Fun facts aside, this projection isn’t really surprising (at least not to us). Not only are consumer eyeballs migrating away from cable TV to digital mediums like smartphones, streaming services, and social media networks, but television cannot compete with digital ads in multiple categories.

Let’s not jump ahead, though.

Exults Projections About TV Advertising

Diving more into expectations regarding future TV advertising, the following are 5 predictions you should know about.

Industries Matter

The top industries advertising on national U.S. broadcast and cable TV:

• Consumer Packaged Goods
• Pharmaceuticals (the United States and New Zealand are the only countries that allow this type of advertising)
• Media and Entertainment
• Insurance
• Technology

The top industries advertising locally on broadcast and cable TV:

• Automotive
• Communications
• Legal Services

If your business falls under any one of these categories, you may want to consider whether TV advertising can help your business scale up.

Streaming Platforms Will Grow

Ad spending on streaming platforms is projected to jump to $40.9 billion by 2027, a 63% increase from 2023. Most live TV viewers are 65 years or older. This is largely because younger demographics don’t pay for cable TV services. Instead, they rely on streaming services for their TV entertainment.

Storytelling Wins

Traditional TV has the most success with storytelling ads. For large and small companies, storytelling is a vital advertising tool. This type of ad resonates with viewers because it helps them connect with a particular brand on a human level, increasing trust. The more an audience trusts a brand, the more likely they are to make a purchase.

Political Ads Will Dominate

Political ad spending is expected to reach $15.9 billion in 2024. Most businesses want to stay out of politics. However, as the U.S. approaches another political campaign season, it’s important to plan your digital marketing strategies with those ads in mind. This is especially true if your business is heavily impacted by global and/or national events.  

If you’re in construction, for example, your business may feel the ups and downs due to an increase in international taxes and fees for foreign materials like aluminum and steel. If these are materials you use every day that are essential to your business, it’s important to consider what it means by asking questions like…

Do I need to adjust my brand’s main messaging, tone, and voice for future ads?

Should I use more left or right-wing channels to reach my ideal audience?

How will others view my business if I were to advertise during campaign season?

Is now the time to use TV advertising to stand out from the noise? 

Regardless of what you choose, remember that there will be more content published for politically charged ads, meaning more competition to reach the top of search results.

Unsure about how any of this applies to your business? Talk to Exults about the best digital marketing strategy for your business. 

Overview Of TV Advertising For Businesses

TV advertising (like print) isn’t completely dead. And if you use it the right way, it can result in a good number of customer conversions. For this blog, we define “TV advertising” as promoting a product or service through commercials or sponsored content on cable, satellite, or streaming services. 

TV Advertising Costs

The cost of TV advertising varies depending on whether you’re thinking local or national. On the local level, cost will also depend on the exact area you are hoping to target. Overall, you’re looking at spending a few hundred to a few thousand dollars per local ad. Nationally, you can expect to spend about $350,000 for a 30-second spot, and primetime slots can reach up to the millions.

Pros Of TV Advertising

While digital advertising is huge for marketing strategies, television ads do have their perks.

Reach A Broad Audience 

In addition to digital marketing, TV advertising can help you reach an older audience who may not be on social media or streaming services. This can be especially helpful to know if your target audience leans on the more mature side – a solid strategy for advertising packaged goods, insurance, legal services, and pharmaceuticals.

Increase Brand Authority

Look, you’re on TV! Now, people can not only recognize you when your brand appears in front of them, but it can build your credibility as a business. This is an essential part of the marketing process to keep your consumers engaged and looking up to you as an authority figure in your respected industry.

Spread Brand Awareness

As your business and brand become more recognizable, you’re able to build an authority-type relationship with your audience. Again, this is hugely important for businesses wanting to establish a trusting relationship with their ideal customer. Remain consistent with your messaging to ensure your marketing efforts stick.

Want to include TV advertising in your marketing strategy? Call Exults today.

Projections About Digital Ads

5 predictions about digital advertising you should know more about.

Intent Is Key

46% of Google searches have local intent. We’ve discussed the importance of using local SEO to attract more customers and scale your business. And, until words and phrases like “near me” or “nearby” remain popular, local SEO isn’t going anywhere. When improving your business’s online visibility, local SEO needs to be part of your digital marketing plans.

Ad Budgets Will Be Spent Here

Nearly 70% of global advertising revenue goes to digital platforms. In conjunction with fewer people using cable, most searches are conducted online through mobile devices. Now more than ever before, people expect to be able to find answers and solutions instantly when searching online. If you’ve fallen behind in growing your digital presence, partner with a digital marketing agency to get your SEO back on track.

Social Media Advertising Will Grow

40% of young people prefer to use TikTok and Instagram for search rather than Google. If you haven’t started building a social media strategy for your business, you must consider digital marketing’s ever-shifting landscape. Optimizing your content for Google is one strategy. Optimizing content for emerging markets and social media platforms is another. Either way, tailoring your content to the platforms your audience is on most is essential for online marketing growth.

Talk to Exults today about SEO, social media marketing, and other digital marketing solutions.

Consider Voice-Enabled Search

50% of the U.S. population uses voice-enabled search each day. As technology improves, other features like AI, photo search, and voice-enabled searches are also becoming common practices among younger generations. As voice-to-text searches increase, they may influence keywords and search terms, search volume, and local SEO results.

Digital Advertising Summary

The problem for TV though is that digital ads have all those same perks, plus wayyyy more. First, we’ll review the cost of digital advertising.

The Cost Of Digital Ads

Because digital advertising spans multiple platforms and channels, it’s tough to determine a reasonable price range for them. However, they’re almost always a more cost-effective way to market your business.

A Cost-Effective Solution

When you’re focused on spreading the word of your business’s message far and wide, having more budget-friendly advertising options helps. This is where digital advertising rules. According to WebFX, the average cost of a digital marketing campaign is between $1,250 to $10,000 per month. Sure, it’s a wide range but you can do much more than you may think when you prioritize your digital marketing goals.

Precise Targeting

There are all sorts of potential customers online. Which makes reaching them feel challenging. But with digital advertising, you have access (with user permission) to regularly tracked data that can pinpoint who engages with your brand the most. This data can also reveal a ton of other valuable insights like age range, political views, occupation, and beyond. You can then use this information to refine your ad targeting and focus on the customers you want to acquire most.

Enhanced Accessibility

Just about everyone is online. Long gone are the days of entire families sharing a single PC in a designated room in their house. From tablets and smartphones to high-tech watches and more, accessing the internet is easier now than ever. You can even watch a movie on your phone while you’re in the shower! Because online use is so common, digital advertising is increasingly available to both large and small businesses.

The Preciseness Of Digital Ads

What’s amazing about the technology is you are now able to dial in your advertising to be precise, targeted, and efficient. Let’s take a look at a couple of examples of how you can use digital ads to reach your target audience.

How Targeted Facebook Ads Can Be

Facebook or Meta is a great tool to use to laser-focus on a specific goal. Let’s pretend you sell baby products. You want to reach pregnant women, new moms, and expectant parents. You have $1,000 to spend on an ad. You could run a TV ad and hope that the viewers fit your target demo. Or you can launch a Facebook Ad that precisely targets only that target demographic. 

According to the mothership (see screenshot below), a Facebook Ad that targets your exact target demo for $1,000 is projected to get anywhere from 380,000 to 1,000,000 impressions on Facebook, plus another 81,000 to 210,000 impressions on Instagram. 

Worst case scenario, you get a total of 461,000 impressions at $2.17 per 1,000 impressions (CPM). In the best-case scenario, you get a total of 1.2 million impressions at $1.21 CPM. 

Those Facebook ads targeting options aren’t blind guesses – Facebook knows that level of detail about their users. Good luck finding that price on an effective TV ad!

Remarketing With Digital Ads

This refers to targeting internet users who’ve visited your website (AKA retargeting). Businesses can reconnect or target people who have already shown interest in your products either by engaging with you digitally, visiting your physical location, or navigating through your website. You can run website remarketing on many digital ad platforms including (but not limited to):

• Google AdWords
• Facebook
• Instagram
• Twitter
• Pinterest
• TikTok
• LinkedIn
• Bing

Here’s an example of an AdWords remarketing ad…

I was recently looking for a new TV, so I visited Best Buy on my cellphone and desktop. I didn’t buy it on my first visit, but I’m still thinking about it and have a few models in mind. These ads showed up while I was looking for a good blueberry muffin recipe….

In addition to website retargeting, you can also target audiences that have engaged with you on social media, watched one of your videos, or signed up to be on your email list. Again, these are audiences that are proven to be interested in your products.

Search With Digital Ads

AdWords works so well because your ad only shows up when someone is looking for your product (assuming you have a good AdWords setup).

You’re looking to buy a new car. You’ve done your research, and you know you want a Honda Civic. You live in Fort Lauderdale. Here’s a search you might do: “honda dealerships in fort lauderdale”

That form of targeting is powerful because everyone who searches “honda dealerships in fort lauderdale” is approaching the bottom of the sales funnel. They’re close to purchasing a vehicle.

Needless to say, you can’t do these things with a TV ad.

Digital Ad Features

So what features does a digital ad boast?

Action-Oriented

You might run a brick-and-mortar, but you also have a presence online. Maybe you sell your products online. Maybe you just have key information on your website that leads to a sale. Regardless, your website or other online channels are more important than ever for growing your customer base.

Which ad seems more effective?

1. A TV commercial that quickly relays information about your business or promotion, and flashes your website URL and/or phone number for 5 seconds
2. A YouTube Ad that has a clickable link to your website or promotion, and can be re-watched or paused if needed

Yeah, #2 is going to be a lot more effective.

Highly Flexible & Adjustable

A television ad lives in just one place – the television. It requires you to be actively watching your stationary TV.

On the flip side, a digital ad lives everywhere. It lives on your smartphone, your apps, your email inbox, your games, and yes, even your TV via tech like Roku, Apple TV, or Chromecast.

Also, you can run your ad on countless ad networks including (but definitely not limited to):

• Google
• Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Reddit, etc
• Google Maps
• Content networks (look up Outbrain and Taboola)
• Amazon
• Apple store

And (not to rub it in), a digital ad can also be dynamic. It can automatically change according to a consumer’s interest. Someone who visits Amazon to look at soy candles will see a different ad than someone who visits Amazon to look at toolboxes.

Digital Versus Television Advertising FAQs

Have questions? We thought you might. Find the answers to common questions asked about digital versus television advertising.

How Do You Measure ROI On Digital Versus Television Advertising?

There are many ways to measure and track your advertising ROI. Both digital and television ads can benefit from A/B testing and using a dedicated phone number or website to see how many users take action to call or shop.

If you’re tracking your television advertising, you will want to pay attention to data regarding your commercials:

• Reach
• Conversion rate
• Customer acquisition cost
• Customer lifetime value

When analyzing digital advertising, you will want to explore the data behind your business’s:

• Click-through rate
• Cost per click
• Conversion rate
• Cost per lead

Need guidance? Call the digital marketing experts at Exults today.

What’s A Good Cost Per Click On Digital Ads? 

According to a Wordstream report on Google Ad benchmarks, the average cost per click is $4.22. 

Overall, there is no one true answer to this question as the results of a digital ad depend on your initial target ROI and several other factors. You should also find your cost-per-click (CPC) rate, which measures how much you pay each time a user clicks on your ad.

Do I Need An Ads Specialist To Help Me With My Digital Ads?

It is possible to create and monitor your own digital ads, but you should know that it takes a good amount of time to track and understand the results. If you don’t have time to spend on your digital marketing efforts, you should consider hiring an experienced digital marketing agency.

What Should My Advertising Budget Be?

A recent survey suggests that businesses spend 9.1% of their total company revenue on marketing. Allocating those funds further takes strategy with help from an advertising agency familiar with the metrics behind your business.

Wrapping Up Digital Versus Television Advertising For Businesses

There will always be a place for TV ads in a robust advertising strategy, especially for big brands with deep pockets. We just wanted to highlight that TV ads are becoming (and should be) a smaller percentage of advertising budgets. If you want to remain competitive going forward, you need to increase your digital ad budget and stop wasting dollars on television.

We’d be glad to offer you some advice. Give us a call at (866) 283-6027 or reach out to speak with one of our digital marketing specialists.

The post Digital Versus Television Advertising appeared first on Exults Digital Marketing Agency.

When done right, your website can be your most powerful sales tool. And with the right law firm website integrations, you’ll spend less time on minute tasks that would otherwise fill your schedule. Plus, you can be confident that your information is correct with zero opportunity for human error. 

If you often wonder how other law firms manage to focus on what matters most, then you need to step up the capabilities of your legal website. These 8 integrations can make your website do more and allow you to focus on big-picture items, increase revenue, and provide an exceptional client experience – all with less effort on your part. 

What Is A Custom Integration? 

If you’re not familiar with custom integrations, you may wonder why you need them. However, once you experience the benefits of integrations added to your law firm’s website, you’ll wonder how you ever lived without them. 

A custom integration is a software solution customized to meet your law firm’s specific needs. This may include plugins to transfer data, scheduling tools, and more that will save your office hours every day.

Learn more about what integrations to your website can do for your law firm. Contact us today for a custom quote. 

Strengthen Your Law Firm Website’s Functionality With These 8 Integrations

If your quarterly or annual goals include…

• Streamlining workflows
• Reducing administrative tasks
• Increasing productivity
• Improving client experience
• Increasing revenue

…It’s time to stop trying to recreate the wheel. In fact, there are several tried, tested, and proven integrations that competing law firms are already using. So rather than sit through another brainstorming session with your team, talk to Exults about integrations you can add to your website today.

CRM Integrations 

Your customer relationship management software (CRM) is the powerhouse of your law firm. Because no matter how capable your law firm is, you need the contacts to put your skills to use. 

With CRM integration, you never have to worry about a lost lead. When potential clients visit your website, they will have the opportunity to input their information. And that goes directly into your CRM.

Now, you can easily add these contacts to your email newsletter list and long-term nurture campaigns. Need an incentive to encourage website visitors to input their information? Speak to Exults about creating a valuable lead magnet or list builder to offer your audience in exchange for their contact information. 

Ready to experience the results driven by Exults? Contact us for a custom quote today! 

Booking Links

Scheduling a meeting seems easy enough. But then you get caught up in comparing multiple calendars to find a time that works for everyone. It can easily turn into a majorly time-consuming task that results in delayed responses to your potential or existing clients. 

Instead, add a booking link integration to your website. Visitors will be able to schedule meetings within seconds. The integration utilizes you and your team’s calendars without anyone having to sift through pages of upcoming events. 

You can even provide specific links for different types of meetings. For instance, a discovery call may require 30 minutes and a select few people from your team. Whereas another type of meeting may require a different amount of time with a different selection of your employees. 

Search Bar 

A thoughtful, well-executed website will accomplish several goals. For instance, it’s encouraged to include the answers to questions that you often find yourself clarifying over phone calls and emails. 

If you’ve made the decision to include a wealth of information on your website, help yourself and your audience by making that data easy to find. The best way to do this is to include a search bar. This way, your website visitors will be able to locate helpful resources within seconds. 

Otherwise, you may continue to find yourself on the other end of phone calls and emails explaining information that’s already on your website. 

Case Management Software

Look around your office. Do you see handwritten to-do lists scattered across every  desk? Moreover, are you constantly being asked by your team to confirm deadlines for specific tasks?

This can become time-consuming, confusing, and downright frustrating. But now, you can save your entire office time and energy with integrated case management software that will simultaneously improve your workflow.

Helpful case management software will allow your office to create tasks, delegate responsibilities, track time and progress, and confirm when each action is completed.  

Client Portal 

It’s fairly common for your law firm’s clients to call, email, or even stop by unannounced to inquire about the status of their legal case. While client communications are important, this can be burdensome and even annoying at times.

Between your CRM and client portal, you can keep your clients happy and apprised of their current status through these integrations. PRO TIP: Take a note from Exults and include key performance indicators (KPI) tracking in your client portal. If you’re a current or former client of ours, you know that you can access your KPIs at any time through our ARC client portal. It is mutually beneficial to all of our clients and the Exults team. 

Online Billing Software

How many people do you employ for the sole purpose of handling your billing and other finances? 

With so much of our lives happening online these days, it’s fairly common to not receive change of address updates as was once the norm. And with the amount of scammers and phishing attempts, legitimate emails are often inaccurately marked as spam. As a result, communications go missing. When this affects collecting payments, this can cause major issues for your law firm.

Instead of dealing with the headaches, streamline your bill collections into an online billing website integration. Clients will know to securely sign in to pay their bills. Plus, you can set up your online billing software to send reminders until the bill is paid. This saves your office time, energy, paper, postage, and more.

E-Signature Software

Whether your clients have all embraced technology, it’s a safe bet that the majority are fully capable of using your e-signature integration. 

Rather than having to track down all parties whose signatures you need, you can easily have them e-sign from their computer, tablet, or even smartphone!

Gone are the days of progress being held hostage while you wait for someone to get back in town or take the time to swing by your office to sign on the dotted line.

Google Connections

Are you showcasing your best client feedback? Or tracking your marketing efforts to see exactly what is and what is not working?

By integrating Google connections, like Google reviews and Google Analytics, your law firm can do more of what is creating positive feedback and results. And when the analytics show that a certain campaign isn’t performing as intended, this gives you the opportunity to pivot your marketing budget for the best results. 

Enhance Your Legal Website’s Capabilities With Integrations By Exults

Aside from integration research and implementation for clients, we use them ourselves. Having seen the results firsthand, we know that integrations are useful in streamlining workflows to increase productivity and revenue. 

Trust your law firm website to the experts at Exults who drive results. Contact us for a custom quote today!

The post Custom Integrations To Consider Adding To Your Law Firm’s Website In 2023 appeared first on Exults Digital Marketing Agency.

AI may be all the buzz right now, but it’s nothing new. 

For instance, have you ever communicated with a chatbot? Taken advantage of your email suggesting the first sentence or subject line? Used editing software to help improve your writing skills? If the answer is yes to any of these questions, you have experienced the power of AI – whether you realized it or not.

The truth is, AI comes in many forms and has been changing the way businesses work for a while now – especially when it comes to driving meaningful results for your marketing. 

ChatGPT Is Leading The Technical Revolution

Taking the business world by storm one prompt at a time, ChatGPT is changing the inner operations of businesses across the globe with digital marketing at the forefront.

Integrate marketing campaigns that bring results. Reach out to Exults today for a custom quote.

The Evolution Of ChatGPT 

Whether or not you believe it’s been a game changer, ChatGPT has certainly made a name for itself. After previous versions meant for applications such as video games, OpenAI released a new version built on top of the former with a language model chatbot included. 

The results have been met with awe. The first takeaway is the AI’s ability to perform infinite demands with a prompt command. With a little further utilization, users have been continuously wowed by the AI’s ability to follow along and adjust its outputs based on conversation history. 

While it does not currently perform the conversational functions that chatbot-specific AIs have excelled in, it doesn’t mean that won’t be happening soon. However, conversational functions or not, ChatGPT is making strides in the marketing industry – especially in social media marketing and search engine optimization (SEO).

Curious about how ChatGPT can optimize your business? Contact Exults for a custom quote today!

Why So Many Companies Are Using ChatGPT In Their Marketing

Technical advances are constantly changing the digital marketing landscape. From automation and optimizations to augmented realities and a reduction of human labor hours, the technical revolution can’t be ignored. 

With so many advances, why is ChatGPT creating a bigger buzz than the rest? Simply, it’s streamlining the existing functions in a way that’s never been seen before.

The amount of work ChatGPT can help with would have been unfathomable only a few years ago. These days, AI users can explore the intricacies of ChatGPT without sign-up fees or restrictions. Meaning, digital marketers have seen the results and it comes down to the detailed input. Overall, the more detailed the prompt, the more detailed the response. 

Market Research Analysis

Need to see how your brand is stacking up against the competition? What used to be a job role in its own right can now be completed with a well-thought-out ChatGPT input. 

To perform your own market research analysis, ask ChatGPT to create an assessment of the similarities and differences between competitors and your own business. Include parameters such as branding, messaging, pricing, and marketing positioning. Furthermore, ask ChatGPT to provide a detailed report that includes charts, graphs, and tables. And ask, “What actionable steps can my brand take to improve and be better than the competition?” 

From the results, you will not only have a clear understanding of your brand’s current standing, but you’ll also have visual representations to present to your business partners and investors. 

Content Creation

How do you stay relevant in today’s world? Many businesses are finding success through social media. But the caveat is you have to consistently create and post across your social media platforms. 

Finding the time to do this has held many businesses back…until now.

With ChatGPT, you can fill in the social media section of your editorial calendar with specific prompts. To do this, tell ChatGPT to create social media captions for the platforms you use. Then include in your input to focus on unique, eye-catching, on-brand, witty, and aesthetically pleasing copy. 

Take it further by telling ChatGPT that the goal is to capture the attention of your current audience and any potential new followers with hashtags for the most visibility. Add that you want it to continue this process and create a content calendar with the same parameters for 3 posts a week for a month – or however many posts per week you need. Finally, tell ChatGPT that all posts should utilize varying verticals for this content creation.  

The ChatGPT response will lay out a social media content calendar that would take a person hours to complete. 

Email Responses

How do you focus on tasks when the emails just keep rolling in? 

It can be time-consuming and distracting to shift gears to respond to emails. But now with ChatGPT, you can have AI draft these responses for you.

Write a prompt demand telling ChatGPT to respond to the following email. Include any parameters necessary. This may include the tone, whether you want to agree or disagree with any questions, and so on. Then, copy and paste the sender’s email under your prompt. 

Capabilities like these allow ChatGPT to work in the background while you work in the foreground. Like having a personal assistant without the added expense, ChatGPT is giving businesses more multitasking power than ever before. 

What To Expect From ChatGPT Moving Forward

Nothing breeds innovation like competition. With that in mind, we expect OpenAI to continue releasing improved versions of ChatGPT. 

It will not be a surprise to see new functions that were once primarily known to be specific to other AI platforms. For example, ChatGPT may hone in on focused conversational abilities to offer more abilities to OpenAI users. 

Overall, expect ChatGPT (and other AI platforms) to introduce new versions that pull from each other’s capabilities. 

A few of the specific AI benefits that we can expect to further improve include:

• Expedited content creation
• Reduced human labor hours
• Improved automation and optimization

When used in digital marketing, professionals are already able to exceed what was once the standard. When treated as the tools they are, it’s an exciting time to see how AI continues to positively impact the businesses that utilize the platforms to optimize their marketing. 

Exults’ Take On The AI Platforms

As a digital marketing agency that truly drives results, the Exults team doesn’t back away from innovative tools that improve our processes and increase productivity. 

For over 5 years, we have utilized AI in various ways to help our clients reach their goals. With that being said, when there are tools available to you, such as ChatGPT, use them!

By optimizing our process with automation and more, we are able to support our client’s growth goals. Because when it comes to improving your business through digital marketing – you need a team willing to go the distance and use the best tools available.

Ready to boost your efficiency with a team that can support your growth goals? Contact Exults for a custom quote today!

The post ChatGPT: How AI Can Drive Meaningful Results For Your Marketing appeared first on Exults Digital Marketing Agency.

Although this information has been neither confirmed nor denied, this is a possibility that companies must prepare for by making adjustments to their current SEO strategies.

The following information will explore the significance between SEO and social media, our current digital environment, and what this potential deal would mean for all organizations.

Benefits of Social Media Accounts

Organizations utilize social media outlets because they provide a means of reaching and engaging with a vast range of audiences, increasing public relations, and promoting their brand. There are several ways that these outlets can be used to improve business operations, including:

• Sharing Community Engagements
• Posting Articles, Blogs, Press Releases
• Networking with Other Professionals
• Sharing Promotions and/or Coupons
• Increasing Google Search Rankings

These methods have the potential to increase the visibility and reputation of your organization. The majority of traffic that websites receive from social media is due to networking and sharing with other users.

What Are TikTok and Instagram?

Many businesses already use social media outlets Facebook and Twitter. These outlets allow businesses to share their photos, videos, articles, and more with audiences all over the world. Both Facebook and Twitter are indexed by Google.

Instagram and TikTok are newer applications. Many businesses have yet to take advantage of these social media outlets because of their lack of Google indexing, the short lifespan of posts, limited capabilities, and younger audience demographic.

Instagram

Instagram is a social media application that was not integrated for Windows 10 until October of 2016. Developed by Facebook, Inc., Instagram appeals to a lighthearted audience of mostly female young adults. This is because Instagram is driven by a community of users who share photos, rather than written content, making it easier to avoid politics, news, and quarrels.

TikTok

TikTok is a social media site that has become fairly popular in recent years among younger audiences. The application launched in 2016 and has over a billion users all over the world. Users post short videos, sharing routines, recipes, performing, advertising and more.

Social Media’s Effect on Google Search Rankings

For several years, companies have utilized social media to increase their relevance on Google search engines.

Twitter

Currently, Twitter is the most indexed social media website on google. This is due to a deal made in 2015 when Google agreed to post individual tweets in their results feed in exchange for compensation.

Facebook

Googlebot also crawls Facebook pages in search of content that is potentially indexed in their database. Although not as deeply connected as Twitter, there are vast opportunities on Facebook to network with big spenders.

TikTok and Instagram

It is likely that a potential deal with TikTok and Instagram would result in the search engine listing TikTok videos and Instagram photos in their search result feed.

This May Benefit All Businesses

This possibility would potentially create a new environment for Google Search where potential consumers can discover both written and video content. This would provide all businesses and audiences the opportunity to explore the same search platform.

Expanding Google’s index to include TikTok and Instagram content could be beneficial for organizations in numerous sectors. This could lead to an increase in search volume on the platform, increasing visibility for all brands. For example, this could entice younger audiences to interact with new brands.

How To Get Your Social Media Account Indexed by Google

Google scans the web regularly for new websites to determine which are reputable and relevant sources of content. It can be difficult for many businesses to increase and maintain their web presence online. There are things that can be done to increase this likelihood, including:

• Update Content Regularly
• Reindex Your Page on Google Search Console
• Network
• Like, Share, Comment

The most important aspect of acquiring and maintaining relevance in search engines is through regular page maintenance and engagement. Many businesses choose to hire professional SEO services and/or social media management agencies.

Social Media Management

There is a significant link between an organization’s social media presence and SEO. Google evaluates your brand’s worthiness based on how relevant your company is in terms of the number of likes, shares, retweets, and comments. It is important to choose your outlets based on the unique demographic of audiences.

There may be more than one account that would be beneficial to your business. Some companies choose to hire an in-house digital marketing account manager. This is an effective strategy but often more expensive than hiring an outside agency. There are digital marketing agencies that offer their clients a full range of internet marketing campaign services.

Exults Provides Social Media Management Services

Exults is a full-service digital marketing agency that specializes in developing effective social media campaigns for organizations across numerous industries. Exults is proud to assist in the creation, management, and public relations aspects required to operate a successful social media campaign.

Exults also provides additional services to help brands reach their unique goals, including:

• Search Engine Optimization
• Website Design
• WooCommerce Development
• Digital Branding
• Social Media Marketing
• Metaverse Development

Their team of experienced marketing professionals are happy to create custom plans that cater to the needs and budgets of their clients.

Contact Exults Today

Reach out to Exults today to learn more about what social media development, campaign management, and search engine optimization could do for your organization. A full list of services can be found on their website.

The post Social Media Giants TikTok and Instagram May Require SEO Adjustments – A Deal With Google appeared first on Exults Digital Marketing Agency.

Online reviews can make or break a company. In addition to negative reviews costing companies sales and public image, even a lack of customer reviews can dramatically reduce a company’s customer engagement and conversion.

Companies with an online presence must have a review engagement plan to encourage customer feedback, implement positive reviews, and gracefully handle negative reviews. Exults can assist companies with soliciting and handling online reviews to increase their online presence as well as customer satisfaction and new business.

Asking for Reviews

Of course, hiring people to write reviews is dishonest, and Google will respond negatively to such tactics. However, encouraging customers to leave feedback is both valid and encouraged. Companies can post customer reviews on their website and urge customers to leave their own reviews on third-party review sites or through a form on their websites.

Common review request reminders include adding a reminder after the purchase or sending a follow-up email a few weeks after the purchase. Software – both smartphone apps and traditional desktop applications – have routine reminders for their users to submit feedback either directly to the company or to a third-party review site.

Positive Reviews Lead to Higher Google Rankings

When determining the search result ranking of a page or company, Google performs a deep search on the company and media related to it. Customers who submit reviews for a company yield more hits for Google to investigate. And Google will award higher rankings to companies with multiple honest reviews. (This only applies to genuine reviews; Google will detect generic, false reviews from bots and lower the company’s ranking.)

Customer Reviews are Free, Fresh Content

Roughly 90% of online consumers read customer reviews before visiting a company’s website or going to a brick-and-mortar office. Customers who write about their experiences and their unsolicited reactions and feelings can be a great boon to a company, especially companies that rely on word-of-mouth or do not yet have a sizeable marketing budget. Customer reviews can also help emerging companies establish or solidify their brand or their corporate image.

Positive Customer Reviews Make for Great Press

There is a significant difference between a company claiming that their product is great and a group of satisfied customers praising the company’s products and services. Companies with multiple positive reviews should spread positive reviews to bolster their image. In addition to sharing positive reviews on the company website, companies can include positive reviews in marketing content and press reviews.

Customer Reviews Generate Long-Tail Keywords

Long-tail keywords are terms that help customers find companies with certain specialties or geographic locations. “Needle-free acupuncture” and “free delivery in Chicago” are examples of long-tail keywords that can guide customers to a company that closely meets their needs. Customer reviews with similar terms or themes can create organic long-tail keywords which Google will detect and apply to search results. Although companies should consider which keywords are associated with their company, they should adopt the positive keywords suggested by customer reviews instead of ignoring or resisting them.

Vitral Reviews Lead to a Conversion Surge

Customer reviews that are memorable, humorous, or issued by a popular public figure can spread quickly over social media sites. A company that goes viral due to excellent customer service and products will receive a significant boost in website visitors, emails, phone calls, and other communications that can lead to new customers and new sales.

Get Familiar with Google SEO and Major Online Reviewer Sites

There is a difference between buying customer reviews and learning more about the sites that will, directly and indirectly, affect a customer’s search rankings and reputations. Many sites offer plug-ins, tutorials, and similar technical assistance that will simplify the process of companies soliciting feedback. And keeping a watch of what customers are saying can allow companies to adjust their media outreach and marketing efforts to respond to common customer comments, memes, and other online communications.

Niche Companies Should (Also) Engage with Niche Review Sites

Companies with a strong online presence in mainstream review sites have a significant edge over their competitors. However, companies whose products and services are not mainstream and companies with a specific target audience should also look for alternative review sites that closely match their products and services. This can be an essential marketing strategy for companies with a new or unique service or companies with a specialty service.

Turning Negative Reviews into Strengths

“You can’t please all of the people all of the time” applies to companies as well as it does to people. Even companies with well-earned reputations for quality service will have negative reviews. Companies should reply to negative reviews to demonstrate customer engagement.

Companies’ media liaisons should not let their emotions taint their response; in addition to the appearance of unprofessionalism, companies should seek to calm customers’ anger, not intensify it. Customers should thoroughly research both the complaint and the source as such research can differentiate between a problem with the company and a perpetual complainer (or a bot-generated review).

Responding in a personal matter is crucial. The response should indicate that the company understands the negative complaint and that the company’s response is not a copied-and-pasted generic reply. When a company can convince a dissatisfied customer to continue the conversation in private venues, the company can more freely work on satisfying the customer without attracting system abusers or damaging their Google search ranking. And when a company can successfully resolve a customer’s issue in a way that satisfies the customer, asking the customer to update their review can mitigate or neutralize the effect of the negative review.

Exults provides multiple online services for new and established companies. We can help clients manage their online presence on many popular social media sites. Our staff can create new websites from scratch or optimize existing websites for higher SEO rankings. Additionally, we create targeted ads that will increase customer engagement and conversions. Please feel free to contact us by requesting a quote online, filling out our online form, or calling us at 1-866-999-4736.

The post Utilizing and Managing Online Customer Reviews appeared first on Exults Digital Marketing Agency.

The holiday season may look different this year, but the gifting component appears to be in full swing. In response, the Google Shopping Gift Guide has already compiled a list of trends covering which products seem to be generating the most interest in 2020. Unsurprisingly, Exults found that a lot of trends the search giant underscored can be linked back to the “new normal” consumers have faced in 2020.

Given that people are spending more time at home and supplementing in-person interactions with virtual ones, search trends are reflecting these changes in behavior. Consumers are more interested in items that can keep them occupied at home or improve their technological experiences. 

Here are some of the online behaviors highlighted inside Google’s Shopping Gift Guide:

Consumers Want Better Tech

With just about everything going virtual in 2020, it is probably no surprise there is a demand for improved technology this year. Many professionals have moved to remote work, and plenty of children are learning remotely as well. Individuals are also using FaceTime, Zoom, and similar applications to replace in-person socialization. Naturally, people are looking to upgrade their devices.

Google’s gift guide confirms this, revealing that both monitors and headsets in microphones witnessed a 450% increase in searches. “Streaming” searches spiked by 33%, and the search volume for ring lights—which provide improved lighting when using video—is the highest ever.

With more time spent in front of screens and increased necessity when it comes to video and audio quality, Google’s guide suggests helping loved ones amp up their tech reserve this holiday season.

Hobbies and Home Improvement on the Rise

The year 2020 not only forced individuals to use devices more frequently; it also pushed consumers to remain at home more often. This may be why Google determined hobby and home-related items are receiving more interest than usual.

One of the major categories in Google’s shopping gift guide is related to baking and cooking, two hobbies people seem to be fostering with lockdowns and stay-at-home orders effective. According to Google, bakeware and cookware searches have increased by 34% in 2020. Searches for coffee makers and recipes have also reached an all-time high. This means kitchenware or recipe books are likely to be appreciated gifts this holiday season.

Gaming is another prominent category on Google’s list, with searches for consoles up by 39%. Although gaming searches typically skyrocket this time of year, Google has seen interest hit a five-year high in 2020. This is likely in part due to the release of next-generation consoles like Sony’s PlayStation 5 and Microsoft’s Xbox Series X and Series S.

Focusing on Health

Google focused on both physical and mental well-being in this year’s guide, with exercise and self-care as two of its categories. During unprecedented times like these, consumers are no doubt experiencing increased stress. Perhaps that’s why they’re seeking out items that will alleviate that burden.

Per Google’s report, self-care searches reached a high this year, increasing by 250%. Gift baskets and care packages have seen increased interest, with searches 130% higher than usual. Skincare searches have also jumped up by 29% in 2020, with Google recommending a number of beauty items in its gift guide.

In terms of physical wellness, searches for exercise are up by 85% this year. Instead of sitting around during their increased time at home, it seems consumers are making an effort to get in shape. According to Google, search interest for workout equipment has jumped 116% in 2020, and interest in sportswear has reached an all-time high with its 23% increase.

With such an increased focus on well-being, Google has highlighted fitness and self care-related items for this holiday season.

Kids Keeping Busy

Whether they’re remote learning, using a hybrid approach to schooling, or simply not seeing neighborhood friends as often, kids have more time on their hands in 2020. Naturally, that means parents are attempting to keep them engaged and occupied. It seems increased play is the answer families are turning to, and this was especially evident when the health crisis first emerged. According to Google, both board games and puzzles saw atypical spikes in interest back in April.

These are among the items the search engine is suggesting for kids in its gift guides. Searches for roller skates and longboards have also hit record numbers this year, suggesting kids are playing outside more. Whether this will continue through the winter remains to be seen.

Overall, kids seem just as intent on staying busy and taking up new hobbies as adults. The year 2020 has no doubt tested all of us, but consumers are finding ways to adapt to the “new normal.” Clearly, for many, this also means shifting behaviors when it comes to making purchases.

The post An Overview of Data Inside the Google Shopping Gift Guide appeared first on Exults Digital Marketing Agency.

The holiday season may look different this year, but it remains one of the busiest times for consumers and businesses alike. Small businesses and major retailers are doing everything they can to bring in sales despite the new challenges 2020 has presented, including utilizing holiday social media trends. With a shift to e-commerce and digital marketing, having a strong social media presence is key for any business to have a successful holiday season and new year.

With so many different platforms at our fingertips, it can be difficult to know where to begin outlining your social media strategy. Luckily, the social media experts at Exults are here to help identify holiday trends, what’s doing well this year, and what’s likely to continue seeing growth. 

Here are some holiday social media trends your company can take advantage of this season:

Start Making Video Content

Video content has been increasing in popularity for years, and 2020 proved a big year for platforms like TikTok and YouTube. Because of this, brands have begun to embrace video content more than ever. If your company hasn’t delved into this category yet, the holiday season is the perfect time to do so. 

Video is a compelling and visual way to get your messaging across and expand your following. The important thing about creating videos is to avoid being too salesy. Content like this should be about providing value and entertainment. Once you’ve got your audience’s attention, reach and sales will follow.

There are plenty of platforms for creating and sharing videos. TikTok and Instagram Stories have become must-haves over the past year or so, but YouTube is a staple in this category, particularly when it comes to long-form content. 

Which platform will work for you depends on where your audience is most likely to be and the kind of message you’re hoping to get across. For the holiday season, you can use videos to promote any sales and deals you’re having, as well as to spread cheer and talk about how you’re celebrating.

Promote the Act of Giving Back

The holiday season is all about giving, and charities could certainly use the extra hand this year. With so many struggling this holiday season, your brand can pitch in to help. This can take many forms — from hosting a toy or food drive to collecting donations for the charity of your choice. Whatever cause your company chooses to focus on, promoting on social channels is a good idea.

First, highlighting what you’re doing to help your community will endear people to your business. It never hurts to be associated with goodwill, especially as people look for local businesses to support. In fact, a recent study from Zeno demonstrates that consumers are more likely to shop at companies with “purpose.”

Promoting what you’re doing on socials will also enable you to involve your customers in the process. Not only will they get to know your brand by participating, but collecting toys or food might bring them into your store. It’s a win-win situation.

Show Your Staff Some Love

Donating to charity isn’t the only way to show appreciation this year. Another way to spread the love this holiday season is by highlighting how much you appreciate your staff. Presenting a united front to customers is always important, and that’s especially true after this year.

Post a status update, story, or video thanking those who have continued to show up for your business all year. If you plan on hosting some kind of holiday party to thank your staff (virtual gatherings work too), you can also take a picture and share that to social media. It will show your customers you have your priorities straight, and it will make them feel involved.

 Get Festive on Your Stories

We could all use some extra cheer this year, so don’t be afraid to get festive with social media stories. With many consumers having a quieter holiday season in 2020, your followers are bound to appreciate any festivity that comes their way. Instagram’s story feature is probably the most popular, but Facebook and Twitter also enable brands to share stories.

As for what to share in your social stories, your company can and should mix it up. If you’re running promotions or deals, your customers will no doubt want to hear about it. The same goes for any charitable events you’re hosting or supporting. 

It also can’t hurt to show your followers how you’re celebrating the holidays. Posting your store’s decorations or any festive projects you’re doing at home will give your feeds a personalized feel. Personalization often strengthens customer loyalty. Your customers will get to know you better through your stories and feel like they’re celebrating the holidays alongside you.

Even just wishing your followers “Happy Holidays” or “Happy New Year” on your stories can go a long way. You want your customers to feel the warmth and positivity often associated with this time of year. If your brand can give them those feelings by taking advantage of holiday social media trends, they’re more likely to return!

The post Holiday Social Media Trends: The Best Strategies for Improving Your Social Media Presence appeared first on Exults Digital Marketing Agency.

Memes have taken over the internet, but their awesome power isn’t exclusive to just getting a good laugh. Many entrepreneurs have found success by using memes to reach their audience and leave a lasting impression. Here’s how to use and not use memes for online marketing.

Go With What Fits Your Brand, Not Always Just With What’s Trending

Using or adapting the newest meme so that it’s relevant to your business might seem like a good idea, but this must be done with care. If done right, it is extremely powerful, but if it’s irrelevant to your brand then you may just be posting a meme about a donut when you are trying to sell skin products… You want to avoid coming across as insincere and just trying to ride the coattails of the trendiest images on the internet. On the contrary, if the meme can be used or applied in a way that relates to your brand or puts a funny spin on something, then using a trending meme can actually bring more visibility to your page if you hashtag it.

For example, the trending ‘Tide Pod’ memes where people were posting photos and videos of them eating Tide Pods (It’s unbeknownst to us WHY, but it happened so we are just going with it…). A dessert company or restaurant trying to highlight their dessert menu, may jump on the bandwagon and say “Why eat tidepods when you can eat the ‘XYZ’ cheesecake from ‘Yada Yada Bakery’?”

This puts your product (mouthwatering cheesecake) in the front of the consumers mind while ‘making a funny’ and showing your customers your brand has personality and is personable! It’s becoming more and more prevalent that consumers are more willing to spend money with a brand they can relate to – USE SOCIAL MEDIA TO YOUR ADVANTAGE!

Memes Are Dessert, Not the Main Course

A meme is no substitute for quality, original content. They should only be used to enhance your content or clarify a point you’re trying to make. They’re a great way to get attention, but make sure you’re providing substance beyond a quick laugh. Otherwise, your content will just get ignored along with the thousands of other people using memes every day.

Know That Memes Appeal to an Internet Subculture

Will your current audience like memes? Or will using them make readers feel isolated or that you’re just trying to be trendy? If you want to use memes, decide whether it’s to appeal to current users or attract a new audience. Also think carefully about how this will affect current or new users or take your brand in a different direction.

Used with care, memes are a powerful tool to keep in your marketing arsenal. If you want to tap into their potential while maintaining authenticity and staying true to your brand, reach out to digital marketing professionals. Specialists can go over your business goals with you and help you decide whether memes are an untapped marketing resource for your enterprise.

Memes and Big Businesses: Do They Mix?

When corporations try to piggyback off of viral social media movements, the outcomes are usually unoriginal and/or overly promotional. The latter is the worst offense because it showcases a brand’s lack of understanding about social media.

For the most part, users don’t log onto social media to see brand posts. They log on to see what their friends are up to, and if they happen to see a brand’s post, it better be damn interesting. There’s a reason why social media marketing is nicknamed “interruption marketing”– you are interrupting a person’s news feed to talk about your product.

Rule of thumb: Keep your organic posts light, fun, and interesting. Make your key promotional posts into social media ads. 

I mention all this because, social media is an art form. It takes a clever and creative person / team (hint, hint, nudge, nudge) to make brand posts interesting — to make them SO interesting that a consumer will willingly share your company’s post on their own profile (your mom, friends, and employees don’t count).

All this leads me to the inspiration for this post…

Memes

These occasionally funny images with sans serif text overlays have been around for a while, and brands have tried to incorporate them into their social media strategy since the beginning. Most brands either overuse memes, share other people’s memes, can’t come up with anything funny, or all of the above.

Here’s an example a brand failing with a meme. Student loan company got killed on Twitter after tweeting (and eventually deleting) this tweet.

Looks like @FAFSA deleted its tweet. Screenshot: pic.twitter.com/ucFOTbLAvq

— Jacob Fischler (@ItsFischy) June 25, 2014

When used sparingly and intelligently, memes can be a good way to connect with their audience. Typically, if the meme is a winner, you’ll get increased engagement and viral reach.

Zoom-in memes

The latest meme craze is the zoom-in memes. These memes are like pinch-and-zoom scavenger hunts. You get directed to zoom in on a certain part of the image (ex: bottom right corner), only to get re-directed to another part of the photo (ex: upper right corner), only to be re-directed to another part of the image, and then redirected to another part of the image (ex: the subject’s ear) that contains a final message.

Here’s an example of a good zoom-in meme by Denny’s (works best if you’re on mobile)…

zoom in on the syrup pic.twitter.com/omRBupjrXq

— Denny’s (@DennysDiner) March 1, 2017

This simple tweet with this zoom-in meme became a viral hit. Why? They opted to come up with an entertaining message rather than a “Come eat at Dennys”-type message.

Our attempt at a zoom-in meme

I’ve now spent 300+ words bashing brands for coming up with unoriginal memes. The pressure is on. Here’s what I came up with:

ZOOM IN ON TOP LEFT

Kop (the office dog) approves this message

Need social media marketing help?

If you’re looking to boost your business’ social media presence and/or brand awareness, you should probably have a conversation with one of our experts. Reach out at (866) 999-4736 or head to our contact page.

The post How To (And How Not To) Use Memes For Online Marketing appeared first on Exults Digital Marketing Agency.

The changes came about because of the data breach of 87 million Facebook users. In 2018, the political consulting firm Cambridge Analytica extrapolated data out of the profiles of Facebook users and created a political firestorm by using the stolen data to persuade the social media platform’s users. And Facebook CEO Zuckerberg’s response? “I’m sorry.”

Facebook has followed through on its promise to improve security and protect personal data, but you have to do your part, too.

Tips for updating your Facebook page

The basic privacy settings have changed. Audience selection, settings management, and tagging controls are all part of the new security updates. You can keep your Facebook page secure with some of these tips:

• Limit who can see your page. In Facebook Privacy Shortcuts, you can establish who can see your page and your profile information. Personal profiles are often limited to friends.
• Limit what you share. Every Facebook account begins with, “Fill in the blanks . . . .” Because we are task and goal-oriented we comply, often over-sharing information. Think twice about which phone number you share or the year of your birthday. Share only what you must, including tagging. You can request to review tagging before someone posts a photo of you; you also have the option to turn off facial recognition features.
• Avoid third-party apps. Apps that ask if you’d like to sign in using your Facebook account make logging in and out convenient. Interoperability is a time-saver. It’s also an opportunity for people you don’t know to see your photos and personally identifiable information, like your age and gender.

The takeaway here is to check and update your Facebook page settings regularly.

Other advice for online safety and privacy

Do you really need to know what kind of dragon you’d be in a fantasy world or what color defines your personality? Online quizzes intrigue you to find out. Unfortunately, they also analyze and sell your user data, harvesting it for other purposes- mainly to sell to advertisers. That’s exactly how Cambridge Analytica operated. Everyone has a responsibility to protect their individual data. While your page may be safe, you likely have followers whose pages are not safe from prying eyes.

Failure to maintain account security can be costly. Of the millions of accounts breached last year, three million were in Europe, where the General Data Protection Regulation (GDPR) protects the data of individuals. As a result, Facebook will have to pay 4% of its annual global revenue in penalties, or about $1.63 billion.

Should you stay or should you go?

Keeping up with the continuous privacy setting changes in Facebook may seem like a lot of work, and it is. By this point, you may be wondering why you have a Facebook page at all. You wouldn’t be alone: Playboy, Mozilla, SpaceX, Pep Boys, and Sonos have paused or deleted their Facebook pages. The security concerns over private data prompted these companies to walk away from this popular advertising platform.

You might not want to be too hasty in separating yourself from Facebook. After all, Facebook remains one of the most affordable advertising platforms for small businesses. The average cost per click (CPC) is $1.86 – less than a cup of coffee. Many businesses spend only a few hundred dollars per month on Facebook ads, and they’re happy with the results. Furthermore, almost no one places more relevant ads in front of consumers than this tool.

There’s another reason to keep your Facebook page: the new security settings are in place. Follow the steps to update your page, and then check it regularly. Stay on social media and stay safe!

The post Updating with Facebook’s Latest Privacy Settings appeared first on Exults Digital Marketing Agency.

2019 is finally here. Are you prepared to stay ahead of the curve as far as your SEO marketing strategy goes?

2018 was the year for going mobile and bulking up on serious link juice. These practices will still hold great merit this year. If you haven’t made use of them yet, now is the time to do so.

But which SEO trends should you also prepare to implement in the new year?

Here are 5 must-know trends that will dominate the SEO industry in 2019.

1. Video Content

You should continue to publish high quality, SEO content on your blog in the coming year. But you’ll want to pay special attention to your audio and visual content.

Video content will likely account for 80% of all web traffic in 2019.

Modern consumers are using their mobile devices now more than ever. They want to be able to process information with convenience. Videos are the best and most entertaining way to do so.

Create videos to build awareness around your brand – and do so on a consistent basis.

2. Voice Search

Artificial Intelligence is already shaping the SEO industry in huge ways.

Blog content and social media are becoming more automated. Personal assistant devices like Amazon’s Alexa and Google Play are here to stay.

The ways in which we search online are also changing because AI Voice searching is on the rise. And as a result, the content we curate must appeal to the ways consumers speak and use voice search.

3. High-Quality Content

Voice search and video content may be taking over. But you’re still going to need to up the ante when it comes to your long-form content.

Google wants to provide users with the best content now more than ever. There have been major changes to their algorithm as a result.
Poor-quality, short content is taking the biggest hit. Longer content will continue to rank the highest in 2019.

So long as it’s of the highest quality, that is.

Include high-quality backlinks as opposed to stuffing your site with low-quality links. Delve deep into your niche and publish content people really care about.

This leads us to our next point in the latest SEO trends…

4. Search Intent

A few years ago, you used to be able to rank on the SERPs by including keywords in your content. This is no longer the case.

Nowadays, Google is better at filtering out content based on what users are searching for. This is all largely due to Google’s RankBrain, which will continue to reign in 2019.

RankBrain is smarter when it comes to interpreting the intent behind searches. It’s better at picking up the context of information on a page and ranking for it.

With all that said, hit the brakes on keyword density. Focus on incorporating the best keywords as naturally as possible.

Most importantly, produce useful and meaningful information people will enjoy reading. After all, the mantra in 2019 for search engine trends is all about quality.

5. Google’s Mobile-First Index

Google is not only looking for the best of the best when it comes to content. In 2018, they debuted their mobile-first index. With this new index, they’ll rank mobile-optimized websites above all else.

If your website is not responsive for mobile devices, get on that as soon as possible. Make sure your site’s structured data is the same for mobile devices and desktops.

You should continue to produce easy-to-read content for mobile users. When you publish videos and images, make sure they resonate well on mobile devices.

Dominate the SERPs with 2019’s SEO Trends

The ways in which websites rank on search engines may be changing. Luckily, there’s still time to go into 2019 with your marketing game on point.

By following these SEO trends, your business will reign on the search engines. But don’t forget about your web design strategy! To make sure your game stays strong, put these web design trends to good use in 2019.

The post 5 Must-Know SEO Trends to Look Out For in 2023 appeared first on Exults Digital Marketing Agency.