Understanding AI in Legal Marketing

Before diving into the specifics of ChatGPT, Gemini, and Claude, it’s essential to understand the role of AI in legal marketing. Legal marketing involves various activities aimed at promoting law firms and their services to attract and retain clients. This includes content marketing, search engine optimization (SEO), social media management, email marketing, and more. AI can streamline these processes by automating repetitive tasks, analyzing vast amounts of data, and providing insights to optimize marketing strategies.

ChatGPT: Enhancing Content Creation and Client Interaction

Overview

ChatGPT, developed by OpenAI, is a powerful language model that uses deep learning techniques to understand and generate human-like text. It excels in creating high-quality content, answering queries, and engaging in meaningful conversations.

Capabilities in Legal Marketing

1. Content Creation: ChatGPT can generate blog posts, articles, social media updates, and other written content tailored to the legal industry. It can produce content that is informative, engaging, and optimized for SEO.
2. Client Interaction: ChatGPT can be integrated into a law firm’s website or client portal to provide instant responses to common queries. This improves client engagement and satisfaction by offering timely and accurate information.
3. Legal Research and Writing: ChatGPT can assist in drafting legal documents, memos, and research summaries, saving time for legal professionals and ensuring consistency and accuracy.

Case Study: Hypothetical Scenario

Imagine a law firm specializing in personal injury cases. The firm decides to use ChatGPT to enhance its content marketing strategy. By leveraging ChatGPT, the firm can:

• Generate Weekly Blog Posts: ChatGPT creates well-researched blog posts on topics like “What to Do After a Car Accident” or “Understanding Personal Injury Claims,” helping the firm attract potential clients searching for legal advice online.
• Improve SEO: By generating keyword-optimized content, ChatGPT helps the firm rank higher in search engine results, driving more organic traffic to its website.
• Enhance Client Interaction: ChatGPT-powered chatbots on the firm’s website provide instant answers to common questions, such as “How do I file a personal injury claim?” or “What compensation can I expect?” This improves client engagement and frees up staff time for more complex tasks.

Gemini: Advanced AI for Predictive Analytics and Personalization

Overview

Gemini, developed by Google, is an AI tool that offers advanced predictive analytics and personalized content recommendations. It leverages machine learning algorithms to analyze user behavior and predict future trends.

Capabilities in Legal Marketing

1. Predictive Analytics: Gemini can analyze past client interactions, website traffic, and other data to predict future trends. This allows law firms to proactively adjust their marketing strategies based on data-driven insights.
2. Personalized Marketing: Gemini can tailor marketing messages and content to individual users based on their preferences and behavior. This personalization enhances client engagement and conversion rates.
3. SEO and Content Optimization: By analyzing search trends and user behavior, Gemini can provide insights into which keywords and topics are most likely to drive traffic and engagement.

Case Study: Hypothetical Scenario

Consider a law firm specializing in corporate law. The firm uses Gemini to enhance its marketing strategy in the following ways:

• Predict Future Trends: Gemini analyzes data from past client interactions and identifies a growing interest in topics related to mergers and acquisitions. The firm adjusts its content strategy to focus more on these topics, attracting new clients interested in M&A services.
• Personalize Client Communication: Gemini tailors email marketing campaigns to individual clients based on their previous interactions with the firm. Clients receive personalized content that addresses their specific needs and interests, improving engagement and conversion rates.
• Optimize Content for SEO: Gemini provides insights into the most effective keywords and topics for the firm’s blog posts and website content. This helps the firm create content that ranks higher in search engine results, driving more organic traffic to its site.

Claude: Ethical AI for Enhanced Client Trust and Engagement

Overview

Claude, developed by Anthropic, is an AI tool focused on ethical AI usage and advanced natural language processing. It is designed to create content that is not only SEO-friendly but also ethical and user-focused.

Capabilities in Legal Marketing

1. Ethical Content Creation: Claude ensures that all content adheres to ethical guidelines, enhancing the firm’s reputation and building client trust.
2. Advanced Natural Language Understanding: Claude’s sophisticated language processing capabilities allow it to create highly relevant and engaging content for clients.
3. User-Centric Content: Claude focuses on providing valuable and informative content that meets the needs of clients, improving overall client satisfaction and engagement.

Case Study: Hypothetical Scenario

Imagine a law firm specializing in family law. The firm uses Claude to enhance its marketing efforts:

• Create Ethical Content: Claude generates blog posts and articles on sensitive topics like divorce and child custody, ensuring that all content is respectful and ethically sound. This helps build the firm’s reputation as a trusted and ethical provider of legal services.
• Engage Clients with Relevant Content: Claude’s advanced natural language processing capabilities allow it to create content that addresses the specific needs and concerns of clients, improving engagement and satisfaction.
• Enhance Client Trust: By consistently producing ethical and user-focused content, Claude helps the firm build trust with current and potential clients, leading to increased client retention and referrals.

Comparing ChatGPT, Gemini, and Claude

To better understand how these AI tools can enhance legal marketing strategies, let’s compare their key features and capabilities:

Hypothetical Scenarios: Maximizing the Benefits of AI Tools in Legal Marketing

To illustrate how ChatGPT, Gemini, and Claude can be used effectively in legal marketing, let’s consider a few hypothetical scenarios:

Scenario 1: Enhancing Client Engagement for a Personal Injury Law Firm

A personal injury law firm wants to improve its client engagement and online presence. By leveraging ChatGPT, Gemini, and Claude, the firm can:

• ChatGPT: Implement a chatbot on their website to answer common client queries, provide instant responses, and generate informative blog posts on personal injury topics.
• Gemini: Use predictive analytics to identify trending topics and tailor email marketing campaigns to individual clients based on their past interactions.
• Claude: Ensure all content generated is ethical and user-focused, building trust with clients and enhancing the firm’s reputation.

Scenario 2: Boosting SEO for a Corporate Law Firm

A corporate law firm aims to improve its search engine rankings and drive more traffic to its website. By integrating ChatGPT, Gemini, and Claude, the firm can:

• ChatGPT: Generate keyword-optimized content for their blog and website, improving SEO and driving organic traffic.
• Gemini: Analyze search trends and user behavior to identify the most effective keywords and topics for content creation.
• Claude: Produce ethical, high-quality content that addresses the specific needs of corporate clients, enhancing engagement and satisfaction.

Scenario 3: Personalizing Marketing Campaigns for a Family Law Firm

A family law firm wants to personalize its marketing campaigns to better connect with potential clients. By utilizing ChatGPT, Gemini, and Claude, the firm can:

• ChatGPT: Create personalized blog posts and social media updates that resonate with the firm’s target audience.
• Gemini: Tailor email marketing campaigns to individual clients based on their preferences and past interactions, increasing engagement and conversion rates.
• Claude: Ensure all content is ethical and user-centric, building trust with clients and enhancing the firm’s reputation.

Embracing AI in Legal Marketing

The integration of AI tools like ChatGPT, Gemini, and Claude can significantly enhance marketing strategies for law firms. Each AI tool offers unique features and capabilities that cater to the specific needs of legal marketing, from content creation and SEO to client engagement and predictive analytics. By leveraging these tools, law firms can improve their online presence, attract more clients, and drive business growth.

ChatGPT excels in content creation and client interaction, making it ideal for generating high-quality, SEO-optimized content and improving client engagement. Gemini offers advanced predictive analytics and personalized marketing capabilities, helping law firms tailor their marketing strategies based on data-driven insights. Claude focuses on ethical content creation and advanced natural language understanding, ensuring all content is user-centric and adheres to ethical guidelines.

By choosing the right AI tool, law firms can address specific marketing challenges and opportunities, enhancing their overall strategy and achieving better results. Here’s a summary of how each AI tool can be utilized in legal marketing:

ChatGPT: Enhancing Content and Client Interaction

• Content Creation: Generate high-quality, SEO-optimized blog posts, articles, and social media updates.
• Client Interaction: Implement AI-powered chatbots to provide instant responses to client queries, improving engagement and satisfaction.
• Legal Research and Writing: Assist in drafting legal documents, memos, and research summaries, ensuring consistency and accuracy.

Gemini: Advanced Analytics and Personalization

• Predictive Analytics: Analyze past client interactions and website traffic to predict future trends and adjust marketing strategies.
• Personalized Marketing: Tailor marketing messages and content to individual users based on their preferences and behavior, enhancing engagement and conversion rates.
• SEO and Content Optimization: Provide insights into effective keywords and topics, optimizing content for better search engine rankings.

Claude: Ethical and User-Centric Content

• Ethical Content Creation: Ensure all content adheres to ethical guidelines, building trust and enhancing the firm’s reputation.
• Advanced Natural Language Understanding: Create highly relevant and engaging content that addresses the specific needs of clients.
• User-Centric Content: Focus on providing valuable and informative content, improving overall client satisfaction and engagement.

Implementing AI in Legal Marketing: Practical Steps

To effectively integrate AI tools like ChatGPT, Gemini, and Claude into your legal marketing strategy, follow these practical steps:

1. Identify Your Goals: Determine the specific objectives you want to achieve with AI, such as improving SEO, enhancing client engagement, or personalizing marketing campaigns.
2. Choose the Right AI Tool: Select the AI tool that best aligns with your goals. For content creation and client interaction, consider ChatGPT. For predictive analytics and personalization, Gemini is a strong choice. For ethical and user-centric content, Claude is ideal.
3. Integrate AI into Your Workflow: Implement the chosen AI tool into your existing marketing processes. This may involve integrating chatbots into your website, using AI-generated content for your blog, or leveraging predictive analytics for strategic decision-making.
4. Monitor and Adjust: Continuously monitor the performance of the AI tool and make adjustments as needed. Use analytics and feedback to refine your strategies and ensure optimal results.
5. Train Your Team: Ensure your marketing team is trained on how to use the AI tools effectively. Provide ongoing education and support to keep your team up-to-date with the latest AI advancements.

Case Study Recap: Practical Applications

To recap the hypothetical scenarios discussed earlier:

1. Personal Injury Law Firm:
   • ChatGPT: Generate informative blog posts and improve client interaction with chatbots.
   • Gemini: Predict trending topics and tailor email campaigns.
   • Claude: Create ethical content that builds trust.
2. Corporate Law Firm:
   • ChatGPT: Produce keyword-optimized content for SEO.
   • Gemini: Analyze search trends for content optimization.
   • Claude: Ensure high-quality, ethical content.
3. Family Law Firm:
   • ChatGPT: Create personalized blog posts and social media updates.
   • Gemini: Tailor email marketing campaigns to individual clients.
   • Claude: Focus on ethical and user-centric content.

Harnessing the Future of Legal Marketing

As AI continues to evolve, its role in legal marketing will only grow. Law firms that embrace AI tools like ChatGPT, Gemini, and Claude will be better positioned to navigate the digital landscape, attract and retain clients, and drive business growth. By leveraging the unique capabilities of these AI tools, law firms can enhance their marketing strategies, improve client engagement, and achieve measurable results.

Don’t fall behind as AI transforms the digital marketing landscape. Contact Exults at 1- 866-999-4736 to request a quote and discover how our AI consulting services can help your law firm thrive in the digital age. From custom websites to AI-driven marketing strategies, Exults is here to assist with all your digital marketing needs.

For more information and to explore our full range of services, visit Exults Digital Marketing Agency.

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The reality is that your law firm needs more leads and more clients…Now. But your marketing may have been put on the back burner. Whether your law firm has been busy keeping up with caseloads or simply focused on other efforts, it’s hard to bring in high-quality leads without a strong online presence.

Regardless of whatever has been holding you and your law firm back, now is the time to cut the excuses and come face to face with reality.

You need more clients to survive. The quickest way to infuse more leads and ultimately more clients is to create an ad budget for your law firm and launch an effective ad campaign (or call Exults for help). 

If you plan on DIY-ing your digital marketing budget, your first question is likely…Where do I start? First, focus on building an advertising budget before executing the plan. 

Want to set up your law firm’s ad campaigns right the first time? Let’s start the conversation to build out a plan.

Why Your Law Firm Needs To Create An Ad Budget

In the world of advertising, there is no one definite answer to finding the perfect ad combo.

With continually changing algorithms, user behavior, and popular platforms, it can be a full-time job to set up and operate an ad campaign. Beyond the time it takes to run ads on your own, the biggest issue we see with law firms is that they do not create an ad budget before they press “publish”. 

As a result, these campaigns usually run up costs, produce leads that you may not actually want, and bring more headaches than profitable clients. If you’re spending most of your budget on social media advertising, it may not actually be your best strategy. Creating an ad budget can relieve some of your stress and set you up for future success.

But what is an ad budget? An ad budget simply allows you to track how much you’re willing to spend for each lead (i.e. your cost per lead).

5 Steps To Create An Ad Budget For Your Law Firm

To avoid the common mistakes of running ads, it’s important to create an ad budget for your law firm. There are 5 things you can do to create that and set you up for future advertising success. 

1. Determine Your Law Firm’s Expenses

First, you need to have a firm understanding of your law firm’s expenses. Consider the following expense categories:

• Case-Related. Evaluate court filing fees, medical record expenses, lab fees, travel expenses, witness fees, etc. While these expenses may be passed through to the client, they may impact your immediate cash flow. 
• Insurance. The last thing that you want to be hit with is a malpractice suit against you or your practice. Malpractice premiums are a necessary evil.
• Technology. From the computers you use to run your practice to storage, cyber security services, and general IT, your technology budget can eat up a decent chunk of your total expenses. 
• Subscriptions. Your firm requires you to have several subscriptions that can range from MCLE subscriptions to legal research to bar association memberships. 
• Office. Even though work-from-home has made many law firms mobile, your firm may still require an office. Don’t neglect the rent and everything that keeps your office running smoothly. 
• Personnel. Beyond salaries, you also need to consider benefits, continuing education, and training for every employee. 
• Miscellaneous. Don’t forget about the random expenses that are hard to pinpoint or anticipate, like client gifts, travel, bonuses, etc. 

The goal here is to see where your money is currently going and where there are opportunities to trim your expenses. Planning around an accurate budget is key for law firms of any size. Especially as your law firm scales up, changes, or acquires new partners, you should track where every cent is being spent to find gaps, tighten them up, and use those funds to develop a solid digital strategy.

P.S. You may have noticed that we didn’t include marketing in this general list of expenses, and that was intentional. We’ll get into that in step #3.  

2. Review Your Settlement Forecast

Once you know where your law firm’s money is going, review your settlement forecast. If you don’t have a settlement forecast yet, gather the following information for each case:

• Name
• Stage
• Type
• Settlement date
• Settlement amount or your fees

This will produce a good inventory of where you are currently. But then you want to compile that data into a couple of different viewpoints, like cases by:

• Type
• Settlement amounts (set broad categories – low, medium, high)
• Date

Once you have your settlement forecast, identify your monthly or annual revenue goals. The viewpoints you just created will help you discover where you are, what areas you need to focus on, and how quickly you need to implement ads to support your firm. Then compare where you currently are revenue-wise to your revenue goals. You want to see where the settlement gap is. Some great questions to ask when you’re comparing those 2 numbers include: 

• Why aren’t you reaching your goals right now? 
• Where did you come up with your settlement goals? And are they realistic? Do you need to adjust them? 
• What happens if you don’t meet your goals?

Then, review how you currently attract, nurture, and close leads into clients. 

Are you conducting the necessary activities to fill, maintain, and close your sales pipeline? For example, if you need to sign an engagement letter with an average of 5 clients at an average settlement of $20,000 and your average close rate for discovery calls is 40%, then you know you need to talk to 12-13 prospects per month. 

Don’t forget about seasonality! Know your low and high seasons for your business. This will help you to anticipate potential settlements. 

3. Define Your Law Firm’s Marketing Investment

More than a third of potential clients start their attorney search online, which makes digital ad management essential. But there’s more to setting up ads than you’d think. This is because ad management is similar to turning on and off a fire hose. Once you put a budget behind it, you get leads. But once you turn it off or press pause, your lead flow dries up immediately. We want to ensure that you’re building a marketing funnel that continues to feed your business regardless of whether ads are running.  

That’s why we recommend looking at your entire law firm’s marketing investment. 

Moreover, go beyond what you think marketing is and explore all possibilities. 

Law Firm Digital Marketing

Start by evaluating whether you need to create or revamp your website. In this day and age, your clients will Google you and evaluate your credibility based on your site. That’s why you need a solid law firm digital marketing strategy to generate the leads you need. 

At Exults, we help law firms like you on:

• Designing beautiful, user-friendly, and effective websites
• Optimizing those websites for search engines (Google, Bing, Yahoo, etc.)
• Sharing your firm’s value on social media
• Driving traffic through paid advertising
• Following up with those leads with retargeting
• Promoting the work you’ve done in public forums

If it touches the Internet, we can take care of it for your firm and drive the results you need. 

Still managing your own marketing efforts? It may be the time to outsource while you fulfill your settlement forecast. Explore Exults today.

Law Firm Traditional Marketing

Even though digital marketing seems like the only lead generation solution available, do not neglect some law firm traditional marketing tactics, including:

• Billboards. Offline, billboards account for about 13% of leads for law firms and attorneys. Especially for personal injury and accident attorneys, billboards have about the same impact as display ads. 

• TV advertising. How often do you have the TV on around you without even noticing? You may choose not to turn on a TV all day and still hear an advertisement or 2. Aside from having TVs at home, many people also find TVs in public places like the local health clinic, corporate offices, gyms, and restaurants. TV ads have a habit of sticking in an audience’s head, even when they aren’t completely aware of it. This is likely why just over a quarter of leads for law firms come from TV advertisements. (CallRail) 

• Radio advertising. What’s important to understand about radio advertising is that its meaning has changed over the years. Radio ads no longer refer solely to those that come on in between breaks or DJ sets. Several streaming services that play podcasts, music, audiobooks, etc. also use radio ads. Oftentimes, getting the “ad-free” version of anything costs extra, which plenty of people avoid. This is probably why radio ads account for 13% of leads for law firms alone (CallRail).

• Public relations. How does your law firm get out a specific message or otherwise share big news with the public? The way your firm shares important announcements, promotes services or gets a main message out to the media is the purpose of your public relations communications. Because this is a time-consuming marketing tool, many law firms hire a PR or digital marketing agency (like Exults) to take care of this for them.

• Reputation management. If your law firm’s public relations team is how you get your messaging out, then your reputation management is how you handle other people’s opinions and criticism. This is critical as most people (87%) of consumers read online reviews before deciding to work with a business. This includes responding to feedback online, attempting to resolve negative reviews, and maintaining your law firm’s brand and reputation.  

• Brand development. The more consistent your brand is, the more likely you are to have the brand recognition you need to attract high-quality leads. Developing your law firm’s brand for growth includes addressing the quality and consistency of your logo, website design, copy, messaging, and visuals like videos, graphics, fonts, and colors.

• Print advertising. Next to TV ads, print ads make up 22% of lead generation results for law firms (Small Biz Trends). Again, ensure your print ads are as sharp and informative as your digital ads are for the sake of your brand’s consistency. The last thing you want is to confuse your audience about who you are and what you do.

While many of these strategies will funnel back into your digital plan, there may be a missed opportunity if you sleep on tactics. If you’re not quite sure where to start, it’s important to speak with a marketing expert who can guide you on what to focus on first. They’ll start by asking similar questions that we’ve already discussed in this article like: 

• What is your settlement forecast?
• What are your revenue goals?
• Who is your target client?
• How are you currently generating leads?

Ready to experience the results driven by Exults? Contact us for a custom quote today! 

4. Find The Gap In Your Marketing & Settlement Efforts 

Next, it’s important to search for the gap in your marketing and settlement efforts. Every law firm and business has some. This will help you and any other marketing provider you work with create a strategy that will sustain your business growth. 

Don’t know where to start? Try looking at these areas:

Awareness 

Consistent brand awareness can boost your revenue by up to 33%! Your audience may not know that you exist or that you solve a problem they didn’t know they had. Make them aware of your law firm and the problems you solve for them. Here are some quick questions to ask yourself to see if you need to fill the awareness gap:

• Do you have a brand (i.e. name, core message, logo, colors, etc.)?
• Do you have a website?
• Can prospective clients find your website?
• Do you have social media pages? 

The more consistent your brand is across the board, the less you have to try to make it memorable. The idea here is to have a steady overall look, feel, tone, and attitude that is unique and unmistakable to your brand.

Engagement

Prospects know you exist but they may have not connected with you. Move the client relationship forward with an engagement campaign. This could include:

• Convincing them to reach out to you via the contact form, email, or phone number
• Signing up for your email newsletter
• Reading a recent blog you published
• Following you on social media 

Ask what results you would like to see from a marketing campaign. If your dream is to grow your social media account(s) to 5,000 followers, write it down and ask about its feasibility as you shop for a marketing partner. Pay attention to how each agency answers the question and if what they’re saying sounds overpromising or too good to be true. You will want to be on high alert for anyone who promises to “make you go viral” or suggests that you buy your followers to reach your goal. 

Conversion

Have a great conversation with a prospect but end up ghosted? Follow up with them to get the ball rolling again. Many companies struggle to keep their audience engaged. According to Business of Apps, 77% of new app customers are lost by the third day. When you apply this methodology to your law firm, follow-up and re-engagement are essential to closing a client. You want to avoid them forgetting about working with you or moving on to a competitor. 

Retention

Working with a client once and never seeing them again? That may work for your firm, but retention could also mean getting referrals from your previous clients. 

Each of these areas requires a different ad strategy and may impact your overall ad budget. So it’s important to identify at least one area you want to focus on. 

If you need to work on each area, an ads partner like Exults can help you build different campaigns that build on top of each other. This makes a clean experience for your prospects. 

5. Find An Ads Partner To Drive Results

Lastly, you want to find an expert who can operate your ads for you. Not all ads are treated the same. Social media, Google, Bing, billboards, radio, TV ads, etc., are all created, written, and executed differently. This is why it helps to start by connecting with an ads partner that is equipped to drive results for your law firm, like Exults. 

Your advertising partner will take your ad budget, distribute it among the different mediums, create the ad copy and target keywords, and manage your budget so that you get the lowest cost per click possible. 

Exults takes all the information you’ve collected in the first 4 steps to develop a campaign strategy that will scale your firm how you want. All you have to do is engage with the leads we produce for you and close business with them. It’s a formula we’ve implemented for hundreds of law firms and businesses over the last 19+ years.

Advertising Frequently Asked Questions

Check out the following answers to our most frequently asked questions:

What Is A Law Firm Ad Budget? 

It may appear like your law firm’s ad budget goes to one place or platform, therefore, it should be easy to see what you spend your money on. 

However, there are typically several people who specialize in various areas of marketing working together to make your campaigns work for your law firm. This means that your law firm’s ad budget may go into general “marketing” but includes covering the costs of graphic design, audience research, messaging, copywriting, development, etc. This is important to keep in mind as you financially plan for the future of your firm.

Where Can A Law Firm Place Ads? 

When you hear “ads”, you may only think of the traditional pay-per-click advertising found on search engines like Google. But it can be so much more than that. The key is to find placement locations where your target client will be hanging out. Think beyond PPC, and explore:

• Social media 
• Billboards
• Radio
• Television
• External blogs
• Podcasts

With plenty of various outlets to choose from, this is why it’s vital to assess the needs and goals of your law firm. You want to put your marketing budget into a portfolio of advertising efforts that will yield optimal results. As you continue to focus on your business, your ads also work for you constantly to… 

• Increase your leads 
• Bring higher-quality leads
• Free up the phone for clients closer to converting 
• Talk about who you are and what you specialize in without having to lift a finger
• Bring leads directly to your website instead of your competitors
• Streamline your sales process for you by answering questions, providing contact information, etc.

Again, many formulas have the potential to work for a law firm’s marketing efforts. This is even more reason to have a dedicated team working on your marketing even when you don’t have the time, know-how, or resources to do it yourself.

Should I Put My Entire Marketing Budget Into Advertising? 

If you need quick lead generation, advertising will direct those prospective clients to your website. But in the long run, you want a well-balanced marketing strategy that includes SEO and advertising. Strategize with Exults to see the right marketing matrix for your law firm. 

Is SEO Or PPC Better? 

Choosing to focus on search engine optimization (SEO) versus pay-per-click advertising (PPC) depends on the goals of your law firm’s digital marketing strategies. Long-term brand recognition works well with a sound SEO strategy that has room to adjust and change as needed to achieve maximum results.

However, if you have more short-term goals like increasing website traffic, social media engagement, etc., PPC advertising will be the better tool to give you those results. The most popular PPC ads include:

• Display banner ads
• Embedded video
• In-app advertising
• Native advertising content (sponsored content)
• Pop-up ads in a website or app
• Text-based search engine results (SERPs)
• Video ad within a video (for example, on YouTube)

Is It Ethical For An Attorney To Advertise?

Yes, as long as they are speaking to their audience in general. Lawyers and law firms may advertise as long as they are not calling anyone out in particular. According to the American Bar Association (ABA) Rule 7.3 regarding Solicitation of Clients, it’s simply best to advertise legal services to an entire group rather than single someone out who may or may not need it.

Want To Drive More Business To Your Law Firm?

We’re here to make money for you. When you work with Exults, you have a new ad experience. We provide the reality of your campaigns with metrics that actually mean something to your business so that you’re able to make informed decisions moving forward. 

Your law firm is waiting. It’s time to start the conversation and get a custom quote today.

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