Google, they will automatically spit out other prospective keywords for you to try out. Google originally intended this to help users find the information they are searching for quickly. But as a business, you can use it as preliminary keyword research. 

Related Search

Similarly to Autocompletion, the Related Search feature helps users find the information they are searching for quickly rather than forcing them to click through pages of search results.

People Also Ask

Lastly, the “People Also Ask” feature helps prompt potential results for users to click through. Oftentimes, the best SEO pages start with a question as Google can scrap that information and quickly provide an answer to their users. 

Now that you have a list of keywords, you need to create content around those terms. Don’t go about it alone! Start the conversation with Exults today.

SEO Keyword Frequently Asked Questions

There is a lot of noise surrounding SEO keywords. That’s why we’ve compiled the SEO keyword frequently asked questions to help guide you in your SEO efforts. 

What Is An SEO Expert? 

An SEO expert or specialist is someone who understands how search engines work and more importantly, how to rank websites on those popular search engines. They may focus on 1 of 3 areas, but they should have a basic understanding of all 3. 

What are the 3 areas?

1. On-Page SEO
2. Off-Page SEO
3. Technical SEO

On-page SEO usually refers to the optimization of the words and keywords written on each page throughout a website. In addition, it includes adjusting the title tags, crosslinking, meta descriptions, and URLs. They’ve developed a process that allows Google (and other search engines) to see their content as valuable and on topic. 

Off-page SEO refers to any optimization that occurs outside the website itself. That includes backlinks most commonly, public relations (PR), and social media. 

Finally, technical SEO refers to the backend of the website, including tasks like:

• Creating and submitting the sitemap to search engines
• Optimizing the site structure to make it easy to navigate
• Increasing site speed
• Designing the site to be mobile-friendly
• Removing any duplicate content found on the site

How Would Hiring An SEO Agency Benefit My Business? 

There are several reasons why you should hire an SEO agency and how it would benefit your business.

First, they can help you save time so you can offload SEO tasks to a full team of experts and focus on what you do best. You’ll also skip the learning curve required to optimize your site for search engines. This alone will help you better manage your time. 

Then, it will save you both time and resources as an agency can be more cost-effective than hiring an in-house SEO specialist. Plus, you now have access to a full team for the same price. As a result of them analyzing data from multiple industries and businesses, they can provide advanced suggestions to bring you further than your competitors.

And because you have your time back and costs optimized, you can improve your productivity and results in other areas of your business. Working with an SEO agency is the start of taking on more market share. 

Want to partner with an SEO agency that has your business’s best interests in mind? Partner with Exults.

Which Type Of Keywords Should I Use For My Business?

The type of SEO head terms you should use for your business depends on a variety of factors, including your target audience, industry, and business goals. Generally speaking, it is a good idea to focus on long tail keywords that are specific to your products or services that have a lower search volume and low competition.

If you are struggling to find long tail keywords that work for your business, start with identifying overarching topics and short tail keywords. Then use that as a point to differentiate into a variety of terms. 

For example, a Home Services company may offer HVAC, roofing, and plumbing services under the same brand. Because those services are so different from one another, start with one and identify 3-5 topics per service. 

• Roofing
  • Roofing Materials
    • Metal roofs vs architectural shingles
    • What is the best roofing material in Florida? 
    • Hurricane-proof roofing materials 
  • Roofing Maintenance 
  • Roofing Replacement 

At the end of the day, the head terms you should use are the ones your target audience is searching for. 

Which Is Better Long Tail Or Short Tail Keywords?

If you’re looking to cast a wide net and attract a large audience, short tail keywords may be the way to go. Because of the high competition, you’ll need to put in a lot of work to see any of those short tail head terms rank. 

If you’re looking to target a specific niche or audience with highly relevant content, long tail keywords may be a better fit. Using long tail head terms makes it easier for a given page to rank on search engines in comparison to its short tail counterparts. 

Ultimately, it’s important to research your audience and competition and choose the keywords that will best help you reach your goals.

How Do You Come Up With Long Tail Keywords For Your Website?

To come up with long tail keywords for your website, start by brainstorming words and phrases that are related to your business or industry. Consider using keyword research tools such as Google AdWords Keyword Planner, SEMrush, or Ahrefs to identify relevant keyword suggestions and their search volume. Think about user intent when searchers look up your focus key phrases.

Why It Is Important For A Company To Use Long Tail Keywords In An SEO Optimization Strategy?

Relying solely on short tail keywords for your SEO strategy lends itself to lower conversion rates and increased traffic – creating a sense of frustration for business owners. 

When a company uses long tail keywords in its SEO optimization strategy, it may see lower traffic. However, that traffic is going to be higher quality leads that in turn produce a higher conversion rate. All of your marketing efforts will be much more fruitful as a result. 

What’s The Difference Between Keyword And Keyphrase?

Although we used the word “keyword” throughout this blog, the term keyword indicates a one-word term someone would search for. For example, it could be “lawyer”. The word “keyphrase”, on the other hand, indicates more than one word. This could look like “divorce lawyer in miami florida”. 

Leave Your Short Tail vs Long Tail Keywords & Other SEO Worries At Exults’ Door 

The layers involved with a successful digital marketing campaign are extensive and require specialized attention. Partnering with Exults gives you the freedom to focus on what you do best while your digital marketing continues to grow, adjust, and thrive.

Have an idea of what your upcoming goals are to further support your online presence? From long tail vs short tail keywords and paid advertising to social media and website updates, Exults does it all. 

Give us a call at 877-355-9269 today to get started.

The post Learn the Difference Between Long Tail and Short Tail Keywords appeared first on Exults Digital Marketing Agency.

2019 is finally here. Are you prepared to stay ahead of the curve as far as your SEO marketing strategy goes?

2018 was the year for going mobile and bulking up on serious link juice. These practices will still hold great merit this year. If you haven’t made use of them yet, now is the time to do so.

But which SEO trends should you also prepare to implement in the new year?

Here are 5 must-know trends that will dominate the SEO industry in 2019.

1. Video Content

You should continue to publish high quality, SEO content on your blog in the coming year. But you’ll want to pay special attention to your audio and visual content.

Video content will likely account for 80% of all web traffic in 2019.

Modern consumers are using their mobile devices now more than ever. They want to be able to process information with convenience. Videos are the best and most entertaining way to do so.

Create videos to build awareness around your brand – and do so on a consistent basis.

2. Voice Search

Artificial Intelligence is already shaping the SEO industry in huge ways.

Blog content and social media are becoming more automated. Personal assistant devices like Amazon’s Alexa and Google Play are here to stay.

The ways in which we search online are also changing because AI Voice searching is on the rise. And as a result, the content we curate must appeal to the ways consumers speak and use voice search.

3. High-Quality Content

Voice search and video content may be taking over. But you’re still going to need to up the ante when it comes to your long-form content.

Google wants to provide users with the best content now more than ever. There have been major changes to their algorithm as a result.
Poor-quality, short content is taking the biggest hit. Longer content will continue to rank the highest in 2019.

So long as it’s of the highest quality, that is.

Include high-quality backlinks as opposed to stuffing your site with low-quality links. Delve deep into your niche and publish content people really care about.

This leads us to our next point in the latest SEO trends…

4. Search Intent

A few years ago, you used to be able to rank on the SERPs by including keywords in your content. This is no longer the case.

Nowadays, Google is better at filtering out content based on what users are searching for. This is all largely due to Google’s RankBrain, which will continue to reign in 2019.

RankBrain is smarter when it comes to interpreting the intent behind searches. It’s better at picking up the context of information on a page and ranking for it.

With all that said, hit the brakes on keyword density. Focus on incorporating the best keywords as naturally as possible.

Most importantly, produce useful and meaningful information people will enjoy reading. After all, the mantra in 2019 for search engine trends is all about quality.

5. Google’s Mobile-First Index

Google is not only looking for the best of the best when it comes to content. In 2018, they debuted their mobile-first index. With this new index, they’ll rank mobile-optimized websites above all else.

If your website is not responsive for mobile devices, get on that as soon as possible. Make sure your site’s structured data is the same for mobile devices and desktops.

You should continue to produce easy-to-read content for mobile users. When you publish videos and images, make sure they resonate well on mobile devices.

Dominate the SERPs with 2019’s SEO Trends

The ways in which websites rank on search engines may be changing. Luckily, there’s still time to go into 2019 with your marketing game on point.

By following these SEO trends, your business will reign on the search engines. But don’t forget about your web design strategy! To make sure your game stays strong, put these web design trends to good use in 2019.

The post 5 Must-Know SEO Trends to Look Out For in 2023 appeared first on Exults Digital Marketing Agency.

With the average small business now spending more than $75,000 a year on digital marketing, spending is only going to go up.

If you’re not constantly updating your digital marketing strategy, you’re going to fall behind. You need to have a strategy that takes into account what your customers want, or you’re going to fall flat on your face.

Here are three things to keep in mind when updating your strategy for 2019.

Stay Social

One of the best tools you have access to as a business owner is all the free advertising you can get on social media. With the help of social media, you can test out ideas with your digital marketing strategy in real time and see real results. Rather than having to guess whether you’ll be able to connect with your audience, make it happen on social media.

With social media, you get the opportunity to make powerful and directly targeted campaigns that work to connect with audiences of all types. Want to make something targeted to working-class women in Toronto? You can do it with social media.

Looking to try out a new flavor of your product in Ohio? Social media helps you figure out what kind of response you’ll get.

Start a Blog

When people use search engines, they’re either looking for a specific product or the answer to a question. When you start a blog, you get the chance to capture both audiences with your writing, offering answers to questions with your products and services as the solution.

When you start a blog, you also get the chance to increase your ranking on search engines. Search engines reward websites with lots of regular updates with higher results than other sites. They look for keyword intent and the context that you use terms in.

They’ll also be looking to match searchers with local results, so mention where you’re located as often as is relevant.

Don’t Give Up On Email

While it might seem slightly outdated, email is still a viable way to connect with your audience and run a promotion. When you maintain email as part of your digital marketing strategy, you connect with the people who’ve opted into what you have to offer.

When you connect with your customers via email, it feels more personal than social media.  Since it means you’ll reach them directly, you need to handle this contact information with care and target customers only with what they care about.

Your Digital Marketing Strategy Is a Moving Target

The metrics for success when it comes to digital marketing are constantly changing. If you’re not ready with a flexible and agile digital marketing strategy, you’re going to fall behind in the dust your competitors create. Use the three methods above but be ready to shift your content at a moment’s notice.

Check out our latest guide to ensure you’re also using best practices with paid advertising.

The post Ring in the New Year: What Your New Digital Marketing Strategy Needs to Look Like in 2023 appeared first on Exults Digital Marketing Agency.

In order to gain lead generation, it is imperative to implement customer reviews on your website for multiple reasons.

If you are hungry for more leads, these five reasons will show you exactly how user-generated content can gain you those leads you’ve been craving.

Increases Brand Trust

It is difficult for consumers to make purchases solely on companies’ promises. Customers have ample places to conduct their business, so why should they give you their money over your competitor down the street?

Customers want to be something other than your company’s guinea pig. They want to purchase a product or a service that they know will get them their money’s worth.

So, how do you ensure that customers trust you? You don’t. Previous customers do.

They do this through their online reviews and testimonials. Reviews show that your products or services work and that your promises are real.

Boosts Online Search Rankings

Search engines are all about their algorithms and coding. However, they know how to promote companies with a humane element, aka reviews.

These reviews show search engines that your company is both trustworthy and legitimate. Your company will receive a higher ranking by proving this to search engines.

Differentiate Your Business From Others

Look at this aspect from an outsider’s point of view. If you were going to hire a personal accountant and narrow your search down to two candidates — one has reviews, and one does not. Who are you most likely going to choose?

The one who has reviews because this conveys a higher sense of professionalism and trust. You want to set yourself apart from your competitors in any way, shape, or form, and online reviews are a great way to do so.

Promotes Relevant Content

Google loves content, there is no surprise there. But having a review or testimonial page on your website makes for great content. This relates to getting a higher search ranking on Google.

The more reviews you have, the more content pages you have. And the more content pages you have, the better you rank on Google, which is just waiting to send your company more leads.

Displays A Human Element

Despite all the technical benefits, having online reviews for your company will show that you care about your customers. Authentic reviews allow you to interact with your customers and thank them for their patronage or apologize for their negative experiences.

You can even use these reviews to steer customers back toward your company if their initial experience wasn’t positive by apologizing and offering to fix their problem.

Online Reviews Are Key For Lead Generation

All in all, having online reviews on your website is vital to your company. Not only will it increase lead generation, but it will also allow you to hear your customer’s feedback.

This can help you to yield a better customer experience, which can drive even more customers to your door. Online reviews are a win-win when it comes to your business.

Are you looking for more advice from digital marketing experts? Take a look at our top tips to learn more.

FAQs

Why are customer reviews important for marketing?

Positive reviews can enhance a company’s social credibility and create favorable impressions on potential customers. Positive reviews can instill trust in your business for potential customers, who may feel more at ease making a purchase knowing that others have had positive experiences.

What are the benefits of responding to customer reviews?

When considering buying something, customers are interested in both customer reviews and the perspective of the business. Responding to reviews can help companies handle negative feedback, establish consumer confidence, improve ratings, and boost sales.

How do positive reviews impact a business?

Positive reviews contribute to establishing trust in a business and its merchandise, potentially leading to a higher chance of customer transactions. Research has indicated that customer feedback significantly influences sales conversion rates.

The post Why Are Reviews Important? The Benefits of Customer Feedback appeared first on Exults Digital Marketing Agency.

Back in 2016, companies spent over $65 billion on SEO alone. That should give you an idea of how important search engine optimization is for an online business to prosper.

But what kind of SEO should you focus on? There’s on-page SEO and off-page SEO. Both are different in style and format, but they both work towards the same goal: driving traffic to your site to gain conversions and profits.

Regardless of whether you choose on-page SEO or off-page SEO, you need to look at the current trends. After all, you might need to improve your website speed to improve your SEO ratings. But what’s the difference between the two?

If you’re ready to learn more, read on.

What is Off-Page SEO?

This type of SEO’s focus is increasing your domain authority with the use of other website links. The biggest factor affecting this SEO type is the quantity and quality of backlinks to your website. In recent years, people now realize that it’s more important to focus on the latter instead.

What this means is that off-site SEO should make shareable content. This improves your chances of earning those valuable links and improving your entire campaign. After all, your competitors’ domain authority can dictate the number of good links you need to surpass them.

Don’t believe some of the things you heard–buying links is never beneficial. There was once a time where it was, but now Google penalizes this practice. After all, this type of rank manipulation technique doesn’t give any value to anyone searching using the keywords you use.

It’s important to avoid companies that offer link directories that only aim to increase their clients’ domain authority. Always remember that quality will always win out on the end.

What is On-Page SEO?

This type of SEO focuses on optimizing your website’s components. These factors affect your search engine rankings. With Google getting around 90% of the search engine market, most people optimize using this company’s algorithms in mind.

The biggest factors include fast-loading pages or general website speed. The search engine aims to help their users to find answers as fast as they can. Optimizing for load speed ensures that your customers get a good experience–resulting in higher search rankings.

Another thing you need to pay attention to is your content. Your pages should contain useful information for your potential audience. If they use specific search words, your page should give them what they’re looking for.

Your content should give value to your end users while making it easy to read. Google’s algorithm measures your pages’ usefulness and relevance. Invest and reap the benefits.

On-Page SEO or Off-Page SEO: What’s the Better Choice?

It’s not about choosing which is better among off-page SEO and on-page SEO.

It’s always great to use these two types together to ensure that your search engine rankings improve. But if you need to focus on something first, go for on-site SEO before your off-site SEO.

On-site SEO helps set the foundation to ensure that you gain more visibility. If you need more help with your SEO campaign, contact us today. We’re a full-service agency that specializes in SEO and other disciplines that will help make your website flourish.

The post On-Page SEO vs. Off-Page SEO: What You Need to Know appeared first on Exults Digital Marketing Agency.

If so, you know how hard it can be to stay up to date. Missing an update may mean that your website’s ranking starts to fall.

If you’re not keeping up, now is the time to start. But knowing all the updates can be difficult to do on your own.

Lucky for you, we’ve written a short guide to help you know the SEO trends of 2018. Read on for the top 5.

1. Voice Search: The Newest Search Trend

One new search trend is the option for users to do a voice search. While this is a new trend, it’s one that is becoming quite popular.

In fact, 1 in 5 online searches comes from a voice search. This is astonishing because voice search came out 10 years ago.

Searches that come this way are more conversational. This means you should start optimizing some pages to the way people ask questions.

This also means that you can’t rely on keywords alone. While they are still valuable, you should focus some of those efforts on voice.

2. Site Speed: The One We Knew Was Coming

For some time, experts have expected Google the make site speed an important factor in SEO. This year they made it official.

You have to be able to make your site work quick. While this is important for SEO, it’s also important for your users. Nobody wants to stay on a slow site.

3. Video Seach: The Search of the Future

Experts also expected video search to be a new factor in SEO. Predictions say that this aspect of SEO will continue to grow in importance.

In fact, by 2021, over 80 percent of consumer traffic will be video content. That far surpasses any other type of content.

Part of this is because YouTube continues to grow, and at the moment, it is the second largest search engine. Google owns the company, so this may be why Google is emphasizing this.

Video content is a great way to show your knowledge off. If your site isn’t taking advantage of this format, you’ll need to do so soon.

4. Long Form Content: No Suprise Here

Although video content is growing, Google search continues to reward long-form content. Users also tend to like long-form content over any other kind.

Long-form also tends to have more information than shorter articles do. Because of this, there’s a good chance other websites will link to your long-form content.

This content has to be more than long though. It also needs to have great SEO, and because it is longer, you have more opportunities to include keywords. Make sure to begin doing this soon.

Looking for More About the SEO trends of 2018?

Are you looking for more about the SEO trends of 2018? Check out our SEO blog for more information.

Doing SEO and online marketing on your own can be difficult. If you’re searching for a professional service to help, please give us a call at 866-999-4736 or request a quote from us on our website.

The post Top 4 Standout SEO Trends of 2023 appeared first on Exults Digital Marketing Agency.

That’s right. People have shorter attention spans than goldfish.

If you want to catch someone’s attention and keep them on your website, you need to do it fast. That’s why your WordPress performance speed is so important. A slow website will negatively impact the success of your business.

Keep reading to learn why your website has to be fast and how to speed it up if it’s not there yet.

The Importance of Website Speed

Your website has to be quick. If it doesn’t load fast enough, you’re not going to hold a visitor’s attention, and they’ll go find what they need somewhere else. Take a look at how your website speed affects the rest of your business.

1. Speed Gives a Good First Impression

People who visit your website for the first time will judge your business based off the speed. If it’s fast, there’s a good chance they’ll think you’re professional and trustworthy.

If your website is too slow, a visitor may think it’s unsafe. Most people won’t stick around to give you the benefit of a doubt.

2. Speed Either Kills or Wins Conversions

Over 40% of internet users will leave your website it if takes longer than three seconds to load. That percentage may not seem very high at first, but take a look at this example.

Let’s say you have 500,000 people who visit your website every month. If you’re losing 40% of those people, you’re missing out on 200,000 potential customers. That’s too large a number to ignore.

3. Speed Impacts Your Google Ranking

Google wants to be fast, and they look at your website’s load speed when they rank you. While this isn’t as important as your relevance and authority, it still plays a part. That means you should be focusing on it too.

How to Improve Your WordPress Performance Speed

There’s a number of things you can do to improve the overall loading speed of your website. One of the first things you should focus on is good hosting. This means staying away from shared hosting. Though it may seem like a good idea first, shared hosting makes your website slower and subject to down times.

So if you want a fast website, start by getting reputable hosting services.

Of course, if you already have solid hosting services, there are many other strategies you can use to increase your speed. Take a look at some of these options below.

• Choose a lightweight, fast website theme
• Use caching plugins
• Use a CDN (content developing network)
• Optimize your images
• Optimize your WordPress database
• Disable any hotlinks
• Disable trackbacks and pingbacks

These are just a few of the options you can use to speed up your website loading time. But any one of these strategies will make your website faster.

Your Website Speed Equals Your Business Success

Customers like fast websites. In fact, your website takes too long to load, there’s a good chance they’ll think you’re untrustworthy and find what they need somewhere else. The speed of your website impacts the success of your business, so it’s not something you should ever ignore.

Looking for some other ways to improve your WordPress performance? Check out this article to learn more about making a mobile-friendly website.

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